indian luggage industry
DESCRIPTION
Current Growth: 10-15% CAGR per annumExpected to reach over INR 100 billion approx. by 2015DriversIncreasing disposable income of consumersEnhanced visibility of productsLifestyle productOrganized sector:45%; Unorganized sector: 55%Changing TrendsThe franchisee modelHigh end segment: tying up with global brands Mid segment: value for money productsLarge pool of consumers attracting Foreign players The preference of consumers is now shifting to soft luggageTRANSCRIPT
Strategic ManagementSubmitted by:Aditya Khare Aditya Thakare Cheena PasrijaJoydeepta BiswasIndian Luggage IndustryContents Overview Industry Analysis PEST Porters Analysis VIP Company Analysis VIP SWOT Analysis VIP Competitor Analysis Issues e!ommendations and Impli!ations Current rowth! "#$"%& CA' per annum ()pectedtoreacho*erI+'"##,i--ion appro). ,y /#"% "rivers Increasing disposa,-e income o0 consumers (nhanced *isi,i-ity o0 products Li0esty-e product 1rgani2edsector!3%&45norgani2edsector! %%&C#an$in$ Trends The 0ranchisee mode- 6ighendsegment!tyingupwithg-o,a- ,rands Mid segment! *a-ue 0or money products %ar$epoolo&!onsumersattra!tin$ 7oreign p-ayers The pre0erence o0 consumers is now shi0ting to so0t -uggage Overview/##8 /#"# /#"%9"3.//8.#%3.:"#.;/#.