M A E M A E C O . C O M

T H E M A E M A E

Wedding StationeryC A T A L O G

2 | W E D D I N G C ATA L O G

Hi there! Welcome to theWEDDING CATALOG where we chat about our process, explain

how we we’ll work together over the next few weeks, and

basically do everything besides braid your hair* while getting

to know you better.

*I mean, we are pretty good at braids if you do

need help in that department. See our ABOU T PAGE

for a sneak peek of our locks...

W E D D I N G C ATA L O G | 3

MAEMAE & CO. is a studio of ladies who delight in bringing your

daydreams to life. Our versatile and textured style is built on the

foundation of custom illustrations, fun patterns, and original type

combinations. We believe people always come before paper and strive

to give our clients an unparalleled experience where they are cared for in every step of the process and walk

away with a true treasure.

4 | W E D D I N G C ATA L O G / U S

You might know these people. They love our style

and think you should work with us, too.

U S / W E D D I N G C ATA L O G | 5

6 | W E D D I N G C ATA L O G / Y O U

You are a ST YLISH BRIDE who is looking for fashion-forward wedding stationery. You believe paper should

not be stressful, and your guests should be well informed yet slightly envious of the wedding pieces they

receive from you.

Y O U / W E D D I N G C ATA L O G | 7

Well, would you look at that! Looks like we’re a perfect

paper match!!

Keep reading,

you stylish bride, you.

To make our stationery collaboration easy, we’ve come up with the MaeMae PROCESS

that maximizes the fun and eliminates the stress.

8 | W E D D I N G C ATA L O G / P R O C E S S

Here’s our MaeMae process:

read catalog

meet with MaeMae

order pieces

receive proof

approve pieces

print pieces

ship to you

mail to guests!

YO U ’ R E H E R E P H A S E

P R O C E S S / W E D D I N G C ATA L O G | 9

1 0 | W E D D I N G C ATA L O G / T I M I N G

“Help! I’ve never done this before! How do I fit stationery

design into my wedding planning CALENDAR?”

Determine the general size of guest listFinalize stationery budget

Start designing save the dateGather final guest list & addresses

Address and mail save the date Gather important details for formal invitations

Start designing formal invitations

...if it’s a destination

...this much time before the wedding...

16+M O N T H S

13-16M O N T H S

9-12M O N T H S

9M O N T H S

5M O N T H S

4 M O N T H S

4-6 W E E K S

Address & assemble formal invitations Gather and deliver reception info to stationerStart designing reception pieces

RSVP dateReceive reception pieces

Mail formal invitationsFinalize reception pieces

T I M I N G / W E D D I N G C ATA L O G | 1 1

...if it’s in town

Don’t worry. We’ve got you. Here’s what

you should do... custom& BYO

collectioncustom& BYO

collection

15+M O N T H S

11-15M O N T H S

9-12M O N T H S

8M O N T H S

5M O N T H S

4 M O N T H S

4-6 W E E K S

13+M O N T H S

10-13M O N T H S

6-9M O N T H S

7M O N T H S

3M O N T H S

2 M O N T H S

4-6 W E E K S

11+M O N T H S

8-11M O N T H S

6-9M O N T H S

6M O N T H S

3M O N T H S

2 M O N T H S

4-6 W E E K S

Meet with Team MaeMae! 9-16M O N T H S

8-15M O N T H S

7-13M O N T H S

6-11M O N T H S

Time to MEET with Team MaeMae!

This is a phone or in studio meeting (we’re in Minneapolis!) where we learn about you two and

your wedding, answer all your paper questions and help you decide on your stationery details. After this meeting you’ll receive an order form where you can

approve your official pricing proposal and submit your *wording, contract, and payment. After submitting your order we will begin designing your wedding

stationery!

* Need help with wording? The order form has suggestions and we can help you too!

1 2 | W E D D I N G C ATA L O G / A P P O I N T M E N T

A P P O I N T M E N T / W E D D I N G C ATA L O G | 1 3

Oh, wait! Hold on. There’s a homework assignment!!

