luggage market in india 2010 sample 100930073318 phpapp01

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Luggage Market – IndiaSeptember 2010



2LUGGAGE MARKET IN INDIA 2010.PPT

S A M P L E

Executive Summary

Market

The luggage market in India is presently valued at INR XX bn and is expected to attain a marketsize of approximately INR YY bn by 2012

The luggage market in India is segmented as Segment 1 and Segment 2

The Indian luggage market is dominated by the unorganized sector with a b% market share of the

total market

Drivers &

Challenges

Trends

Competition

Drivers

– Increase in disposable income

– Increase in traveling boosting the market

–Expansion in retailing and specialty

stores

–Luggage as a lifestyle product

Challenges

–Stiff competition from unorganized

sector

– Increasing costs of raw material

Shift in preference to soft luggage

Luggage manufacturers adding new product categories

Assistance provided by manufacturers to franchisee

The market consists of a few major players facing strong competition from the unorganized sector

Company 1 is the dominant players in the market while the premium segment is domination by

Company 2

Foreign players are entering the market and are choosing the franchisee model as the preferredentry route




•Market Overview

•Drivers & Challenges

•Trends

•Competition




S A M P L E

Luggage market in India has been developing gradually and

has strong growth prospects

• The Indian luggage market is estimated to grow at

a% CAGR to INR X bn by 2012

• Franchisee model for business is developing as the

major tool for penetration and revenue generation in

this market

• Companies are targeting the mid segment by offering

value for money products and high end segment by

tying up with global brands

• Increase in fashion quotient of Indian consumers and

rise in western influence is driving the market• Large pool of consumers is attracting foreign players

• This market is highly fragmented and is dominated by

L

Imports from Country 1 and stiff competition from the D is

the major threat to the players in Indian market• Company 1, Company 2, Company 3 and Company 4

are the major players in the Indian market

• Luggage retailing is also catching up with the leading

players such as Company 5 and Company 6

Overview – Luggage Market Market Size and Growth

Source:

0

20

40

60

INR bn

a%

2012e

X

2011e

W

2010e

V

2009

U

Note: Figures are for the respective calendar years

Market Segmentation

Products < INR XX

Growth: b% (2009-10)

Products > INR YY

Growth: c% 2009-10)

Type

Type 1

Type 2

Price Segment 1 Segment 2

Growing faster

driven by sales of

Product 1 and

Product 2




Drivers & Challenges – Summary

Luggage as a lifestyle product

Expansion in retailing and specialty

stores

Increase in traveling boosting themarket

Increase in disposable income

Drivers

Increasing costs of raw material

Stiff competition from unorganized

sector

Challenges


http://slidepdf.com/reader/full/luggage-market-in-india-2010-sample-100930073318-phpapp01 6/96LUGGAGE MARKET IN INDIA 2010.PPT

Trends – Summary

KeyTrends

Shift in preference to soft

luggage

Assistance provided by

manufacturers to franchisee

Luggage manufacturers

adding new productcategories



S A M

P L E

Market consists of a few major players facing strong

competition from the unorganized market

• Market is competitive with strong competition from

the R

• Organized luggage market is gradually becoming

extremely competitive in the type 2 due to changingconsumer preferences

• Foreign players have been gradually entering the

market focusing primarily on the type 2

• International players have been tying up with

domestic or regional players and is viewed as thepreferred sales route

• Organized market is dominated by Company

followed by Company 2 and Company 3

• Indian luggage market also constitutes of leading

luggage retailers such as Company 4 and Company 5

• Other foreign brands expanding their presence

include Company 6 and Company 7

Overview Market Share (2009-10)

60%

Source:

Premium Luggage Market Share (2009-10)

Others

20%

Company 225%

Company 155%

Others

20%

Company 2

80%



S A M P L E

Major Domestic Players (4/5)

• The company is engaged in the manufacturing of M luggage and outsourcing of D luggage

• It has its manufacturing unit at City 1, State 1

Has an installed capacity to manufacture over P pieces of M luggage/month

• Company A operates its business through q branch offices across India• It is known for its innovation through its first fibre Product 1 and Product 2, C locking system, O luggage and K wheeling

system

• Company A possess a strong distribution network including X retailers, Y exclusive brand outlets and franchisees

Expansion Plans:

• It plans to expand its strong distribution network by opening Z more exclusive stores by 20--• The establishment had a turnover of INR G bn in FY 20-- - -- and is targeting INR N bn in FY 20-- - --

Headquarters Mumbai

Founded 19--

ProductsProduct A, Product B, Product C and

Product D

Key People Person 1 – Chairman & MD

Company Snapshot: Company A

Business Highlights

Corporate Information Brands and Products

Source:

P6, P7, P8 and P9Brand 3

P4 and P5Brand 2

P1, P2 and P3Brand 1

ProductBrand/Collection



Thank you for the attention

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