ltg superb b8 eng video 3

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4 Product information I 1.6 TDI/88 kW 1.6 TDI/88 kW (A) Weights [kg] Kerb weight - incl. driver** 1,465 1,480 Payload - incl. driver** 620 Total weight 2,010 2,025 Max. roof load 100 Max. trailer load w/o brakes 730 740 Max. trailer load with brakes - 12% 1,500 Max. trailer load with brakes - 8% 1,800 Max. nose weight 90 Liquids [1] Tank capacity 66 Performance/consumption Maximum speed [km/h] 206**** 206***** Acceleration 0-100 km/h [s] 10.9 11.0 Fuel consumption (1999/100/EC) Consumption - urban [1/100 km] Consumption - extra-urban [1/100 km] Consumption - combined [1/100km] 3.9 3.8 CO, emissions [g/km] 103 100 Turning circle diameter [m] 11.1 ** Figures apply to basic version, weight of driver 75kg, **** On the 6 th gear, ***** ON 7 th gear 218

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Skoda Superbe Manual

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Page 1: LTG Superb B8 ENG Video 3

4 Product information

I 1.6 TDI/88 kW 1.6 TDI/88 kW (A)

Weights [kg]

Kerb weight - incl. driver** 1,465 1,480

Payload - incl. driver** 620

Total weight 2,010 2,025

Max. roof load 100

Max. trailer load w/o brakes 730 740

Max. trailer load with brakes - 12% 1,500

Max. trailer load with brakes - 8% 1,800

Max. nose weight 90

Liquids [1]

Tank capacity 66

Performance/consumption

Maximum speed [km/h] 206**** 206*****

Acceleration 0-100 km/h [s] 10.9 11.0

Fuel consumption (1999/100/EC)

Consumption - urban [1/100 km]

Consumption - extra-urban [1/100 km]

Consumption - combined [1/100km] 3.9 3.8

CO, emissions [g/km] 103 100

Turning circle diameter [m] 11.1

** Figures apply to basic version, weight of driver 75kg, **** On the 6th gear, ***** ON 7th gear 218

Page 2: LTG Superb B8 ENG Video 3

2.0 TDI/110 kW 2.0 TDI/110 kW (A)

Engine

Engine type turbocharged diesel engine, turbocharger with self-aligning blades, in-line, liquid cooling system, high-pressure direct injection system, DOHC, transverse in front

Cylinders 4

Displacement [cm3] 1,968

Bore x Stroke [mm x mm] 81.0 x 95.5

Max. engine performance/revs [kW at rpm] 110/3,500-4,000

Max. torque/revs [Nm at rpm] 340/1,750-3,000

Compression ratio 16.2 :1

Emission limit EU 6

Fuel injection system electronically controlled high-pressure direct injection - common-rail

system

Lubrication force-feed lubrication with through-flow oil filter

Fuel quality diesel

Transmission

Wheel drive front wheel drive

hydraulic single dry clutch disc two coaxial wet multiple-disc

Clutch with membrane spring, asbestos clutch, electro-hydraulically

free operated

Transmission manual 6-speed fully synchronised automatic 6-speed, DSG, with

Tiptronic manual gear changing

Transmission ratio 1-3.769 11-1.958 lll-l.257

IV-0.870 V-0.857 VI-0.717 Z-4.549

1-3.462 11-1.905 lll-l.125 IV-0.756V-0.763 VI-0.622

Z-3.989

Axle ratio 3.684/2.917 4.375/3.333

Chassis

Front axle MacPherson suspension with lower triangular links and torsion stabiliser

Rear axle multi-element axle, with one longitudinal and three transverse links, with

torsion stabiliser

Springs telescopic shock absorbers with coil springs, in the rear outside the springs

Braking system hydraulic dual-diagonal circuit braking system vacuum assisted with Dual

Rate system

Brake - front disc brakes with inner cooling, with single/piston floating caliper

Brake - rear disc brakes

Parking brake electromechanical

Steering system direct rack and pinion steering with electro-mechanical power steering

Wheels 6.5J x 16"

Tyres 215/60 R16

4 Product information

2.0 TDI/110 kW 2.0 TDI/TIO kW (A)

Page 3: LTG Superb B8 ENG Video 3

Body

Body 5 door, two compartment, 5 seater

Drag coefficient cw 0.276

Outside dimensions

Length [mm] 4,861

Width [mm] 1,864

Height (at kerb weight) [mm] 1,468

Wheel base [mm] 2,841

Clearance (at kerb weight) [mm] 149

Height of the loading sill (at kerb weight) [mm] 711

Track front [mm] 1,584

Track rear [mm] 1,572

Inside dimensions

Width of front seats [mm] 1,507

Width of rear seats [mm] 1,520

Headroom in front seats [mm] 991

Headroom in rear seats [mm] 980

Storage capacity [1] 625

Storage capacity with rear seatback folded down [1]

1,760

Weights [kg]

