m4id booklet 2014
TRANSCRIPT
InnovativeCommunication and Service Design for
Development and Health
We provide innovative communication and service design solutions that improve development and health outcomes for underserved populations
living in low resource settings.
We research, design, develop and implement new concepts and strategies using a human centered
approach, filling innovation gaps particularly in the area of reproductive, maternal and newborn child health.
Designing healthy systems in a healthy way
COMMUNICATION
Using Creative Marketing and Social Media
StrategyAdvocacy
Campaigning
SERVICE DESIGN
Using Service DesignMethodology
StrategyService Innovation
Organizational Change
The Better Outcomes in Labour Diffi-culty (BOLD) initiative, launched by the World Health Organization and M4ID seeks to research and design a set of new tools to support health workers in providing appropriate care during childbirth and to increase demand for respectful, quality care among commu-nities in low resource settings. The two year project uses a human centered approach to identify and co-design solutions together with women and midwives in low resource settings.
www.boldinnovation.org
BOLD
Innovating solutions for Better Outcomes in Labour Difficulties
SERVICE DESIGN
COMMUNICATION
SAFE BIRTHEVEN HERE.
Communicating the urgent need to support safe births in crisis settings
Safe Birth.Even Here is a social media based campaign designed for UNFPA to engage the general public, emer-gency sector stakeholders and the donor community in maternal health in crisis settings. The campaign enables midwives in six locations to report on a safe birth and for the public to share and celebrate the good news. People are also able to send a message of support to the midwife as well as the family. With each social media share, corporate sector partners also donate funds to UNFPA.
iDELIVER
Improving quality of intrapartumcare
The iDeliver project, carried out for Merck for Mothers, seeks to design a digital tool to assist midwives during intrapartum care and capture data to measure, identify gaps and intervene to improve the quality of intrapartum care. M4ID is validating the iDeliver vision through a human centered service design approach with interviews, observations and co-design activities in Kenya and India, prioritizing requirements and designing the high level concept for the iDeliver MVP.
SERVICE DESIGN
WOMEN’S REFUGEE COMMISSION
Enabling a digitalcommunity of practice
The project uses Facebook to bring together frontline health providers in crisis-affected areas, linking them with each other as well as external experts for learning and skills sharing. The commu-nity is supported through six innovative applications, including the first ever SMS text to Facebook connect, an information center as well a mentoring service. M4ID designed the community strategy using the REEAN (Reach, Entice, Engage, Acti-vate, Nurture) community building model.
COMMUNICATION
MIMBA
Mobilizing people globally to engage in MNCH
Mimba is a global platform to advance women’s health and rights. The service will connect people with a need to people with the means and willingness to con-tribute to women’s health and rights in a tangible manner. Envisioned as the new underground, Mimba is fast,curious and on a constant quest for a better world. Personal growth, issue knowledge and local community connection will be key to an engaging experience.
SERVICE DESIGN
WHO
Leveraging social media for health outreach and crisis communication
Development of a Regional and 56 country office wide social media strategy, including a social media staff policy as well as a detailed plan for effective com-munication during a health crisis. As part of the roll out of the strategy, M4ID also designed two online campaigns as well as carrying out training sessions for staff across the Europe region.
COMMUNICATION
Europe
M4ID is working on supporting Nepal Ministry of Health’s community-based postpartum hemorrhage prevention pro-gram with a new information technology concept. The service is envisioned to map the delivery of Misoprostol in sub-district distribution through mobile phone input.
GYNUITY
Supporting PPH prevention pro-grams through Misoprostol distribution mapping
SERVICE DESIGN
WHO
Mobilizing public support for the need to make hospital safe in disasters
Design of a social media based campaign to raise awareness of the urgent need to make hospitals across Asia safe from di-sasters. Launched the campaign through the slogan #Disasters Strike in Seconds - WHO needs you to react fast together with a reaction tester online. The appeal was signed by over 250,000 within three weeks and handed over to Ministries of Health across South-East Asia. Supporters were able to follow progress on an interactive map of the region.
COMMUNICATION
South East Asia
Gynuity is conducting research studies to test the new Semi Quantitive Preg-nancy Test (SQPT) in support of medical abortion in low resource settings. M4ID is developing an IVR system to conduct remote follow up with women and assist them in the interpretation of the SQPT test. The system will be prototyped and tested in two locations.
GYNUITY
Facilitating medical result interpretation through mobile technology
SERVICE DESIGN
TAP
Assisting pro-fessional health associations in leveraging new communicationtechnology
Assisting four international professional health associations and their members across the globe in strengthening their advocacy activities through innovation and new communication technologies. Activities include identifying opportuni-ties, jointly devising new strategies and solutions, as well as capacity building.
COMMUNICATION
TAP TechnoAdvocate Partnership
“People here may have ideas or solutions to their problems but lack possibilities of making
anything out of them”
A doctor in Uganda
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