macrocosm venture plan: presentation
DESCRIPTION
My project, Macrocosm, represents my desire to find a way to leverage mass-collaboration and computer technologies to allow every day people to participate in solving complex problems. Macrocosm is a simulation game, similar in style to SimCity, which takes gaming technology and focuses it on real-world scenarios. The game would be used by corporations, NGOs and governments to simulate their various climate change challenges and the proposed strategies for dealing with them. Players will compete to solve these challenges, and their solutions will allow the sponsoring organizations to test how well their proposed strategies work in combination and in complex environments over time. This will allow these organizations to produce more robust and workabe strategies, educate the public and include the public in the problem-solving process.TRANSCRIPT
Steve Puma Fall 2008
Mission Create a world that works for everyone, in the shortest possible time. Make tools that: – Empower the individual – Leverage Mass Collaboration – Focus on the biggest problems
The Problem • Climate change is one of the greatest
challenges ever to face mankind
• Individuals want to educate themselves and have a direct impact
• Organizations want to engage "the public
• Very few solutions meet these needs!
Trends
• Fast-growing interest in climate change • Explosive growth in
electronic game market • Not ONE mass-market
sustianability focused game
Trends • Intermsofboththepowerofgamingcomputersandtheprolifera6onofci6zenawarenessaboutenvironmentalissues,therehasn'tbeenabe;er6metointroduceagamewithastrongsustainabilityoreco‐focus."—JamaisCascio,founderofWorldchanging.com
• “Gamesareaverypowerfulandtotallyunderu6lizedtoolthatorganiza6onsofallkinds–notjustbusinesses,butnon‐profitsandgovernmentstoo–canusetotacklethesechallenges.”—DavidEdery,Authorof'ChangingtheGame:HowVideoGamesareTransformingtheBusinessWorld'
Customer Need Contribute my ideas towards solving global climate change
CustomerNeed Imp Sat Opp
Contributemyideastowardssolvingglobalclimatechange 7.3 0.0 14.5
minimizetheamountof6meittakestolearnhowtocontributemyideas… 4.5 1.1 8.0
minimizetheamountofspecializedknowledgerequiredtocontribute… 3.6 1.1 6.2
increasethenumberofsolvableclimatechangechallengesthatIcancontributemyideasto 3.6 0.5 6.7
increasethenumberofpeoplethatwillinteractwithmyideas 6.8 1.1 12.6
increasetheamountofknowledgethatIpossessaboutsolvingglobalclimatechange 8.6 3.7 13.6
increasetheamountofmonetarycompensa6onthatIreceivefromcontribu6ngmyideas 5.5 1.1 9.9
increasetheamountofposi6vefeedbackthatIreceiveaboutmyideas 4.5 1.1 8.0
minimizethe6menecessarytotrackmycontributedideas 3.6 1.1 6.2
increasethelikelihoodthatmyideaswillhaveadirect,measurableimpacttowardssolvingglobalclimatechange 8.2 0.5 15.8
Target Customer “Enviro-Gamers”
TargetCustomer Descrip6on
TargetpopulaAonsize 10,122,766
DemographicCharacterisAcsAge:35‐55,Income:$40,000+Playvideogames,60/40Male/Female
Frequencyofperformingthejob 2‐3hoursperweek
Willingnesstopay $334.00
Purchasedecisions InfluencedbyraAngs,friends,family
Solution
PlaYorm • SoZwareSimula6onGame
BizModel• UnitSalestoretailcustomers• Directonlinedistribu6on/publishing
Features
• Real‐World• ExpertChallenges• LearningSimula6ons• MassivelySingle‐Player• WorldBuilder
Value Add
CustomerNeedExis6ng
Sa6sfac6onNew
Sa6sfac6on ValueAdd
minimize the amount of time it takes to learn… 1.1 1.1 0.0%
minimize the amount of specialized knowledge… 1.1 1.3 1.26%
increase the number of solvable climate change challenges… 0.5 2.0 3.75%
increase the number of people that will interact with my ideas 1.1 2.5 7.36%
increase the amount of knowledge that I possess… 3.7 3.8 2.06%
increase the amount of monetary compensation "that I receive… 1.1 2.0 4.82%
increase the amount of positive feedback that I receive… 1.1 2.0 4.82%
minimize the time necessary to track… 1.1 1.4 1.77%
increase the likelihood that my ideas will have a direct, measurable impact towards solving global climate change 1.1 2.0 3.75%
AddedValue 29.47%
Addressable Market
Target customer population 10,122,766
Frequency of purchase (times per year) 0.5
Willingness-to-pay to get job done perfectly $334.00
Discount for satisfaction level your product will achieve 20.00%
Discount for competition 74%
Discount for customer buying power 100%
Other discounts 100%
Potential price point $49.21
Annual potential addressable market $250,194,279
Unit Economics
UnitPrice $49.21
GrossMargin 87.38%
Life6meValue $30.90
Acquisi6onCosts $24.17
EconomicValue $6.73
Sustainability Percentofaddressablemarketwhomakelifestylechanges 5% 10% 25%
Numberofpeople 91,105 182,210 455,524
BehaviorChanges TonsofCO2SavedperYear
Buyproductswithrecycledcontentandrecycleathome
9,110 18,221 45,552
Replace10lightbulbswithC/F 45,552 91,105 227,762
Adjustthermostatby2degress 91,105 182,210 455,524
Buyamorefuelefficientcar(+10MPG)
455,524 911,049 2,227,622
Value Chain
OurCompany
IntellectualProperty
GameDeveloper
DevelopmentSofware
GameConsoleManufacturers
DistribuAonWebsite
RetailCustomer
GameReviewWebsiteStandards,
Technology
FriendsFamily
GamingConsoles
OURPRODUCT
InsAtuAonalPartner:
GovernmentorNGO
CorporatePartner
Competitive Advantage
Game TheSims2 SimCity Ci6esXLImageEarth
FutureFlow
Company Maxis TiltedMill MonteCristo Microsof Microsof
Type lifesimulaAon citysimulaAon citysimulaAonSeriousgame,simulaAon
Seriousgame,simulaAon
UnitsSold 100Million 10Million Notyetreleased
Price $19 $49 Notyetreleased,mostlikely$39‐$49
Benefits
• Realism• Userscangenerateandsharetheirowncontent
• Complex• RealisAc• Userscangenerateandsharecontent
• MulAplayer/Online• Socialnetworking• ComplexEconomics
• Console• Climatechange• EducaAonal• RealisAc
• Console• Climatechange• EducaAonal• RealisAc
Financing
Projec6ons Year1 Year2 Year3 Year4 Year5
Revenue $0 $27,342,000 $18,963,000 $57,388,702 $37,926,000
GrossProfit $0 $23,892,106 $16,570,332 $50,147,647 $33,140,663
Op.Profit ($1,254,249) $7,143,176 $2,255,120 $13,518,823 $5,376,794
Units 0 558,000 387,000 1,171,198 774,000
Employees 10 20 25 30 35
EOYCash $401,097 $10,851,761 $12,457,745 $18,523,811 $22,393,928
NewEquity $1,680,000 $7,730,000 $0 $0 $0
Thank You!