Kerb weight - incl. driver** 1,485 1,500

Payload - incl. driver** 620

Total weight 2,030 2,045

Max. roof load 100

Max. trailer load w/o brakes 740 750

Max. trailer load with brakes - 12% 2,000

Max. trailer load with brakes - 8% 2,000

Max. nose weight 90

Liquids

Tank capacity [1] 66

220

2.0 TDI/110 kW 2.0 TDI/110 kW (A)

Performance/consumption

Page 4: LTG Superb B8 ENG Video 3

Maximum speed [km/h] 220**** 218****

Acceleration 0-100 km/h [s] 8.8 8.9

Fuel consumption (1999/100/EC)

Consumption - urban [1/100km] 4.7 5.2

Consumption - extra-urban [1/100 km] 3.6 4.0

Consumption - combined [1/100km] 4.0 4.4

CCX emissions [g/km] 105 115

Turning circle diameter [m] 11.1

** Figures apply to basic version, weight of driver 75 kg, **** On the 5th gear. 221

Page 5: LTG Superb B8 ENG Video 3

4 Product information

1 2.0 TDI/110 kW 4*4 2.0 TDI/140 kW |

Engine

Engine type turbocharged diesel engine, turbocharger with self-aligning blades, in-line,

liquid cooling system, high-pressure direct injection system, DOHC, transverse in front

Cylinders 4

Displacement [cm3] 1,968

Bore x Stroke [mm x mm] 81.0 x 95.5

Max. engine performance/revs [kW at rpm] 110/3,500-4,000 140/3,500-4,000

Max. torque/revs [Nm at rpm] 340/1,750-3,000 400/1,750-3,250

Compression ratio 16.2 : 1 15.8: 1

Emission limit EU 6

Fuel injection system electronically controlled high-pressure direct injection - common-rail

system

Lubrication force-feed lubrication with through-flow oil filter

Fuel quality diesel

Transmission

Wheel drive all wheel drive front wheel drive

Clutch hydraulic single dry clutch disc with membrane spring, asbestos

free

Transmission manual 6-speed fully synchronised

Transmission ratio 1-3.769 11-1.958 lll-l.257 IV-0.870

V-0.857 VI-0.717 Z-4.549 1-3.769 11-2.087 lll-l.324 IV-0.919

V-0.902 VI-0.757 Z-4.549

Axle ratio 3.944/3.087 3.684/2.800

Chassis

Front axle MacPherson suspension with lower triangular links and torsion stabiliser

Rear axle multi-element axle, with one longitudinal and three transverse links, with

torsion stabiliser

Springs telescopic shock absorbers with coil springs, in the rear outside the

springs

Braking system hydraulic dual-diagonal circuit braking system vacuum assisted with Dual

Rate system

Brake - front disc brakes with inner cooling, with single/piston floating caliper

Brake - rear disc brakes disc brakes

Parking brake electromechanical

Steering system direct rack and pinion steering with electro-mechanical power steering

Wheels 6.5J x 16"

Tyres 215/60 R16

222

Page 6: LTG Superb B8 ENG Video 3

2.0 TDI/T10 kW 4 x 4 2.0 TDI/140 kW

Body

Body 5 door, two compartment, 5 seater

Drag coefficient cw 0.283 0.295

Outside dimensions

Length [mm] 4,861

Width [mm] 1,864

Height (at kerb weight) [mm] 1,468

Wheel base [mm] 2,841

Clearance (at kerb weight) [mm] 148 149

Height of the loading sill (at kerb weight) [mm] 711

Track front [mm] 1,584

Track rear [mm] 1,572

Inside dimensions

Width of front seats [mm] 1,507

Width of rear seats [mm] 1,520

Headroom in front seats [mm] 991

Headroom in rear seats [mm] 980

Storage capacity [1] 625

Storage capacity with rear seatback folded down [1] 1,760

Weights

Kerb weight - incl. driver** [kg] 1,605 1,505

Payload - incl. driver** [kg] 705 620

Total weight [kg] 2,235 2,050

Max. roof load [kg] 100

Max. trailer load w/o brakes [kg] 750

Max. trailer load with brakes - 12% [kg] 2,200 2,000

Max. trailer load with brakes - 8% [kg] 2,200 2,000

Max. nose weight [kg] 90

Liquids

Tank capacity [1] 66

223

Page 7: LTG Superb B8 ENG Video 3

4 Product information

2.0 TDI/110 kW 4 x 4 2.0 TDI/140 kW

Performance/consumption

Maximum speed [km/h] 217**** 237****

Acceleration 0-100 km/h [s] 9.1 8.0

Fuel consumption (1999/100/EC)

Consumption - urban [1/100 km]

Consumption - extra-urban [1/100 km]

Consumption - combined [1/100km] 4.4 4.0

CCX emissions [g/km] 116 106

Turning circle diameter [m] 11.1

** Figures apply to basic version, weight of driver 75kg, **** On the 6th gear. 224

2.0 TDI/140 kW (A) 2.0 TDI/140 kW (A) 4*4

Engine

Page 8: LTG Superb B8 ENG Video 3

turbocharged diesel engine, turbocharger with self-aligning blades,

Engine type in-line, liquid cooling system, high-pressure direct injection system,

