lundquist csr online awards 2010 - global seminar - 5th presentation: unicredit
DESCRIPTION
The Lundquist Global Seminar on CSR Communications was held on 21st October to discuss the benefits and challenges of communicating corporate social responsibility (CSR) and sustainability on the web. Credit Suisse, Eni, Fiat, Hera, Hewlett-Packard, Nestlé and UBS were awarded for excellence in online CSR communications.TRANSCRIPT
Embedding sustainability into overall Group communications
UniCredit Corporate Sustainability
Lundquist 2 nd Global Seminar Online CSR Communication – Milan, 21 October 2010
UNICREDIT ONLINE AND OFFLINE COMMUNICATIONS ON SUST AINABILITY THEMES
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UNICREDIT GROUP – AT A GLANCE
1. Data as at June 30, 2010. FTE “Full time equivalent”= number of employees counted for the rate of presence.Figures include all employees of subsidiaries consolidated proportionally, such as Koç Financial Service Group employees.
2. Data as at June 30, 2010. These figures include all branches of subsidiaries consolidated proportionately, such as KoçFinancial Services branches.
3. Data as at June 30, 2010.
�Employees: about 162, 000 1
�Branches: 9,578 2
�Banking operations in 22 countries
� International network spanning : ~ 50 countries
�Global player in asset management: € 185,5 bn in managed assets 3
�Market leader in Central and Eastern Europe leveraging on the region’s structural strengths
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SUSTAINABILITY IS “ABOUT US” …
� Sustainability is clearly part of our mission, thus it is at the core of our online communication strategy
STARTING FROM THE “ABOUT US”, SUSTAINABILITY MESSAG ES ARE SPREAD ACROSS CORPORATE WEBSITE’S SECTIONS
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… AND WE STRIVE TO COMMUNICATE IT TO ALL OUR STAKEHO LDERS
� Group values are illustrated on line by stakeholders as identified/defined by the mission
OUR ONLINE COMMUNICATION TARGETS ALL OF OUR MAIN ST AKEHOLDERS AND SUSTAINABILITY MESSAGES ARE CONVEYED TO ALL OF THEM , NOT ONLY TO AN AUDIENCE OF SPECIALISTS
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COMMUNICATING SUSTAINABILITY OF OUR BUSINESS PRACTI CES ACROSS MULTIPLE ONLINE PLATFORMS
� Customers and their representatives (e.g. Business Associations, Consumer Associations) can find interesting online information on how we practice sustainability in our daily relationship with them in:
� Institutional website: “Business” section
�Commercial banks websites (e.g. UniCredit Banca)
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LEVERAGING ON THE “CAREER” SECTION VISIBILITY TO DEL IVER EFFECTIVE ONLINE COMMUNICATION ABOUT EMPLOYEE SUSTAINABILITY 1/2
� We are developing the most clicked section of our section, “Careers”, to incorporate most of the sustainability contents relevant to our present and future colleagues
“CAREERS” SECTION: HOMEUCG WEBSITE’S MOST CLICKED SECTIONS
Number of clicks (reporting date: 1 Nov. 2009 - 30 Apr. 2010)
Culture
Events
Research
Sustainability
Info
Business
Search result
Press and media
Press releases
Governance
About us
Investors
Home
Our Careers
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� The section “Careers” is already structured by hyperlinks to the sustainability section� Going forward we will move most of the employee sustainability contents directly to the Careers section
DATA ON EMPLOYEES WORK-LIFE BALANCE
TRAINING (with direct link to UniManagement* site) COMPENSATION & BENEFITS
LEVERAGING ON THE “CAREER” SECTION VISIBILITY TO DEL IVER EFFECTIVE ONLINE COMMUNICATION ABOUT EMPLOYEE SUSTAINABILITY 2/2
* UniMenagement is the managerial training center of UniCredit
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OUR COMMITMENT TO COMMUNITY IN THE INSTITUTIONAL WEBSITE AND OTHER DEDICATED SITES
� Our commitment to communities is testified online through the development of a number of dedicated tools and contents
UNICREDIT’S CULTURAL HERITAGE
