luxury men's market - where should you be?

Quick Look!

Circulation 1,17,000Redership 3,00,000Facebook 33,458

Twitter 7,229Key Person Meher Bajwa Add Rates 3,00,000

Pros: Good segmentation of audience. Long form content gives an opportunity for stronger story telling.

Cons: Most articles are syndicated from Maxim international

Circulation 30,000Redership 187,500Facebook 525,529

Twitter 1,53,000Key Person Che KurrienAdd Rates 5,80,000

Pros: Good online and offline integration. Most advertisers are luxury item sellers. Very few long form articles.

Cons: Catering to men between the age of 25 - 45. January issue didn’t have a single article on Indian wear.

Circulation 83,000Redership 2,49,000Facebook 245,499

Twitter 6,437Key Person Sangeeta .WAdd Rates 2,00,000


Twitter 315Key Person Philip MathewAdd Rates 2,00,000

Pros: This is more of a lifestyle magazine that covers fashion in general however it’s not limited to fashion for men. Some of the top competitor brands have been covered. Most of the advertisers are that of luxury jewellery brands.

Cons: Gravitating towards woman however massive scope for branding through PR

Pros: Calls themselves the “Luxury magazine for discerning male” which is in line with our products. RR has received coverage under an article named “polo panache”. Number of advertisements are relatively lower.

Cons: Quality of articles neither focus on men nor on fashion


Twitter 153,000Key PersonAdd Rates 360,000


Twitter 966Key PersonAdd Rates 225,000

*Didn’t have access to the hard copy of the magazine hence opinion on quality of content, advertising is based on their digital edition

Pros: Nothing worth talking about. Cons: Magazine is not easily available. More content for woman in spite of being labeled as a man’s magazine

*Didn’t have access to the hard copy of the magazine hence opinion on quality of content, advertising is based on their digital edition*

Pros: Well structured content on the online edition. Average traction on social media

Cons: Magazine is not easily available.


Twitter 40,325Key Person Preetika SahayAdd Rates 4,20,000

Circulation 60,000Redership 275,000Facebook 1,090,064

Twitter 374,000Key Person Priya TannaAdd Rates 4,70,000

Pros: Audience is women but a mature segment. Brands and advertising is for ultra luxury products. Decent traction on the social pages

Cons: Since it is a women centric magazine it may be harder to get coverage through public relations outreach

Pros: Excellent connect between he offline/online properties. Vogue tries to incorporate some interesting ideas in their content - e.g. Vogue Empower. They also have a strong coverage on NDTV Good times

Cons: Advertisement heavy with very little scope of content.


Twitter 163,000Key Person Aiswarya SAdd Rates 230,000

Circulation 187,500Redership 562,500Facebook 1,642,814

Twitter 454,000Key Person Tanya Chaitanya

Add Rates 400,000

Pros: Women centric fashion magazine with heavy focus on western wear. Although, plethora of Indian designers specialising in Indian wear have bought advertising space. There is a scope to showcase male designers in their articles.

Cons: Since it is a women centric magazine it may be harder to get coverage through public relations outreach

Pros: Younger women readership. Content is a mix of Indian and western wear, lifestyle, home and food. Advertisers are consumer brands

Cons: No clear segmentation based on content

Circulation 45,000Redership -Facebook 15,182

Twitter 3,555Key Person Asmita Aggarwal

Add Rates 200,000

Pros: Quality of content is extremely good. Lifestyle magazine which is catering to both men and women in the luxury segment although they position themselves as a woman’s style guide

Cons: Yet to attain popularity

Building a Brand what we need to do?

“Unlike mass brands, luxury brands should not strive to please everyone, but those customers whose beliefs

align with their own.” - The Guardian

What is LUXURY?

“The ultimate luxury is to be able to live beyond death, and that by collecting items that elevate our status in society it

helps us to unconsciously create a legacy.” - Forbes

“In the case of a Veblen good it is because people think more expensive goods are better quality, and so people

buy more. Studies suggest people do get more satisfaction from receiving expensive goods. It is possible that designer clothes or luxury cars may sometimes

meet the criteria of veblen goods. This is often termed the snob effect – people equate price to quantity.” -

Economic Help

“When presenting and pricing luxury items, entrepreneurs must always add to their products’ perceived value and eliminate any suggestion of

commoditisation.” - The Entrepreneur

What’s wrong with RR?

Not Verified

Illegible Content Quality engaging content absent

Random Hashtags Celebrity Endorsement Absent

No Twitter presence

How to make it right?

1. Get some celebrity love!

2. Grab some flaunting rights

How to make it right? 3. Roll out the videos

4. Get on Twitter & get verified

How to make it right?

5. Sweeten the deal ! 6. Share your shows

How to make it right? 7. Get quoted in media

8. Advertise for maximum bang

THANK YOU!