NAME: YUVRAJ D. BIRJE

Roll No. 124

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Presentation

NESTLE MAGGI NOODLES

Introduction To Nestle 2-Minute Maggi Noodles

◉It's a brand of instant noodles made by Nestle India Limited.

◉It was found by the Nestle family based in Switzerland in the 19th century.

◉Nestle wanted to explore the potential for instant food among the Indian consumers.

◉It took several years and investment on part of Nestle to establish itself in India.

Introductory Stage

◉Introduction of Maggi noodles

◉Nestle launched Maggi in India in year 1982.

◉Varieties: Tomato, Masala, Curry, Chicken

◉No competition

◉Because of its first-mover advantage

◉High production costs

Initial Growth◉Promotional campaigns in schools

◉Advertising strategies : focus on young children

◉Increasing rates of sales

◉Initial healthy profits

◉Development costs are recovered

Entry of Competitor

◉ In early 1990's the demand for Maggi noodles started to fall due to launch of Top Ramen ,another instant noodle product

◉ Sales of Maggi starting to decline.

◉ Affecting the profits

◉ Production cost was not recovered.

Product Modification

➢ So in order to increase sales , NIL formulated the flavor of Maggi noodles which was not accepted by the consumers

➢ New product innovations according to the needs of customers : vegetable Atta noodles , Cuppa mania , Dal Atta noodles

➢ Different packaging : 50grms , 100grms packs

Segmentation To Differentiation

❖Classic Noodles - 5 to 10 yrs❖Veg. Atta Noodles - health conscious❖Rice Mania - teenagers❖Cuppa Mania - office goers

Improvements

◉People accepted the new flavors.

◉Sales of Maggi starting increased.

◉Increase in the profits

◉Production cost was recovered.

◉Now Nestle Maggi noodles enjoys a 90% market share in this segment .

Some Maggi Noodles Advertisements

THE END

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