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M-Enabling:
International Perspective
Axel Leblois
President and Executive Director G3ict, Global Initiative for Inclusive ICTs
M-Enabling:
International Perspective
Axel Leblois
President and Executive Director G3ict, Global Initiative for Inclusive ICTs
Slide 2
G3ict: Promoting the Rights of Persons with Disabilities in the Digital Age G3ict: Promoting the Rights of Persons with Disabilities in the Digital Age
Blueprint of the Convention on the Rights of Persons with Disabilities
Multi-stakeholder initiative
In cooperation with UN agencies
Funded by the private sector
M-Enabling program launched to promote mobile solutions for persons with disabilities
Slide 3
M-Enabling: Why It Matters M-Enabling: Why It Matters
One billion persons live with a disability, 2/3 with a severe disability*
80% in the developing world
Over half of persons aged 65+ live with a disability, fast growing population segment**
Disability affects all age groups: 13% of all public school students K to 12 in the United States live with a disability***
*WHO World Bank Report on Disability 2011
**U.S. Census Bureau
***U.S. Department of Education
Slide 4
U.S. and Australia Censuses Consistent with Global Estimates U.S. and Australia Censuses Consistent with Global Estimates
Persons with disabilities in the United States*:
54.4 million persons, 17% of the US population, on the rise from previous census
35 million or 12% with a severe disability
69% of those age 21 to 64 with a severe disability are unemployed
30% of US families have a member with disabilities
Similarly, 18.5% of Australians live with a disability**
* Source: US Census Bureau, 2005 ** Source: Australian Bureau of Statistics,
Slide 5
Why Mobile Matters? Why Mobile Matters?
Anywhere, anytime communications
Largest ever installed base of technology, reaches all countries, areas and social groups
Internet access
Multiple applications and services for all types of impairments
Economies of scale bringing down costs of solutions
Ranked #1 technology in preparation of the 2013 U.N. High Level Meeting on Disability and Development*
*Source: ITU – Consortium includes ITU, the International Disability Alliance, the Broadband Commission, G3ict, Telecentre.org, Microsoft
Slide 6
Unprecedented Outreach and Economies of Scale Unprecedented Outreach and Economies of Scale
01000200030004000500060007000
From 2.2 billion mobile subscribers in 2005
to 6.8 billion in 2013 worldwide*
*Source: ITU
Slide 7
With Mobile Broadband Adoption Growing Rapidly
With Mobile Broadband Adoption Growing Rapidly
Rank Country Percentage of adoption by inhabitants
Rank Country Percentage of adoption by inhabitants
1 Korea (Rep.)
91.0 6 Hong Kong,
(China) 74.5
2 Japan 87.8 7 Portugal 72.5
3 Sweden 84.0 8 Luxembourg 72.1
4 Australia 82.7 9 Singapore 69.7
5 Finland 78.1 10 Austria 67.4
Source: ITU and Wireless Intelligence (2011)
Slide 8
Creating New Opportunities for Seniors and Persons with Disabilities Creating New Opportunities for Seniors and Persons with Disabilities
Top Opportunities - Mobile Applications and Services for
Seniors and Persons with Disabilities*
Emergency Response 4.60
Health Care 4.47
Education 4.33
Independent living 4.27
e-Government services 4.13
Travel and tourism 3.80
* 2011 Ranking by M-Enabling Steering Committee: 1 to 5 scale
Slide 9
Alternative Modes of Communication for Mobile are Readily Available Alternative Modes of Communication for Mobile are Readily Available
Visual Text-to-Speech
Hearing Video Relay Service with
sign language
Speech Peer-to-peer video for
sign language
Dexterity Voice recognition for
controls and input
Cognition Icon interface
Slide 10
With Hundred of Apps and Services Leveraging Embedded Technologies With Hundred of Apps and Services Leveraging Embedded Technologies Handsets features
Ergonomic design
Adaptive display and sound
Hearing aid compatibility
Blue tooth for remote handset interaction
Bone sound conduction
Embedded Operating System features
Text to Speech, voice recognition
Scanner capability
GPS – triangulation and indoor beacon positioning
Near Field Communications for environment controls
Remote services features
Emergency services
Digital libraries
Video Relay Services
Cloud services
Slide 11
Example: Camera + OCR + Text to Speech Example: Camera + OCR + Text to Speech
Slide 12
Example: GPS + Mapping + Text to Speech Example: GPS + Mapping + Text to Speech
Slide 13
The MMF/GARI Database: An Extensive Resource The MMF/GARI Database: An Extensive Resource
Slide 14
Despite their Availability, Solutions Are Not Promoted in a Majority of Countries Despite their Availability, Solutions Are Not Promoted in a Majority of Countries
70.1% have no policy or program to facilitate the use of telephony by persons with disabilities
69.6% do not have policies or programs in place for mobile accessibility
53.4% do not have accessible handsets available in the country
37% do not have a screen reader available in their national language, 81% do not have one for minority languages
Source: G3ict - DPI CRPD ICT Accessibility Progress Report 2012