IL MIO DONO – NETWORK FOR NON PROFIT
UNICREDIT & UNIVERSITIES FOUNDATION
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SUSTAINABILITY SECTION AS KEY REFERENCE POINT FOR SPECIALISTS AND FOR THOSE WHO LOOK FOR MORE DETAILS 1/2
� In this section we provide information about specific contents, like the sustainability model in UniCredit and the main events in our sustainability history
SUSTAINABILITY SECTION: SNAPSHOTS OF ITS KEY CONTEN TS AND FEATURES
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� The sustainability section is utilized to communicate in-depth topics and their KPIs (e.g. Environment)
SUSTAINABILITY SECTION AS KEY REFERENCE POINT FOR SPECIALISTS AND FOR THOSE WHO LOOK FOR MORE DETAILS 2/2
SUSTAINABILITY SECTION: SNAPSHOTS OF ITS KEY CONTEN TS AND FEATURES
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AN INTERACTIVE TOOL FOR GRAPHIC SURFING TO FACILITA TE THE READING OF OUR SUSTAINABILITY REPORT 1/4
�To make the Sustainability Report more user-friendly and easy to navigate, we developed also an html version
Sustainability index
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�How can you know our positioning about a specific area, e.g. community?
AN INTERACTIVE TOOL FOR GRAPHIC SURFING TO FACILITA TE THE READING OF OUR SUSTAINABILITY REPORT 2/4
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�How can you know our 2009 initiatives?
AN INTERACTIVE TOOL FOR GRAPHIC SURFING TO FACILITA TE THE READING OF OUR SUSTAINABILITY REPORT 3/4
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�How can you know our 2009 performance?
AN INTERACTIVE TOOL FOR GRAPHIC SURFING TO FACILITA TE THE READING OF OUR SUSTAINABILITY REPORT 4/4
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AN OFFLINE SUSTAINABILITY COMMUNICATION ACCESSIBLE TO ALL THE STAKEHOLDERS
� We want to make the contents of our Sustainability Report accessible to all our stakeholders, from the ESG analysts, institutional shareholders and NGOs to retail customers
� We developed some tools to convey our sustainability communication to the most wide range of stakeholders in a plain language, using smart and appealing charts and draws and gadgets
• Sustainability Reportintegral version
• Summary of Sustainability Report
• Cards with focused messages
� Poster
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A WAY TO COMMUNICATE SUSTAINABILITY IN THE BRANCHES: CARDS WITH FOCUSED MESSAGES 1/3
� The cards “talk” directly to our customers, giving some messages concerning the sustainability’s themes (Environment, customer satisfaction, diversity, financial education and Territorial Committees) describing in details some related initiatives about our communities, employees, customers, environment
� The cards are part of communication kit, distributed to a list of Italian branches
ENVIRONMENT
Front Back
CUSTOMER SATISFACTION
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A WAY TO COMMUNICATE SUSTAINABILITY IN THE BRANCHES: CARDS WITH FOCUSED MESSAGES 2/3
� The cards “talk” directly to our customers, giving some messages concerning the sustainability’s themes (Environment, diversity, customer satisfaction, financial education and Territorial Committees) describing in details some related initiatives about our communities, employees, customers, environment
� The cards are part of communication kit, distributed to a list of Italian branches
Front Back
CUSTOMER SATISFACTION
DIVERSITY
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A WAY TO COMMUNICATE SUSTAINABILITY IN THE BRANCHES: CARDS WITH FOCUSED MESSAGES 3/3
� The cards “talk” directly to our customers, giving some messages concerning the sustainability’s themes (Environment, diversity, customer satisfaction, financial education and Territorial Committees) describing in details some related initiatives about our communities, employees, customers, environment
� The cards are part of communication kit, distributed to a list of Italian branches
TERRITORIAL COMMITTEES
FINANCIAL EDUCATION
Front Back