DOHC, transverse in front

Cylinders [cm3] 4

Displacement [cm3] 1,968

Bore x Stroke [mm x mm] 81.0 x 95.5

Max. engine performance/revs [kW at rpm] 140/3,500-4,000

Max. torque/revs [Nm at rpm] 400/1,750-3,250

Compression ratio 15.8 :1

Emission limit EU 6

Fuel injection system electronically controlled high-pressure direct injection - common-rail

system

Lubrication force-feed lubrication with through-flow oil filter

Fuel quality diesel

Transmission

Wheel drive front wheel drive all wheel drive

Clutch two coaxial wet multiple-disc clutch,

electro-hydraulically operated

two coaxial wet multiple-disc clutch, electro-hydraulically

operated

Transmission automatic 6-speed, DSG, with

Tiptronic manual gear changing automatic 6-speed, DSG, with

Tiptronic manual gear changing

Transmission ratio 1-3.462 11-1.905 lll-l.125 IV-0.756V-0.763 VI-0.622

Z-3.989

1-3.462 11-1.905 lll-l.125 IV-0.756V-0.763 VI-0.622

Z-3.989

Axle ratio 4.375/3.333

Chassis

Front axle MacPherson suspension with lower triangular links and torsion stabiliser

Rear axle multi-element axle, with one longitudinal and three transverse links, with

torsion stabiliser

Springs telescopic shock absorbers with coil springs, in the rear outside the springs

Braking system hydraulic dual-diagonal circuit braking system vacuum assisted with Dual

Rate system

Brake - front disc brakes with inner cooling, with single/piston floating caliper

Brake - rear disc brakes

Parking brake electromechanical

Steering system direct rack and pinion steering with electro-mechanical power steering

Wheels 6.5J x16"

Tyres 215/60 R16

4 Product information

2.0 TDI/140 kW (A) 2.0 TDI/140 kW (A) 4*4 I

Body

Body 5 door, two compartment, 5 seater

Page 9: LTG Superb B8 ENG Video 3

Drag coefficient cw 0.295 0.299

Outside dimensions

Length [mm] 4,861

Width [mm] 1,864

Height (at kerb weight) [mm] 1,468

Wheel base [mm] 2,841

Clearance (at kerb weight) [mm] 149

Height of the loading sill (at kerb weight) [mm] 711

Track front [mm] 1,584

Track rear [mm] 1,572

Inside dimensions

Width of front seats [mm] 1,507

Width of rear seats [mm] 1,520

Headroom in front seats [mm] 991

Headroom in rear seats [mm] 980

Storage capacity [1] 625

Storage capacity with rear seatback folded down [1] 1,760

Weights [kg]

Kerb weight - incl. driver** 1,555 1,615

Payload - incl. driver** 620 705

Total weight 2,100 2,245

Max. roof load 100

Max. trailer load w/o brakes 750

Max. trailer load with brakes - 12% 2,000 2,200

Max. trailer load with brakes - 8% 2,100 2,200

Max. nose weight 90

Liquids [1]

Tank capacity 66

226

2.0 TDI/140 kW (A) 2.0 TDI/140 kW (A) 4*4

Performance/consumption

Page 10: LTG Superb B8 ENG Video 3

Maximum speed [km/h] 234**** 229****

Acceleration 0-100 km/h [s] 7.7 7.6

Fuel consumption (1999/100/EC)

Consumption - urban [1/100km] 5.4

Consumption - extra-urban [1/100 km] 4.0

Consumption - combined [1/100km] 4.5 5.0

CO2 emissions [g/km] 118 131

Turning circle diameter [m] 11.1

** Figures apply to basic version, weight of driver 75 kg, **** On the 5th gear. 227 4 Product information 4.10 Dimensional drawings

Page 11: LTG Superb B8 ENG Video 3

Launch & Training Guide Product İnformation 228

Page 12: LTG Superb B8 ENG Video 3

Product İnformation 229

Page 13: LTG Superb B8 ENG Video 3

Launch & Training Guide 230 5 Comparison with competitors

5.1 ŠKODA Superb's position among its competitors 232

5.2 Competitor cars 236

5.3 ŠKODA Superb vs. selected competing cars 260

Page 14: LTG Superb B8 ENG Video 3

231

5 Comparison with competitors 5.1 ŠKODA Superb's position among its competitors At this point, you already have a clear idea of the strengths of our top model, You have understood how sophisticated the design of the Superb is, you are familiar with the details of the applied technical solutions and have got an overview of the innovative elements of the Superb's equipment in terms of safety, comfort and functionality, However, will our new car stand the test when directly confronted with its assumed major competitors? A comparison of technical parameters on the following pages will give you a clear answer, Among the strongest non-premium representatives of the executive class, we identified 7 cars which our new model will compete with the most in its battle for customers, Core competitors of the third generation Superb are a stylish pair from Germany: the Opel Insignia and the Ford Mondeo, Strategic competitors are two Korean half siblings: the Hyundai i40 and the Kia Optima, The group of selected competitors is complemented by a trio from the homeland of the Gallic rooster: the Peugeot 508, the Citroen C5 and the Renault Laguna, The comparison is divided thematically into different sections depending on the nature of the properties that are being compared, We have included cars with a liftback body in our comparison study; if a model with a sloping rear end was not available, we chose a sedan, Out of petrol engines, we selected those that have similar

