Internet of Things

Has Become The Internet of Our Lives

Lung Huang

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Like Sands through the Hourglass…..

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Lung Huang84.51°

Head of Strategic Partnerships@Lung_Huangwww.linkedin.com/in/lunghuang

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84.51°

VP of Global Partnerships@Lung_Huangwww.linkedin.com/in/lunghuangStreet AddressFacebookInstagramMobile NumberSnapchat

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Actual Shopping* has not Changed

*Bold Statement

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Shopping is still purchasing goods from the store. But what it

means to “GO” shopping has changed

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In Store Pickup at Store Delivery Location

The Connected Consumer can now buy

Smartphone Tablet Subscription On Demand

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What’s At Stake Here

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Top 5 Global Retailers = $1.3 Trillion

Walmart Tesco Costco Kroger Schwarz Gruppe

Carrefour Metro AG Aldi GmbH

Home Depot

Target0

100

200

300

400

500

Sales (Billions)

Source: National Retail Federation, Company Statements based in 2014 YTD Values

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What is at stake here for US Retailers?

Walm

art

Kroge

r

Costc

o

Home

Depot

Walg

reen

s

Targe

tCVS

Lowe's

Amaz

on.c

om

Safew

ay0

50

100

150

200

250

300

350

400

Sales (Billions)

Source: National Retail Federation

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Ecommerce has room to grow

In Store Purchase Ecommerce0

100

200

300

400

500

600

700

Estimated Total Sales in Grocery 2014

$ Billions

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But why hasn’t ecommerce

taken off?

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Delivery and Mobile Ordering is GREAT!, but the logistics is hard.

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America is big and it is expensive to ship

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What Has Internet of Things Empowered

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Internet has created new opportunities

1. Location Based Tools2. Sensors3. Dynamic Electronic Pricing4. In Store Pick up5. In Store Offers – E-coupons

6. Ingredient Comparisons7. Price Comparisons8. Price Rewards9. Specific Aisle Offers10. New Payment Options

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But you must make the customer’s lives easier

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Key Metrics Tested by this technology

o Visitors

o Storefront Conversions

o Duration

o Engagement

o Repeat Visitors

Forgetting about the customer with hurt more than SalesJust ask a company that tracked their Wi-Fi without customer’s knowledge

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Floating line of TrustPrivacy, Transparency and Trust are at stake.

Tracking in Store by movement or facial recognition

Tracking Online and browsing anonymously

Tracking in store by your devices without approval

Tracking based on home location anonymously

Tracking on past purchases online anonymously

Offers based on Location

Data Breach of your credit card information

AcceptedNOT Accepted

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Your Most Loyal Shopper is Your Best Shopper

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Customer Behavior Will Trump All

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Next 12 Months will be interesting.

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Internet of Things Shopping Trends

“To Go” Shopping with the Internet for Customers

o Convenience

o Mobile

o Faster

o Experience

o No Store

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THANK YOU!