magento e-commerce solution
DESCRIPTION
Presentation from Magento during the "E-commerce Spring Camp 2011" at Kortrijk (BE) on March 16th, an organisation of Indie Group, professional Magento Partner.http://www.indiegroup.beTRANSCRIPT
Michel GoossensVice President & General ManagerMagento Europe, Middle-East, [email protected]
The Customer
The eCommerce Ecosystem
Magento at the Core of eCommerce
The Magento
Experience
Magento Enables Success
Magento: Google Trends
“Magento” Googled more than “eCommerce”
Magento: Facts & Figures
FASTEST GROWINGeCommerce Platform in the World
90K+ MERCHANT SITESGenerating More Than $25 bil
300K ACTIVE MEMBERSin the Community
45 Employees in 2007
to 230 TODAYRevenues Increased by
300% in 2010 *Compared to 2009
The eCommerce Ecosystem
Magento: Empowering the eCommerce Ecosystem
Amazing Products Innovation
Solution Partners
Industry PartnersCommunity
Developers and Enthusiasts
Merchants
The Customer
Every business is different – Every online store should be too
v
Magento at the Coreof eCommerce
The Magento Solution
The Magento Solution: Open-Source Platform
Core of eCommerce Menu
Enabling Online Business
Manufacturing/ Suppliers/ERP System
Accounting & FinanceInventory/ Shipping Fulfillment
Web/ ContentDevelopment
Marketing Customer Service& Support
Product Development/Purchasing
Core of eCommerce Menu
The Magento Solution: At the Core of eCommerce
Design • Development • Integration
225+ worldwideSolution partners
Hosting Environment
IndustryPartners
Core of eCommerce Menu
MagentoPlatform
Magento EnterpriseMagento Mobile
Magento Professional
The Magento Experience
Magento Architecture
Magento Enterprise
Magento Mobile
Magento Go
Software Development Lifecycle
Community or Enterprise?
Community Project• Open source project
promoting shared innovation from the entire development community
• Test and experiment new capabilities
• Minimal testing• No updated documentation• Frequent releases (over 60
releases per year)• Support a very basic store
(revenue <$500K)• Not Enterprise production
level
Enterprise Edition (Product)
• Enterprise level product from architecture to deployment
• Certified payment Bridge PCI Compliant
• Requirements are derived from the entire industry, customers and solution partners
• Feature-rich platform supporting merchant growth
• Scheduled releases (3-4 per year) with software and usability-level testing
• Warranty, Indemnification and expert support
• Strong emphasis on scalability and performance, stability and reliability
Magento Enterprise
Product Catalog
Marketing Tools
Consumer Experience &
Design
Infrastructure& Back-end Integration
Performance, Security & Standards
Compliance
Experience Menu | Architecture
Magento Enterprise Features
Marketing Tools
Magento Enterprise
• Upsell and Cross-sell Tools
Experience Menu | Architecture
Marketing tools that help turn browsers to buyers
• Promotions
• Product Suggestions
• Wish Lists and Gift Registries
• Consumer Generated Product Reviews and Ratings
Marketing Tools
Magento Enterprise: Upsell and Cross-sell
Experience Menu | Architecture
Product Catalog
Magento Enterprise
• Layered navigation and Solr Search
Experience Menu | Architecture
Managing the Product Catalog
• Content Management System• No technical knowledge necessary
• Personalized content based on user profiles
• Content staging with merge to the live site on-demand or scheduled
• Admin controls of publishing privileges
Product Catalog
Magento Enterprise: Customization at Work
Experience Menu | Architecture
Consumer Experience &
DesignMagento Enterprise
Experience Menu | Architecture
Build customer loyalty and increase repeat customers
• Loyalty/ Rewards Points Program
• Customer Segmentation to Provide for Targeted Marketing Campaigns, Both Onsite and Off
• Promotional Capabilities
Consumer Experience
& DesignMagento Enterprise – Customer Loyalty Features at Work
Experience Menu | Architecture
Infrastructure Magento Enterprise
Experience Menu | Architecture
• Back-office Integration and Infrastructure Support
• Admin Capabilities
• Track and Review Admin Actions
• User Friendly Admin Dashboard
• Integration with Third-party Applications
• ERP
• CRM
• Create Multiple Sites with One Enterprise Instance
• Reporting and Analytics
Infrastructure Magento Enterprise
Experience Menu | Architecture
Magento Enterprise
Experience Menu | Architecture
Performance/ Security
• Full Page Caching for All Users
• Caching of Content for Category, Product, and CMS Pages
• Solr Search
• PHP Accelerator
• PA-DSS Compliant
• Aids Merchants in Achieving PCI Compliance
• Strong Data Encryption
Performance Features Security / Compliance Features
Performance/ Security
Magento Enterprise Success: Zenni Optical
Results: • Orders increased by 30%
• 4,000 to 5,000 orders/day
• 40,000 unique visitors/ day
Magento Enterprise Showcase
Experience Menu
Vivarte
• €2.6B in Revenues• Large French Fashion Conglomerate With 24 Brands• 2,255 stores in France, 709 in Europe• Chose Magento as eCommerce platform over Microsoft Commerce Server• Already on Magento: La Halle!, NAFNAF, La Halle Chaussures, minelli
Adidas
Swatch group
TF1
3M
Magento Mobile
Magento Enables Success
Training & Education
Magento Expert
Consulting Services
Your Partner in
eCommerce Success
Your eCommerce Partnerfor Success