Page 15: LTG Superb B8 ENG Video 3

performance characteristics as the 1,4 TSI/110 kW unit (without the cylinder deactivation system), with a manual transmission; in diesel engines, we always selected the top-end engine with an automatic transmission, In all cases, they are cars with front-wheel drive, Each of the competing cars has been given a separate section in the text that follows, including brief characteristics and a range of the engines available, Technical data correlate with vendors' official price lists and data valid in Germany in December 2014, However, individual sources of official information may vary, which is why you may come across data that differ from the values contained in this material, 232 COMPARED MODELS GENERATION BY GENERATION AND THEIR LAUNCHES ON THE EUROPEAN MARKET ŠKODA Superb

FORD Mondeo

OPEL Insignia

HYUNDAI i40

KIA Optima

PEUGEOT 508

CITROEN C5

RENAULT Laguna

Note: First-generation Optima and fourth-generation Mondeo were introduced two years before being launched on the European market, i.e. in 2010 and 2012 respectively. OVERVIEW OF AVAILABLE VERSIONS OF THE COMPARED MODELS

Liftback Sedan Estate Coupé

ŠKODA Superb

OPEL Insignia

FORD Mondeo

HYUNDAI i40

Page 16: LTG Superb B8 ENG Video 3

KIA Optima

PEUGEOT 508

CITROÉN C5

RENAULT Laguna

233 5 Comparison with competitors OVERVIEW OF AVAILABLE VERSIONS OF TRANSMISSIONS

6M 6R 6A 6D 7D

ŠKODA Superb • - • •

OPEL Insignia • • - -

FORD Mondeo • • • -

HYUNDAI i40 • • - -

KIA Optima • • - -

PEUGEOT 508 • • • - -

CITROEN C5 • • • - -

RENAULT Laguna • • - -

Note: 6M = 6-speed manual: 6R = 6-speed robotised; 6A = 6-speed automatic; 6D = 6-speed DSG; 7D = 7-speed DSG OVERVIEW OF AVAILABLE VERSIONS OF DRIVES

Petrol

(of them 4X4) Diesel

(of them 4X4) LPG

Hybrid (of them 4X4)

Total engines

ŠKODA Superb 6(2) 3(2) 9

OPEL Insignia 3(1) 6(3) 1 10

FORD Mondeo 4(0) 3(0*) -** 7

HYUNDAI i40 2(0) 2(0) 4

KIA Optima 1 (0) 1 (0) 1 (0) 3

Page 17: LTG Superb B8 ENG Video 3

PEUGEOT 508 2(0) 5(0) 1 (1***) 8

CITROEN C5 2(0) 3(0) 5

RENAULT Laguna 1 (0) 4(0) 5

*AII-wheel drive for diesel engines will be available during 2015, **The hybrid version only with the sedan body, thus no car to compare a liftback with. Only front-wheel drive, *** The all-wheel drive is implemented through a hybrid system (front wheels are driven by a combustion

engine, rear wheels have an electric motor drive). Only for the HYbrid4 model (which is not available in Germany) andtheRHX estate.

234 PETROL ENGINES ON OFFER ŠKODA Superb OPEL Insignia FORD Mondeo HYUNDAI I40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna * Overall system performance of the hybrid system. DIESEL ENGINES ON OFFER ŠKODA Superb OPEL Insignia FORD

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Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna 5 Comparison with competitors 5.2 Competitor cars 5.2.1 Opel Insignia: Bodybuilder on the Run In 2008, Opel replaced two model lines at once with its Insignia: the Vectra and the Signum, This new model immediately won the European Car of the Year (COTY) award for 2009, It should be pointed out that - unlike other COTY winners - the Insignia did not betray the trust industry professionals put into it, This can be seen in the German ranking list of defects provided by the DEKRA organisation for 2011: the biggest Opel became the most reliable middle class car with mileage of 0-50,000km. Compared with its predecessors with their geometrical shapes, the muscular Insignia gives the impression of a spaceship,,, unfortunately, not only in terms of its design but also its weight and the number of control buttons in the interior, To be objective, it is good to note that part of the weight is due to safety (robust skeleton) and advanced technology (e,g, AFL+ adaptive Bi-Xenon headlamps, 4*4 with Haldex 4, an Opel Eye camera), With the facelift in 2013, infotainment with an 8" touch screen was introduced, resulting in a reduction in the amount of controls. While from the outside the Insignia is a real argosy, inside there are conditions like in an escape pod, In the front, the deficit in terms of space can be presented, with some imagination, as if the driver actually were in the cosy embrace of the dashboard; to find something positive to say about the claustrophobic situation in the back is a superhuman task, Not even the view from the car is ideal: the edges of the body are difficult to determine and the size of the side mirrors is not exactly optimal. The Insignia feels at its best on a straight road where it does not have to fight so much with its excess weight, The situation is improved a little by the optional SuperSport chassis with the front multi-link axle from the OPC version and adaptive shock absorbers but even then the car gives as nimble an impression as a body-builder among basketball players, Substantial weight is also an issue with the engines (only the Citroen C5 is similarly heavy) which is negatively reflected in the dynamics, One example: with the most powerful petrol engine, the Insignia accelerates from 0-100 km/h in 7,5 s which is almost exactly the same as the Superb 1,8 TSI which is weaker by 52 kW and 80 Nm but lighter by about 140 kg, Consumption in real operation is obviously not the lowest, yet it still manages to pleasantly surprise when directly compared with some lighter competitors (see the Hyundai i40). 236

