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m World

Special reporT

Mobile nUMbers paGe 12

FroM Zero To UbiqUiTypaGe 14

M-Kopa: leT There be liGhTpaGe 26

Ushahidi: croWd and proUdpaGe 28

Welldoc: MobilisinG aGainsT diabeTes

paGe 29

The M in FUTUre paGe 30

TaGsTand: Field WorKpaGe 39

cellbaZaar: pocKeT sciencepaGe 42

M readinG paGe 44

How mobile phones are changing the world – and the challenges facing the next mobile revolution.

in association with

11www.london.edu/bsr BUSiNeSS STraTeGY reVieW