m6.2 slideshare creative assignment
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Fandom & Audience Fandom & Audience EngagementEngagement
Fandom & Audience Fandom & Audience EngagementEngagement
A PowerPoint Presentation on A PowerPoint Presentation on Mumford & SonsMumford & Sons
A PowerPoint Presentation on A PowerPoint Presentation on Mumford & SonsMumford & Sons
By: Peter By: Peter WarrenWarren
Mumford & Sons: Who are Mumford & Sons: Who are they?they?
Who are they? — Band Who are they? — Band MembersMembers
Marcus Mumford – lead vocals, guitar, drums, mandolin
Ben Lovett – vocals, keyboards, accordion, drums, electric guitar
Winston Marshall – vocals, banjo, dobro, electric guitar
Ted Dwane – vocals, double bass, bass guitar, drums, guitar
Background InformationBackground Information
English folk-rock band from West London, formed in December 2007
band uses bluegrass and folk instrumentation, such as banjo, upright bass, mandolin and piano
signed with Island Records in 2009 and debut album “Sigh No More” was released
second studio album entitled “Babel” was released in September 2012
• fastest selling album of 2012 in UK and was the biggest selling debut of any album in the United States
Background InformationBackground InformationAwards:
12 total Grammy nominations (won Album of the Year for “Babel” in 2013)
Top Rock Album & Top Alternative Album at 2011 Billboard Music Awards
Best British Group & British Album of the Year at 2011 Brit Awards
2013 Juno Award for International Album of the Year
Online / Social Media Online / Social Media PresencePresence
http://www.mumfordandsons.com/
https://www.facebook.com/mumfordandsons
https://twitter.com/MumfordAndSons
https://myspace.com/mumfordandsons
http://www.youtube.com/user/MumfordandSons
Online CommunitiesOnline Communities
http://forum.mumfordandsons.com/
allows fans to engage in meaningful discussions on endless variety of topics
created through the band’s website
includes tours, gigs & announcements, merchandise, band photos and other off-topic discussion
175,266 users have contributed to 24,649 different threads
users can search for specific topics that interest them
Online CommunitiesOnline Communities
http://www.reddit.com/r/mumfordandsons/
similar to forum, however, this community is moderated by the users themselves
opportunity for discussion on variety of topics
allows fans to “subscribe” to page and receive updates on new posts
system encourages most popular posts to rise to top of page, facilitating high levels of discussion
Finding their AudienceFinding their AudienceMumford & Sons have demonstrated excellent ability of locating their audience across the globe
Able to juggle the expectations of traditional UK fans and those of the new and emerging fan bases from North America
Success of global tours shows the band’s ability has to find and develop a strong fan-base
Award show recognition = evidence of finding their audience
• Billboard Music Awards & Grammy Awards (United States)
• Brit Awards (United Kingdom)
• Juno Awards (Canada)
Band’s website Band’s website (mumfordandsons.com)(mumfordandsons.com)
share various aspects of tour life through a blog, allowing fans to connect with their stories
blog is updated at least once a month
encourages input from fans
blog includes pictures that allows the band to share their visual experiences with the fans
helps fans discover more about the band’s personality, building a deeper connection with their music
TwitterTwitter
538,000 followers
consistently tweeting 2-3 times per month
updating fans on various band content including interviews, special performances, and newly-released videos
provides updates on new merchandise that fans can purchase from band’s website
additional platform for band to post pictures that allow fans to experience interesting aspects of their life
FacebookFacebook
5,092,809 likes
page is updated multiple times per month
includes links to official store, band videos and their official mailing list for exclusive updates
similar to twitter, but includes more personalized messages from the band to their followers
personalized messages very effective way for band to engage with fans, as shown by Mumford & Sons
community forum that allows Facebook followers to discuss various topics about the band
YoutubeYoutube
181,715 subscribers
includes music videos and videos from various live performances
performances include award shows, live-radio recordings and concerts from world-wide tours
includes personalized playlists of each band members for fans to learn more about their musical influences
discussion section that allows fans to discuss different topics related to video content
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