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Length 4,842 mm Height 1,498 mm Width 1,856 mm Luggage compartment capacity 530 I ŠKODA Superb Wheel base 2,737 mm Interior length 1,786 mm

Engine/transmission 6M 6R 6A 6D 7D

1.4 Turbo/103 kW

1.6 ECOTEC Turbo/125 kW

2.0 ECOTEC Turbo/184 kW

2.0 CDTI/88 kW

2.0 CDTI/96 kW

2.0 CDTI/103 kW

2.0 CDTI/120 kW

2.0 CDTI/125 kW

2.0 CDTI/143 kW

1 Available with factory-fitted LPG conversion kit, # Available with 4*4, 237 Comparison with competitors

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5 Comparison with competitors Did you know that... AGR orthopaedic seats in the insignia are really certified by German orthopaedics? Apart from Opel, it is only Mercedes Benz and Volkswagen that offer them in their cars, (1) … only three cars in our selection can have the all-wheel drive? The Insignia is betting on fourth-generation Haldex with an electronic limited-slip differential, … a touchpad can be ordered for the 8" screen infotainment to facilitate control? It has lots of features; if only they were not placed on the centre console so that you have to twist your wrist (or whole arm) in an unnatural position (this does not apply if you are a Tyrannosaurus Rex), (2) Strengths > Driving comfort even with a standard chassis; > Sports chassis with adaptive shock absorbers, with the High Performance Struts front axle; > Despite the age of its design, an excellent range of assistance systems; > Orthopaedic seats (AGR); > All-wheel drive (fourth-generation Haldex with an electronic differential); > Factory-fit conversion to LPG; Weaknesses > Small interior space in contrast with large external dimensions; > Little space for rear seats passengers (especially headroom); > Poorly arranged bodywork, view from the car (incl, small surfaces of the side mirrors); > The heavy weight is reflected in the dynamics and consumption, 238

Page 21: LTG Superb B8 ENG Video 3

5.2.2 Ford Mondeo: Aston Martin for the Masses The fourth generation of Mondeo came on to the European market with a delay of two years after its world premiere, Ford decided to replace the original European model, famous for its huge interior space, excellent driving characteristics (and also its cheap interior styling) with a global product without more specific fine-tuning for local needs, If we were to use an analogy from the world of fast-food, then the "Blue Oval" is basically trying to satisfy the different tastes of customers in various parts of the world with a single uniform hamburger, The first European experience with the new Mondeo revealed two important things: a departure from the generally praised agility of the previous models in favour of comfort, and the feel of undersized engines, The first is due to a structural change - the kinematics of the rear wheels is no longer taken care of by the much appreciated rear axle of the "Control Blade" type, Although the Mondeo's driving characteristics remain among the best of non-premium B-segment models with front-wheel drive, its original playfulness is missing, It is apparently not so much the "Blue Oval's" engine designers who are to blame for the powertrain units' large fuel consumption and subjective lethargy as rather the weight or, more exactly, overweight, Above and beyond the declared curb weight, Swedish journalists registered 279 kg more in the diesel Mondeo, Czech journalists registered "only" 161 kg more in the petrol model, The fourth generation of Ford's largest European model thus most of all resembles an athlete who has ended his active career and become a sports presenter, He still cares about his physical condition but what is more important for him is to look good in front of the cameras in the studio… … moreover, the appearance reminiscent of James Bond cars is among the main benefits of the fourth-generation Mondeo, But, above all, we are talking about the shaping of the front and the side lines because from behind, an uninitiated observer would guess it is a mere facelift of the previous generation, The interior has been shifted farther forward: it has got rid of the complexity of shapes and cheap cheerfulness, The materials used (especially in the centre console) are probably all right from the perspective of American customers but Europeans will still not consider them worthy of the B-segment, Comparison with competitors 239 5 Comparison with competitors The space on offer corresponds to an improved standard of the B-segment, However, we cannot help feeling that the previous Mondeo was a little more generous in the areas of head and knees, Travel is made more pleasant by