Please read the rest of the catalog and make sure you can answer the following three questions

during our meeting:

1 . WHAT ’ S YOUR QUANTIT Y?

Don’t think about how many guests you’re inviting, but about how many ADDRESSES are on your mailing list.

2 . WHAT ’ S YOUR BUDGET?

The sky’s the limit—so we need to know your budget to create a realistic list of items for you to order. Check out our

pricing calculator to play around with options.

3 . WHEN DO YOU WANT TO MAIL YOUR IN VITATIONS?

We suggest mailing your invitations 8 weeks before your wedding. Please let us know if you need more time!

1 4 | W E D D I N G C ATA L O G / C U S T O M I Z AT I O N

Three levels of CUSTOMIZATION allow us to fit your taste with

your budget.

Which is right for you?

C U S T O M I Z AT I O N / W E D D I N G C ATA L O G | 1 5

options

timing **

see designs

proofs

10-12 weeks

2

14-16 weeks

3

8-10 weeks

1

$

collection$$$

custom

$$

collectionPLUS!

this optionis perfect

for the bride who...

...can mix and

match her statio-

nery like she does

a great outfit.

...loves the word

“couture.”

...knows what she

wants when she

sees it.

you can customize

these things:

* Based on quantity 100 for our essential suite (pg. 21). See the pricing calculator (pg. 31) to create your own quote.

** Time from when you sign our contract to when you receive your printed pieces.

wordingcolors

paper color & weightprint methods

wordingcolors

any paperprint methods

mix & match suitescustom illustrations

The sky is the limit.Seriously.

averagecost*

see here! see here!coming soon!

what is it?choose one suite

to customizestart from scratch. the

ultimate customization! blend 2-3 suites together

to customize

$1500-$4500 $2500-$6500 $4500-$8500

HOLD your ponies

Gathering inspiration is the fun part of any creative endeavor and we’re all for secret

Pinterest boards and tearing through wedding magazines - BUT - once we solidify your style direction, we ask that you hold your ponies on

the late-night pinning.

1 6 | W E D D I N G C ATA L O G / I N S P I R AT I O N

I N S P I R AT I O N / W E D D I N G C ATA L O G | 1 7

If you’re custom…Share your inspiration with us and together we’ll determine the

style of your stationery. Trust your gut, show us what you love.

Then hand over the reigns and trust us to transform your in-

spiration into a stationery suite that suits you, your event, and

your guests perfectly.

Then once you’ve signed the contract, we ask that you pump

the brakes on the wedding magazine subscriptions and know

that you’ve made the right decisions for your stationery* - I

mean, you hired us, right?

If you’re collection….Use your inspiration to help narrow down which character you

are. Is your Pinterest board overflowing with tropical art deco?

You’re definitely leaning Bev. Getting married at the Museum of

Modern Art? Well then you’re Oswald all the way.

*Think of it like your wedding gown - just like you don’t go searching for gowns after

you’ve bought THE dress, don’t go searching for more stationery inspiration after you’ve

signed the contract. In our experience, we see time and time again that brides are

happier when they go with their initial instincts.

1 8 | W E D D I N G C ATA L O G / P I E C E S

A STATIONERY SUITE is not just an invitation and reply

card. Let’s talk options.

What stationery PIECES do you need?

P I E C E S / W E D D I N G C ATA L O G | 1 9

When picking and choosing your pieces, consider what information

you need to share with guests. Do you need a map? What about a ceremony program? The following

pages demonstrate popular combinations, but you can also see the full list of options by requesting

our pricing calculator

I N S I D E R T I P :

Most of our brides order The Signature

Suite. It’s what the cool kids are doing.

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Pricing for qty 100, collection design with f lat printing for the above Essential Set is $1535. Cost of addressing and postage not included.

See all pricing information on Page 31.

The Essential Suite

standardformal

invitation

blank formalenvelope

return addressstamp w/ wood handle

standardreply card

blank replyenvelope

small extra info card*

*this size is best for sharing website information etc.