Slide 15
M-Enabling: Promoting Mobile Solutions for Seniors and Persons with Disabilities
M-Enabling: Promoting Mobile Solutions for Seniors and Persons with Disabilities
Bringing together:
Organizations of seniors and persons with disabilities
Manufacturers
Application developers
Mobile service providers
Policy makers
Private sector
Special Educators, Rehabilitation professionals
Sharing technologies, processes, policies and business models
Slide 16
Mobile Accessibility Case Studies: International Examples of Mobile
Accessibility Programs
Japan, U.S., France
Mobile Accessibility Case Studies: International Examples of Mobile
Accessibility Programs
Japan, U.S., France
Slide 17
Example #1 : The Raku Raku Story 2002-2009 Example #1 : The Raku Raku Story 2002-2009
NTT DoCoMo Market Situation in 2002
Overall penetration of cell phones in Japan: 82.6%
NTT DoCoMo market share: 51%
Opportunity: rate of utilization decreased significantly with age (90%+ aged 20 to 50; less than 30% above 70)
Decision to tackle issue across organization, products and services
Adoption of Universal Design principles
Cell phone handsets, stores & services
Slide 18
18
Sales Status of the Raku-Raku Phone Series
RakuRaku phoneⅠ 1999.10
RakuRaku phoneⅡ 2001.9
RakuRaku phoneⅢ 2003.9
FOMA RakuRaku phoneⅡ 2005.8 FOMA
RakuRaku phone 2004.9
RakuRaku phone simple
2005.12
RakuRaku phoneⅡS
2002.9
FOMA RakuRaku phoneⅢ 2006.9
500
:3G(FOMA) :2G(mova)
RakuRaku phone basic
2007.4
99.9 00.9 01.9 02.9 03.9 04.9 05.9 06.9 07.9 08.9
RakuRaku phoneV 2008.8
RakuRaku phone Basic S 2008.5
RakuRaku phone ⅣS
2008.4
RakuRaku phoneⅣ 2007.8
RakuRaku phone
Premium 2008.4
RakuRaku phone BasicⅡ 2009.4
15M units sold As of June 2009
20M as of June 2013
Slide 19
Example #2: AT&T Case Study Example #2: AT&T Case Study
Universal Design
AAPAA: involving persons with disabilities in designing products and services
Dedicated marketing
Special rate plans
Customer service
160,000 employees trained on disability and accessibility issues
Slide 20
Example #3: Multi-stakeholder Accessibility Charter – France Example #3: Multi-stakeholder Accessibility Charter – France
Government, organizations of persons with disabilities, operators sign charter in 2005
Voluntary program with milestones and monitoring for implementing features with defined priorities:
1.Necessary features
2.Comfort features
3.Desirable new features and evolution
4.Marketing codification of accessibility features
Slide 21
Results by 2009:
Results by 2009: Each operator offers between 10 and
20 accessible handsets (Orange, SFR, Bouygues)
Implementation of customer service support centers for persons with disabilities by each operator
One operator (SFR) helps launch a service spin-off by an organization of persons with disabilities
Multimodal options for calls for speech impaired or deaf customers
Slide 22
Results by 2010: Results by 2010:
193 specialized point of sales for accessible solutions in operation across France
Personnel trained on disability and accessibility
Mobile news service launched in sign language
Launch of multiple mobile services for persons with disabilities: accessible city services, transportation mobile guide, accessible parking guide and accessible tourism web sites etc.)
Slide 23
Common Success Factors Among Countries Common Success Factors Among Countries
Universal Design Strategy for:
Handset design/procurement
Sales and marketing
Service Plans
Customer support
Participation of persons with disabilities
Industry and service providers
App development
Support services
Policy making
Slide 24
G3ict Promotion of Mobile Accessibility around the World G3ict Promotion of Mobile Accessibility around the World
Joint activities with ITU:
Toolkit for policy makers (2009 to date)
Mobile accessibility report (2011)
Mobile Accessibility Model policy (2013)
In cooperation with the FCC and ITU:
M-Enabling Summit and international conferences
In cooperation with Disabled People’s International:
CRPD ICT Accessibility Progress Report – more than 80 participating countries in 2013
Slide 25
Why M-Enabling in Australia? A Great Potential for Innovation Why M-Enabling in Australia? A Great Potential for Innovation
24 Million Mobile Subscribers
107 Subscribers for 100 inhabitants in 2013
Trend towards several connected devices among most active subscribers
Early adopter of new technologies
Strong advocacy and awareness of disability and accessibility issues
Active developer’s community
Policy makers and private sector involved
Slide 26
In Conclusion: A User ’s Perspective In Conclusion: A User ’s Perspective
“If anybody asks me what the Internet means to me, I will tell him without hesitation: To me (a quadriplegic) the Internet occupies the most important part in my life. It is my feet that can take me to any part of the world; it is my hands which help me to accomplish my work; it is my best friend – it gives my life meaning.”
Dr. Zhang Xu, Founder and Director of Bethesda Rehabilitation Ministry of Anshan, China
Slide 27
Thank You for Your Attention!
www.g3ict.org
www.e-acccessibilitytoolkit.org www.m-enabling.com
Chair