Mac apps marketingfrom idea to paying customers

Part 1.0 Product Company

Products vs. Outsource

the same people

the same technologies

the same idea

what’s the difference?

Independence

Idea

Solve the Problem

Copy another Product

Clone the Bestseller

Problems:

It’s Slow

It’s Expensive

It’s Slow and Expensive

Solution is not a Product

Copy is not a Clone

Validate your Idea

Part 2.0 Marketing Research

Competitors Research

Competitors:

Direct Competitors

Similar Solutions

Search Competitors

How to find:

Google & Bing

Software Catalogues

Ahrefs & SEMrush

What’s important:

Price

Features

Quality

Measure Market Size

You can get:

Search Volume

Google Trends

AppAnnie data

Insider Information

User Acquisition

What’s important:

Search

Affiliates

The Press

Part 3.0 Create a Product

Product Name

Product Logo

Product Design

Prepare the Launch

Website

Answers:

Solution

Features

How to Use

PR

Marketing Materials:

List of Editors

Press Release

Media Kit

Subscription

Main Goals:

Validate the Idea

Survey

Email Promotion

Presales

Main Goals:

Validate the Product

Get early adopters

Earn Money

Part 4.0 After Release

Featured by Apple

Requirements:

Interesting Product

Early Communication

Luck

Featured on Product Hunt

Requirements:

Interesting Product

Early Communication

Luck

Catalogues

Requirements:

Description

Screenshots

Application

SEO

Requirements:

Content Optimization

Backlinks

Luck

Affiliates

Types:

Revenue Share

CPI

CPC

Requirements:

Money

High Conversion Rate

Luck

Update & Improve

Important:

Fix the Bugs

Improve Conversion Rate

Add New Features

Part 5 Product Lifecycle

Crossing the Charm

Innovators

Early Adopters

Early MajorityLate Majority

Laggards

BIG CHARM

Important:

Small Iterations

Quick Releases

Listen to your Customers

Golden Project

Perfect Product is a Dead Product

Two better than One

Marketing is a Key

The Story

Thank You!

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