Social Retail 101The importance of social media in the retail world today

Keeping undergrads connected while in class

Many universities ban the use of cell phones in class… Social Retail 101:

• Engage undergraduate college students in study while using cell phones• Main objective- Create innovative social media strategies for top retailers

In this learning environment:• Students will be broken up into retail teams (ex. Macy’s, Saks, Target…

etc.)• Research the demographics and psychographics of retailer

• Create a social media strategy that will enhance retailers business• Partner with retailer to test the strategy

Student teams discussing strategies

Example 1 of research students would retrieve for strategy

The Digital Future of Global Retail Marketing

Multi-Channel is a must (Stadd, 2013)010-25% of social media users use their social

media networks to make purchasing decisions060% of Facebook brand fans are looking for

deals and coupons0Mobile usage continues to trend up

Example 2 of research students would retrieve for strategy

Strategy Created

Students will survey and track

results

The skills nurtured from this module course will = SUCCESS

References

Stadd, A. (2013). The Digital Future of Global Retail Marketing. Retrieved from http://www.mediabistro.com/alltwitter/global-digital-retail_b45269

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