Mac apps marketingfrom idea to paying customers
Part 1.0 Product Company
Products vs. Outsource
the same people
the same technologies
the same idea
what’s the difference?
Solve the Problem
Copy another Product
Clone the Bestseller
Problems:
It’s Slow
It’s Expensive
It’s Slow and Expensive
Solution is not a Product
Copy is not a Clone
Validate your Idea
Part 2.0 Marketing Research
Competitors Research
Competitors:
Direct Competitors
Similar Solutions
Search Competitors
How to find:
Google & Bing
Software Catalogues
Ahrefs & SEMrush
What’s important:
Price
Features
Quality
Measure Market Size
You can get:
Search Volume
Google Trends
AppAnnie data
Insider Information
What’s important:
Search
Affiliates
The Press
Part 3.0 Create a Product
Prepare the Launch
Answers:
Solution
Features
How to Use
Marketing Materials:
List of Editors
Press Release
Media Kit
Main Goals:
Validate the Idea
Survey
Email Promotion
Main Goals:
Validate the Product
Get early adopters
Earn Money
Part 4.0 After Release
Featured by Apple
Requirements:
Interesting Product
Early Communication
Luck
Featured on Product Hunt
Requirements:
Interesting Product
Early Communication
Luck
Requirements:
Description
Screenshots
Application
Requirements:
Content Optimization
Backlinks
Luck
Types:
Revenue Share
CPI
CPC
Requirements:
Money
High Conversion Rate
Luck
Important:
Fix the Bugs
Improve Conversion Rate
Add New Features
Part 5 Product Lifecycle
Crossing the Charm
Innovators
Early Adopters
Early MajorityLate Majority
Laggards
BIG CHARM
Important:
Small Iterations
Quick Releases
Listen to your Customers
Perfect Product is a Dead Product
Two better than One
Marketing is a Key
Thank You!
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