ma2012 twitter in_museums
TRANSCRIPT
Twitter for my museum: Interactive workshop to get you started
Tuesday 25 September 2012
Laura Miles, Museums Australia (Victoria)
Courtesy of: VanCityAlliehttp://www.flickr.com/photos/30691679@N07/2891691360/lightbox/
What’s the point?
Why bother?
Isn’t it something the big museums do?
My friends use it but I don’t get it
I don’t have timeI’m not sure what to say
There are more important
things to do at my museum
Courtesy of the Imperial War Museum collection, London
http://museumvictoria.com.au/
Websites
In 2011-2012,3 million visits 10 million page views
(Source: Kate Chmiel)
http://www.facebook.com/museumvictoria
Museum Victoria 4,595 ‘likes’
but also…
Melbourne Museum16,716 ‘likes’
Scienceworks13,881 ‘likes’
Immigration Museum2,920 ‘likes’
http://www.facebook.com/pharlapfanpage
Facebook ‘people’
Phar Lap 13,077 ‘likes’
As popular as Scienceworks
Only 3,000 less than Melbourne Museum itself
http://www.facebook.com/pharlapfanpage
Facebook can be used a bit like Twitter
http://www.facebook.com/pharlapfanpagehttps://twitter.com/melbournemuseum/status/235628764376207362
Some museums use Facebook and Twitter
https://twitter.com/museumvictoria
3,000+ tweets
7,000+ followers:
@melbournemuseum3,983 followers
@scienceworks_mv1,577 followers
@immigration_mv906 followers
What’s the point?
Why bother?
Isn’t it something the big museums do?
My friends use it but I don’t get it
I don’t have timeI’m not sure what to say
There are more important
things to do at my museum
We only use it for big news
It gets visitors interested
We borrow ideas from the big museums that work for us
Another volunteer is keen to have a go but I do other things to help
It’s quick We repeat messages used on our website
We only invest a few minutes a
week on it
To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
Getting a profile
1. Check settings
2. Edit profile
3. Say thank you
4. Follow others
https://twitter.com/_mavic
To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
Some suggestions:
Promoting events
Congratulations
Linking to website changes
Thanking people for coming/hosting an event
Retweeting someone else’s news
Potential pitfalls:
Jokes.
Responding to ‘trolls’.
Tweeting really long URLs.
Not crediting others when retweeting (RT).
Not mentioning that you’ve modified somene’s text when retweeting (MT).
To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
140 characters is not much space
@historyvictoria
121 things you can do in History Week
http://www.historyvictoria.org.au/wp-content/uploads/2011/06/HISTORY-NEWS1-SEPT-OCT-2012.pdf
(147/140)
@historyvictoria
121 things you can do in #HistoryWeek
http://bit.ly/SvWK8m
(75/140)
@historyvictoria
3,000+ spooky stories and behind the scenes at the Supreme Court: 121 things to do
#HistoryWeek
http://bit.ly/SvWK8m
(130/140)
To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
Who’s online?
@_mavic 225 followers
@VicCollections 204 followers
@laura_miles 197 followers
@artsHub 21,176 followers
@YRRMuseum 123 followers
@BgoArtGallery 392 followers
@SovereignHill 820 followers
@lands_vic_hist 10 followers
To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
Searching for ‘museum’www.twitter.com
https://twitter.com/CultureVictoria
Links to blog posts:
Linked open data workshop =127 click throughs
The Wing Thing Story = 22 click throughs
(Source: Eleanor Whitworth)
https://twitter.com/_mavic
To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
https://twitter.com/_mavic
https://twitter.com/_mavic
Searching for @_mavicwww.tweetreach.com
To be covered today
1. Getting started
2. What’s appropriate?
3. Writing tweets
4. Finding audiences
5. Finding out/joining in
6. Measuring success
7. What’s appropriate (again)?
What’s appropriate?
Be polite.
Trolls: ignore, report, block.
If in doubt, don’t.
Decide whether you like to shorten URLs or not.
Credit others if retweeting (RT).
Show if you’ve modified a tweet (MT).
Takeaways:
Factsheets & videos: www.mavic.asn.au
Slides and images on Pinterest and Slideshare
Follow on Twitter: @laura_miles and @_mavic