m commerce final12
TRANSCRIPT
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Group-2,
MBA-B,CUIM
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What is Commerce and M-
commerce?ycommerce means the whole system ofan
economy that constitutes an environment
for business
yMobile Commerce is about the purchaseand sale ofgoods and services through the
cellphone with the involvement ofafinancial institution.
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What Does an M-commerce
Includes..??y Travel and Ticketing
y Movie Ticketing
y Billpayments toutility and service companies
y Merchant & RetailTransactions
y MoneyTransfer
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Why m-commerce has more
growth opportunities than e-commerce..?yE-Commerce is limited to PCusers only
yMobile Commerce is open to almosteveryone with a cellphone and mobileconnection.
yMobile usage and ownershippenetration ismore than 4 to 5 times than a PC andgrowing at a veryfast rate.
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Applications of m-commerce..
y Vehiclesy T
ransmission ofnews,road condition etc
y Emergenciesy Early transmission ofpatient data to the hospital
yTravelling salesmeny Direct access to central customerfiles
y Consistent databases for all agents.
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Applications of m-commerce..y Web access
y outdoor internet access
y Intelligent travel guide with up-to-datelocation dependent information
y Mobile banking
y Billpayment services
y M-brokerage services
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How m-commerce is useful in rural
Indiay Currently there are more than 850 million mobile
subscribers in India
yMobile is being largelyused even in ruralIndia
y Its useful in helping the farmers get the informationthey need like government policies and providingbanking facilities etc
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Characteristics of m-commercecharacteristics value added attributes
M-commerce
Mobility
Reachability
Product & servicelocalization
Productpersonalization
convenience
Instant
connectivity
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Financial Inclusion
Availabilityofbanking services at an affordable costto disadvantaged and low-income groups
Focuseson the poorwho do not have formalfinancial institutional support and getting them outofthe clutches oflocal moneylenders.
Mobile Commerce services are evolving rapidly inIndia due to the coming togetherofmobile serviceproviders, banks and payment service providers tooffermore products and secure transactions throughmobile networks.
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UID(ADHAAR)-features It is a multipurposeunique identification cardproject launched byUDAI, a agencyof
government ofIndia. It was established in Feb. 2009.
It aims toprovide a unique number to allIndians and maintain all the basic information
in a database .It is a 12 digit number. It is the biggest project undertaken in the
history in terms ofcoverage.
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OBJE
CTIVES
y To form poverty elevation programs.
y To address the problem ofillegal migration toIndia.
y To monitor the terrorist threat in India.
y Tolink it with various identity databases like driverslicense,ration card, voterID,passports, bank accountsand PAN cards.
y To avoid corruption which exists in governmentoffices.
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Advantages
y It will help toovercome limitations in financialinclusion. TheAadhaar can helppoorresidents easily
establish their identity to banks.As a result, banks willbe able to scale up their branch-less bankingdeployments.
y It helps in eliminating corruption in government
offices
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Logo
y The logo is a sun in red and yellow, which has afingerprint traced across its centre.
y The logo clearly communicates the vision forAadhaar.It represents a new dawn ofequalopportunityfor anindividual.
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Future Aspectsy Infrastructure:The capabilities ofhandset easily support interesting
services and applications.
Entry-levelMobiles today have the same power as manyPCs had in the 1990s.
Also, High QOS (Quality-of-Service) data networks are inplace.
In rural area also,Almost everyone has access to data
services with even the most basic handsets & mobileservice plans.
contd.
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yDemographics and Evolving ConsumerMarket :
The Indian consumer market including a new young
working class with disposable income is growing veryfast.
People live fuller, mobile lifestyles these days, they valueconvenience and have a lot ofthings that they want to do.
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There is a huge opportunityfor brands, creative agencies,
technologyproviders,payment platforms and carriers tobuild the bridge to the future.
For the rural areas alsopeople will get maximumadvantages byM-commerce.
Conclusion:
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