lundquist csr online awards 2010 - global seminar - 3rd presentation: nestlé
TRANSCRIPT
Communicating Creating Shared Value
Global Seminar
Lundquist Online CSR
Communications
21 October 2010
John BeeCommunications Manager Public Affairs Nestlé S.A
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Contents
• Creating Shared Value - a definition
• 2009 Performance highlights
• Communications history
• Recent developments
• Global yardsticks
• Reaction to date
• Questions
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Creating Shared Value: refined definition
“In Creating Shared Value, a company consciously identifies areas of focus, where: a) shareholders’ interest and society’s interest strongly intersect; and b) where value creation can be optimized for both.
“At Nestlé, we have analyzed our value chain and determined that the areas of greatest potential for joint value optimization with society are Water, Rural Development, and Nutrition."
"Development which meets the needs of the present without compromising the ability of future generations to meet their own needs"
REDUCING OUR ENVIRONMENTAL FOOTPRINT AND REDUCING OPERATIONAL COSTS
HELPING FARMERS IMPROVE EARNINGS AND ASSURING OUR SUPPLY OF QUALITY RAW MATERIALS
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2009 Performance Highlights
IMPROVING WORKERS’ EARNING CAPACITY AND CREATING A SKILLED WORKFORCE
IMPROVED NUTRITION FOR THE CONSUMER AND INCREASING SALES/PROFITABILITY FOR NESTLÉ
2004: The NestléCommitment to Africa
2005: The Nestlé Concept of CSR as implemented in Latin America
2006: The Nestlé Water Management Report
2007: The Nestlé Creating Shared Value Report
Reporting on Creating Shared Value 2004-2008
2008: The Nestlé CSV and Nutrition Report
2009: The Nestlé Creating Shared Value report
2010:Nestlé
Report on Rural
Development
CSV communications history
• Pre-2004: mailed reports to shareholders, opinion former database• 2005: first engagements in external congresses (eg BBC 2015)• 2006: first public report launch, New York, first use of online video• 2007: systematic engagement in water debate, ongoing video use. First
stakeholder engagement events• 2008: first full CSV report public launch; dedicated CSV area on
nestle.com; multiple video and photographic case studies• 2009: full launch of CSV concept at UN (New York). CSV Advisory Board
convened. Launch of www.creatingsharedvalue.org as vehicle for dialogue.
• 2010 Reporting fully online and GRI aligned. London CSV Forum attracts 4000 online visitors
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Nestlé Creating Shared Value Advisory Board
• Michael Porter, Harvard Business School• Jeffrey Sachs, Columbia Earth Institute• John Elkington, Founder, SustainAbility• Nancy Birdsall, Exec. Director, Global
Development Institute• Ajay Vashee, President, World Farmers’
Federation• Joachim von Braun, Chairman, IFPRI• Venkatesh Mannar, Founder and President.
Micronutrient Initiative• Kraisid Tontrisirin, Former Director of Nutrition,
FAO• Robert Black, Professor in International Health,
Johns Hopkins Bloomberg School of Public Health. • Irv Rosenberg, Professor of Nutrition, Tufts
University• Robert Thompson, former Director of Agriculture,
World Bank• Ismael Serageldin, Biblioteca Alexandrina• Ruth O’niango, Founder and Director at Rural
Outreach Programme
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CSV Global Forum 2010- May 27, London
May 26 Dinner with 52 leading UK opinion formers
May 27 Forum: 4 panels - Creating Shared Value, Rural Development, Nutrition and Development, Water
– 250+ guests total including participants in Healthy Kids day– Voting on questions asked at each session: poll of KOLs– Live global webcast over www.creatingsharedvalue.org/ www.nestle.com/csv– Announcement of Creating Shared Value Prize winner
May 28 CSV Advisory Board meeting
Creating Shared Value fora in Nestlé markets
Rio de Janeiro, Brazil23 November 2009
Mexico City, Mexico12 October 2009
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Nestlé Creating Shared Value Prize
– 540 Applicants
– Screening Committees (Nutrition, Water, Rural Development)
– Winner chosen by CSV Advisory Board:
– International Development Enterprises (IDE) Cambodia
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UN Global Compact and Millennium Development Goals 2009 UNGC Progress:Human Rights • Danish Institute of Human Rights analysis• Cocoa Plan: focus on Child Labour• Member, UNGC Human Rights Working Group
Labour • New HQ employee relations Centre of Expertise• Gender balance• Member, UNGC Labour Rights Working Group
Environment • Nespresso Ecolaboration programme• Co-led McKinsey Water Resources Review• IWMI study on water in supply chain, Punjab• Updated Policy on Environmental Sustainability
Participation in the Carbon Disclosure Project
Anti-corruption • CARE programme extended to include business integrity
2009 MDG Progress:Poverty and hunger• CSV in the dairy sector, Pakistan• Cocoa Plan income generation for farmers• Popularly Positioned Products: income generation
Education• Zakoura Foundation in Morocco• Nestlé Healthy Kids Global Programme
Gender equality• Gender Balance Workshops• Village Women’s Dairy Development Programme
Child Mortality/Maternal Health• Micronutrient Fortified Affordable products
HIV/AIDS, malaria and other diseases• Focus in Sustainable Tree Crops Programme• Employee programmes in e.g. South Africa
Environment• Nespresso Ecoloboration• Renewable Energy• Plastic bottle recycling promotion • Packaging optimisation
Global partnerships• CSV Advisory Board, IFRC, ICI, UNGC/CEO Water Mandate, Fairtrade,
Rainforest Alliance, Utz, RSPO
Nestlé’s Performance in Fulfilling Responsibilities to SocietyNet Ratings,* by Country, 2009
*"Among the very best" and "Above average" minus "Below average" and "Among the very worst”
Nestlé’s Competitive Performance in Fulfilling Responsibilities to Society Competitive Net Ratings,* by Country, 2009
* “Competitive net rating” scores were calculated by subtracting the average net performance rating of six companies from Nestlé’s net performance rating (above average minus below average)