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a number of modern comfort and assistance systems, The big Ford can offer seats with a massage function, automatic electric tilting of the steering column so the driver can get in and out comfortably, LCD instrument panel and a smart MyKey function with a "child safety" feature, The Mondeo is the first car in its class that can have airbags integrated into the rear seat safety belts, Moreover, the car features an infotainment system with a large touch screen display, which Sony and Microsoft worked on together, Unfortunately, Sync2 shows that not even a team of big names is a guarantee of clarity and precision of control; the speed of Ford's top infotainment even lags well behind the system used in Dacia cars, During 2015, the arrival of a multiple holder of the "International Engine of the Year" title is expected: the 1,0-litre three- cylinder EcoBoost engine, This plan raises legitimate concerns about whether such a drive unit is compatible with the demands placed on the dynamics, actual economy and operation "culture" of the B-segment executive-class car, The plan is also to provide all-wheel drive for diesel units, The version with a hybrid drive is not available for the liftback which is why it has not been included in our comparison, Length 4,871 mm Height 1,482 mm Width 1,852 mm Luggage compartment capacity 550 I ŠKODA Superb Wheel base 2,850 mm Interior length 1,797 mm

Engine/transmission 6M 6R 6A 6D 7D

1.0 EcoBoost/92 kW*

1.5 EcoBoost/118 kW

2.0 EcoBoost/149 kW

2.0 EcoBoost/176 kW

1.6 TDCi/85 kW

2.0 TDCi/110 kW

2.0 TDCi/132 kW

* Will arrive to the market later, 1 Also as an ECOnetic version with reduced fuel consumption. 240 Did you know that... … the Active City Stop brake does not use radar (as the Superb does) but a laser sensor like the ŠKODA Citigo? … the MyKey feature allows you to assign a specific key, for example, to the maximum speed limit, preventing the turning off of assistance systems, etc,? So you can have one key for yourself and another one for your wild offspring, (1) … the Mondeo is the first B-segment car in Europe that offers airbags in safety belts to passengers in the rear seats? (2)

Page 23: LTG Superb B8 ENG Video 3

Strengths Driving comfort; High payload; Advanced comfort and safety systems; Airbags integrated into seat belts of outer rear seats, Weaknesses Compromising on handling in the name of comfort; Overweight in excess of the declared curb weight; Petrol engines high actual consumption; Compared to competitors, there is a smaller fuel tank (62,5 1); Absence of 4X4 drive (it will come later in 2015), 241 Comparison with competitors 5 Comparison with competitors 5.2.3 Hyundai i40: Korean Dream of Passat After the elimination of the Sonata from their portfolio in 2010, Hyundai did not participate, for two long years, in the battle for European customers in the B-segment, Instead, the South Korean manufacturer worked quietly but extensively on completing the development of a car which was to correct the company's reputation for being chosen by motorists who were more concerned about price than quality, Immediate reactions to the premiere of the new i40 Wagon (yes, the estate was introduced six months before the sedan) made it clear that a move towards European requirements and practices was really noticeable, In the spirit of the corporate philosophy of "Modern Premium", the i40 is like an attempt to interpret the values of the B-segment icon - the VW Passat, Besides, Hyundai itself likes to boast that the "relative" of the Kia Optima was designed in Russelsheim, Germany, specifically for European customers, However, the resulting product is still far too clearly reminiscent of its distinctive South Korean origin, It may be partly due to the fluid

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exterior design and the interior with complicated intersections of curves and edges, and partly to the materials used in the cabin and the occasional imperfections in terms of processing or general lack of attention to detail, For example, the centre console and steering wheel spokes have a surface made of plastic which gets greasy easily (which is evident even in official photos), The view into the luggage compartment is at the very least strange for this segment: its ceiling has no upholstery and its full "nudity" therefore reveals the structure of metal die stampings and stiffeners, In addition, the subwoofer of the sound system sticks out of it and could be damaged the moment you try to use the compartment's full 503 litres of volume, Where the i40 really scores is with its five year unlimited warranty (i.e. without mileage limitations, not with unlimited conditions for making warranty claims), rich standard equipment and spaciousness, Already the basic versions have everything the average customer expects (plus a lot of control buttons as a bonus), A selection of optional elements focuses primarily on comfort, However, availability only in full packages is not convenient for everyone, Imagine that you have to order electrically adjustable, heated and ventilated front seatsjust so you can have airbags in the back (since you do occasionally take your children to school by car), While the i40 scores when it comes to equipment, its driving characteristics are a downside, Despite their relatively high output per litre, the petrol engines are not typically too agile, The diesel engines achieve their dynamics with shorter 242 gearing which is reflected in fuel consumption, In Auto Bild's comparative test, the i40 with a 1,7 CRDi/100 kW engine had bigger consumption than the Insignia with a diesel 2,0-litre 103 kW engine, During 2015, the i40's engine compartment will undergo a number of innovations, For example, the 1,7 CRDi diesel engine will be boosted to 105 kW and it will be possible to choose an option consisting of a seven-speed double-clutch transmission, The introduction of systems that have been in the Superb from the very start of its production is also expected, These are, among others: an XDS analogy, an automatic headlamp switch (high-beam assistant) and traffic signs recognition, Length 4,740 mm Height 1,470 mm Width 1,815 mm Luggage compartment capacity 503 I ŠKODA Superb Wheel base 2,770 mm

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Interior length 1,828 mm

Engine/transmission 6M 6R 6A 6D 7D

1.6 GDI/99 kW

2.0 GDI/131 kW

1.7 CRDi/85 kW

1.7 CRDi/100 kW

1 Also as a Blue version with reduced fuel consumption. 243 Comparison with competitors 5 Comparison with competitors

Did you know that...