P I E C E S / W E D D I N G C ATA L O G | 2 1

The Signature Suite

formalenvelope

liner

standard ceremonyprogram

flat escortcard

standardformal

invitation

printed returnaddress

on the back of the formal envelope

standardreply card

printed returnaddress

on the frontof the formal envelope

standardextra info

card*

*extra info might be a welcome party invitation, website

information, driving directions, maps, etc.

Pricing for qty 100, collection design with f lat printing for the above Signature Set is $3590. Cost of addressing and postage not included.

See all pricing information on Page 31.

2 2 | W E D D I N G C ATA L O G / P A P E R

Our HOUSE PAPER is made from the same material as your favorite t-shirt: COT TON. Our house paper is tree-fee, luxuriously soft, and comes in three

gorgeous tones and four weights.

Which papers do you want to use?

P A P E R / W E D D I N G C ATA L O G | 2 3

f loa true

bright white

pearla warmer white

ecrua super warmcreamy white

$$

thickest

220lb

$

thicker

110lb*

$

thick

90lb

$

thin

32lb

weight

we like to use

them on these pieces

savethe dates

formalinvitations

reply cards

extra info cards

coasters

anythingand

everything

accordionsave the datesor extra info

cards

belly bands

folded:- thank yous- programs

- escort cards

perfectfor

special pieces all pieces folded pieces liners

envelopeliners

*This is our standard weight paper that we use for almost everything.

Of course, we love working with new papers and colors, and can explore other options at an additional cost. Just ask us if you want to jump in on this option.

2 4 | W E D D I N G C ATA L O G / P R I N T I N G

M P L S U S A

We work with the top PRINTERS in the world and

use both vintage and modern methods and machines to bring our designs to life.

Which print method(s)do you want to use?

P R I N T I N G / W E D D I N G C ATA L O G | 2 5$

flat*

$$

letterpress

$$

engraving

$$$

foilprint

method

perfectfor

liquid ink rests smoothly on the paper

*Our flat printing is above and beyond the industry standard. It is the highest quality digital printing and is more akin to the more expensive offset print method. The ink in our flat printing is liquid (vs. toner) and soaks beautifully into our house cotton papers.

pricingunlimited

colors for the same price

priced by how many colors you

use

priced by how many colors you

use

priced by how many colors you

use

historicalbirth date

199321 years old

1440574 years old

1796218 years old

1892122 years old

shiny foil sheets stamped

onto paper

opaque liquid ink raised on

surface ofpaper

liquid inkpressed into

the paper

whatdoes it

look like?

lots of color, f loods of color

textured,more vintage

mood

crisp printingon colored

papera shiny POP!

whatdoes it

feel like?

Of course, we love working with new print methods, and can explore other options at an additional cost. Just ask us if you want to jump in on this option.

2 6 | W E D D I N G C ATA L O G / A D D R E S S I N G

The FINISHING touches...

As a courtesy, we like to ensure that every couple is aware of

which pieces in their stationery suite need ADDRESSING AND

POSTAGE , and how much those finishing touches cost. Here’s

what you need to know:

T H E F I N I S H I N G

T O U C H E S S T E P S

S T E P 1 :

Gather yourguest addresses.

S T E P 3 :

Purchase and apply postage.

S T E P 2 :

Address yourenvelopes.

when & why

A month before sending out your

save the date cards and/or invitations,

request current addresses from

your guests.

Before ordering stationery,

consider how (or who) is going to address your

envelopes and how much you want

to budget for this process.

Before ordering your stationery,

consider how you plan on sourcing postage and how much you want to budget for stamps.

cost $0 - $500+ $0.49-$3/envelope(rates vary)

ask us if you have questions!

how

If budget is a concern, ask your

friend or aunt with nice hand writing to help you out - if not, go with a

calligrapher for a special touch!

USPS (aka the Post Office) is

best option for the bride on a budget, while custom and

vintage options via Zazzle and

Etsy provide more personalization.

Compile in a spreadsheet for

easy updating and sharing.

resourcesour favorites:

PlurabelleNancy Hopkins

USPS, Etsy, Zazzle

$0 (usually!)

note well

We are more than happy to answer questions and provide suggestions when it comes to addressing and sourcing postage for your stationery, but we do not

manage any of these processes in-house.

A D D R E S S I N G / W E D D I N G C ATA L O G | 2 7

2 8 | W E D D I N G C ATA L O G / A D D R E S S I N G

The FINISHING touches...continued

These pieces need addressing & postage:

save the date

formal invitation

reply card

thank you card

A D D R E S S I N G / W E D D I N G C ATA L O G | 2 9

Addressing & postage for formal invitations, save the dates and thank you cards:

envelope front envelope back

postageguest address

return address

M AE M AE & CO.

521 S . 7 TH ST. # 624

M I N N E APO LI S , M N

55415

QU I M BY K E NT

50 8 N . 4TH ST.

M I N N E APO LI S , M N

554 01

envelope front envelope back (blank)

postageyour return address

Addressing & postage for reply cards:

M AE M AE & CO.

521 S . 7 TH ST. # 624

M I N N E APO LI S , M N

55415

3 0 | W E D D I N G C ATA L O G / P R I C I N G

Use our Pricing Calculator to create an order estimate. We will

assess your customization fee after we meet together and we can also provide any additional pricing for piece, printing, and

paper not listed.

P O S TA G E / W E D D I N G C ATA L O G | 3 1

Download the Pricing Calculator PDF on our

wedding page

People before paper.

3 2 | W E D D I N G C ATA L O G / M O T T O

Our motto is always

“PEOPLE BEFORE PAPER .”

Here’s the skinny on what that means: we totally support following tried-and-true etiquette rules,

but if adhering to tradition means somebody’s feelings might get hurt, it’s okay to make your

own rules. Seriously. If picking between Sky Blue and Robin’s Egg Blue is hurting your head – just

close your eyes and pick. The world will keep spinning. We promise. And if you find yourself having to choose between inviting a few more

friends to cut a rug at your reception, or creating a super customized set of three color letterpress

menus, we say, invite the people! Hands down. We’ll help you find menus that fit your budget

so you’re friends can be there to read the menu, enjoy dinner, and then cut that rug with you.

M O T T O / W E D D I N G C ATA L O G | 3 3

The easiest way to get this ball rolling? Fill out our

CONTACT FORM or call us at 612-353-5711 . We are available Mon – Fri, 11am to 5pm CST

on the phone or in the studio.

3 4 | W E D D I N G C ATA L O G

We’ve got you!

As you navigate the wild world of weddings, let Team MaeMae be your go-to resource for all things stationery related. Not sure when to send your save the date? Confused about wording your invitation or

what kind of calligraphy suits your style? We have you covered. Once you sign on the dotted line with us, you’ll be guided through our process where we’ll

share stationery tips, tricks, to-dos — and more importantly — what-not-to-dos — along the way.

For now we’ve compiled someFAQs on the following pages.

W E D D I N G C ATA L O G | 3 5

3 6 | W E D D I N G C ATA L O G / F A Q

Your Questions Answered

T I M I N G

Q. How long will my order take to design, print and ship?

A. We totally understand that some menus are determined by seasonal ingredients and therefore tastings cannot occur any earlier than a month or even a few weeks before the wedding. If that’s the case, we recommend you print a menu that has more generic wording. For example, say “salmon with seasonal vegetables” instead of “salmon with roasted red beets, orange carrots and lava bean grilled sweet corn.” Then request that your wait staff explain each dish in more detail to your guests.