…the 5-year unlimited mileage warranty does not apply to cars used as taxis or by car-rentals?

…choosing a travel profile in a vehicle with a manual transmission only changes the response of the power steering? Only in conjunction with an automatic transmission it does also affect the behaviour of the engine and transmission, (1)

…in cars without a large touch screen the images from the parking camera are projected on to a small display within the rear-view mirror? (2)

Strengths Weaknesses

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> Ample standard equipment; > The interior radiates an atmosphere of comfort; > Easily accessible luggage compartment (a large boot lid, wide opening); > 5-year unlimited mileage warranty,

> Lack of attention paid to treatment details, plastics used; > A narrow range of engines; > Absence of top diesel engines; > Absence of advanced radar assistance systems; > Worse view in the rear direction as well as the forward oblique view; > Not very high acoustic comfort in terms of the chassis; > Absence of 4*4 drive,

244 5.2.4 Kia Optima: Invisible Individualist What does the Kia Optima have in common with the new Mondeo? A sporty design, a version with a hybrid drive and a two-year delay in arriving on the European market, But while in the case of the "Blue Oval" the delay was due to the global crisis and the associated moving of production from Belgium to Spain, the Kia had to solve the opposite "issue": first of all it had to meet an unexpectedly high demand in North America and Asia, The Optima struggles for customers with the same weapons as does its relative from Hyundai: rich standard trim specifications, spacious interior, long warranty and distinctive design, However, while the i40's fluid shapes appeal to drivers who prefer immediate effect, the Kia offers better quality and a more durable impression, In some of its aspects (profile line, shape and orientation of the instrument panel) it evokes memories of the legendary SAAB models, The Optima was awarded the "Red Dot: Best of the Best 2011" title for its design, While Optima's interior offers surprisingly enough space both in the longitudinal and transverse directions, headroom is not quite as generous, As if the designers, to evoke the impression of dynamics, decreased the body (only the Laguna is lower than the Optima) but kept the interior, or rather the seat anchorages, from the original platform, You simply sit unnecessarily high, Anyone more than 185cm tall (in the rear seats even less) will scrape their heads against the ceiling, even in a version without a panoramic roof, With its offer of equipment elements the Kia copies the Hyundai; so emphasis is put on comfort rather than on state-of- the-art assistance systems, Of the items on the price list, we could mention the electrically adjustable

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driver seat (with ventilation) which, in order to make it easier to get in and out, is capable of moving backwards by itself, While the i40 boasts a "European design", the Optima tops it with "European riding", Rather it has the potential for "European riding", Unfortunately, it lacks the engines to make this possible, 245 Comparison with competitors 5 Comparison with competitors The offer essentially includes three options but none of them corresponds to the car's sporty styling, The hybrid system promises high system performance but, due to the low capacity of the batteries (1,43 kWh), it is more of a dead weight and a guzzler of performance of the petrol 2,0-litre engine which must continually recharge the batteries, Kia Optima permanently loses in a duel for European drivers to Hyundai i40 [see Chapter 2.7 - Best-selling models in the B segment (Western Europe)], This could be amended by its successor which is expected to be introduced during 2015, In addition to the sedan version, it should also come as an estate, Length 4,845 mm

Height 1,455 mm

Width 1,830 mm

Luggage compartment capacity 505 I

ŠKODA Superb

Wheel base 2,795 mm

Interior length 1,803 mm

Engine/transmission 6M 6R 6A 6D 7D

2.0 CVVL/121 kW

2.0 CVT Hybrid/131 kW

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1.7 CRDi/100 kW

246

Did you know that...

… during the first 3 years the mileage limit is not applied when a warranty claim is filed?

… as with the i40, the Optima has a subwoofer and all kinds of cabling in the luggage compartment ceiling? (1)

… the hybrid version's curb weight is 137kg higher than the Optima with a petrol engine and an automatic transmission? Batteries take up 124 litres of the luggage compartment, (2)

Strengths Weaknesses

> Good ergonomic design of the driver's workplace; > Spaciousness of the interior (except for the height); > Good ride comfort; > 7-year warranty /150,000 km,

> Offer of engines even smaller than in the kindred Hyundai; > Absence of top diesel engines; > Dynamics of the engines does not correlate with the dynamic design; > The hybrid version does not have any practical significance; > Absence of advanced assistance systems; > Absence of the estate version; > Absence of 4X4 drive,