D E S I G N P R O C E S S

A. Typically, a collection order takes 8 weeks and a custom order takes 14-16 weeks.

Q. My tasting is a month before my wedding, can we still design a menu?

Q. Can you send me samples of your work?

A. Yes! We send complimentary samples after discussing your wedding at the consultation meeting.

F A Q / W E D D I N G C ATA L O G | 3 7

Q. If I order the collection, can I change the design?

A. We allow for minimal design changes to our collection (think color, fonts, etc). If you’re looking to customize a collection suite, we are more than happy to do so, but please note each element you customize incurs a $75 fee (minimum).

Q. How does the proofing process work?

A. Clients typically receive 1 - 3 proofs, depending on the contract. We will send you a PDF of your suite with instructions on how to provide feedback. Each round of proofs typically takes a week. Additional proofs beyond the scope of your contract are $50 for text changes and $75 for design and text changes.

Q. How does the approval process work?

A. Once you no longer have any changes, we’ll send you a digital print approval form that shows an image of each piece and details the quantity, size, paper and print method. Once you review and approve, we send everything off to print!

Q. Can I change the design, wording, quantity, or paper after I approved my pieces?

A. Yes, but changes after pieces are approved incur an $75 fee. We will also need to send you a new print approval form for you to sign.

more on the next page...

P R I N T I N G

Q. Can you print in white ink?

A. Yes! Note that certain types of paper are required, and additional fees for specialty printing are applied.

3 8 | W E D D I N G C ATA L O G / F A Q

Q. Can you print in gold on the digital press?

A. Technically yes, but it is a matte finish. See our Beverly suite for an example of how this looks. For a shiny gold look, an engraving or gold foil print process is required, which costs more than flat printing.

Q. Can you send me the files to my stamp/monogram so I can DIY print some items at home?

A. Yes, in some cases we will provide artwork for an additional fee.

Q. Can you print my guest addresses on my envelopes?

A. Yes! We can flat print your guest addresses. Alternatively we can work with a calligrapher to address your invitations or save the date cards. Pricing for both options live in our Pricing Calculator (Page 31).

F A Q / W E D D I N G C ATA L O G | 3 9

E N V E L O P E S / A D D R E S S I N G I N V I TAT I O N S

Q. Can I order square envelopes?

A. Of course! Please note that postage is more expensive for square envelopes.

Q. Can I order colored envelopes?

A. Yes! They may cost extra.

Q. Do you work with calligraphers?

Yes, we are more than happy to coordinate the addressing of your pieces with the calligrapher of your choice. We also have a recommended list of calligraphers available - just ask!

Q. My friend addressed my envelopes and the ink she used bled through the envelopes you provided, will you send me more?

Bummer! We guarantee that our recommend calligraphers will have zero trouble addressing the envelopes provided, but since we don’t know what type of pens you, your friend, your mom, etc are using to address your envelopes, we cannot guarantee perfect execution. If you have trouble with bleeding, inks not showing up well, etc, we recommend you try out a couple different types of pens.

more on the next page...

S H I P P I N G / M A I L I N G

Q. Will you assemble and mail my invitations?

A. Yes, we can for an additional fee - please inquire for a quote.

Q. How much will it cost for you to ship me my suite?

A. We provide complimentary USPS Priority shipping on all orders. If you require expedited shipping, we ask that you cover the entire shipping cost.

Q. How much will the postage cost to mail my invitation?

A. It depends! Postage depends on the size of your envelope, weight of the pieces being mailed and where they are being mailed to. We can provide an estimate for postage based on these factors, but we highly encourage you to visit your local post office for an in-person estimate. Please note that square envelopes always cost more.

4 0 | W E D D I N G C ATA L O G / F A Q

F A Q / W E D D I N G C ATA L O G | 4 1

R U B B E R S TA M P S

Q. How long do stamps take to design, print, & ship?

Designs from our collection take one to two weeks for design, print and shipment time. Custom stamp designs can take up to six weeks.

Q. Can I make design / size changes to the stamps?

Yes! Please inquire for a precise quote.

H AV E S O M EM O R E Q U E S T I O N S ?

Set up a consultation and we can answer them all during our meeting!

T H A N K S

F O R R E A D I N G !

Let’s chat soon!

M A E M A E C O . C O M