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247 5 Comparison with competitors 5.2.5 Peugeot 508: A Frenchman Who Wanted To Be a German The successor to the 407 and 607 models was introduced in 2010 and its goal was to offer French charm with German quality, So the same task that, about two years earlier, Renault had set itself with its third Laguna (see Chapter 5.2.7 - Ronault Laguna: A Harbingor of Bottor Timos). This elegant saloon came as a pleasant surprise when it was premiered, Peugeot finally could offer a car that stood up to direct comparison with the standards of the B-segment, People who changed the older 407 for the 508 were thrilled with the progress in riding comfort and handling, indeed, they were enraptured with the interior space on offer: this time, even adult passengers of normal stature could fit in the back seat! Those who let themselves be charmed by the sculpturesque design of the opulent French product and exchanged their vehicle made in western, central or northern Europe for Peugeot, probably experienced a "culture shock" during the first weeks, The designers fitted the 508 with a number of illogical trinkets that can trump even Citroen, For example, where would you expect to have switches for the ESC and the Start-Stop system? The correct answer is: in the hinged compartment located under the steering wheel on the left-hand side, i.e. at a place where other cars have their light switch, And what else can be found to the left of the steering wheel? Yes, you've guessed correctly - the engine start button and the electric parking brake button, The great Frenchman matures each time further care is given to the model, So, in 2014, it also got a less chubby face with full-LED headlamps, Head-Up Display and a powerful petrol unit (although from a family with not a very good reputation, i.e. THP), Inside, the original centre console with too many buttons was replaced by a large touchscreen display, Unfortunately, right underneath, there are retractable cupholders: reaching over the coffee cups you will not be able to control a great number of the car's comfort features,,, and indeed, you will not actually even see this display, The 508's domain is travelling over long distances in style and comfort (the driver's seat can have a massage function), The optimal choice for the big Peugeot are diesel engines, For drivers who, for some reason, would want to take the 508 off the motorway on to winding roads, the French have prepared a GT trim with a special front axle (a similar approach to Opel with the Insignia), An interesting option on some markets is a hybrid version which, to some limited extent, is able to substitute the all-wheel drive,

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248 Length 4,830 mm

Height 1,456 mm

Width 1,828 mm

Luggage compartment capacity 515 I

ŠKODA Superb

Wheel base 2,817 mm

Interior length 1,797 mm

Engine/transmission 6M 6R 6A 6D 7D

1.6 VTi/88 kW

1.6 THP/121 kW

1.6 e-HDi/84 kW

2.0 BlueHDi/110 kW

2.0 HDi/120 kW

2.0 HDi/133 kW

2.0 HDi/150 kW

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249 Comparison with competitors 5 Comparison with competitors

Did you know that...

… the boot lid is opened using a button concealed in the zero of the 508 figure designating the model? (1)

… you have to open the compartment under the steering wheel every time you want to disable ESC/ASR or adjust the inclination of headlamps? There are also switches to turn on/off (and to set up) the Head-Up Display or parking sensors. (2)

… as with the Insignia, also selected Peugeot 508 versions may be fitted with a special sporty front axle?

Strengths Weaknesses I

> High driving comfort; > Relatively agile driving characteristics of the GT version; > Powerful and economical HDi engines; > Spacious interior (even in the rear seats); > In the B-segment, unconventional technology elements (full-LED, HUD),

> Illogical ergonomics; > Lack of storage space; > ESC intervening too early; > Diesel engines with a rapid increase and decrease in torque; > Absence of full-fledged 4*4 drive,

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250 5.2.6 Citroen C5: Cruising Picasso The largest Citroen cars have always been perceived as the biggest alternative of all, The C5 is no exception and it does everything in its own way, However, anyone who accepts its specifics will get a car with the nature, as well as the soul, of an ocean liner: it floats over bumpsjust as gracefully, it has a similar number of controls and the analogy is fitting even with regard to the car's weight, The thing that contributes to the driver's transformation into a ship captain the most is the hydropneumatic suspension, It creates a kind of insulating layer between the car and the road and its task is to absorb and filter out everything that could undermine the feeling of comfort on board,,, whether it is potholes, speed bumps or the driver's indulging in a little bit of an adrenaline ride, Although the C5 can thread through bends with relative certainty and, strangely enough, even speed, the uncommunicative steering and its considerable weight (see the weight overview in Chapter 5.3.2 - Transport capabilities) make it perfectly clear that this is not a jet ski but rather a cruiser, The "captain" and "first lieutenant" have a lot of space inside, The basic seats are already comfortable but at higher trim levels they not only have more set-up options but also a massage function (only for the driver), In the back, two "cabin boys", provided they are not too tall, will have no problems fitting in, The C5 wins a bonus at least for the option to fold the rear backrest flat to a horizontal position, The competition cannot do this, A special chapter should be written on Citroen's unorthodox solutions to banal things, Their list for the C5 includes, for example, a steering wheel with a fixed-centre which your fingers will scrape against, In addition, its aluminium decoration gets chilly in winter and burning hot in summer, The headlamps inclination adjustment is to be found on the steering column, the emergency stop switch is in front of the passenger, i.e. beyond the reach of the driver, The poor range of assistance systems on offer (see Chapter 5.3.5 - Accessories) reveals in full daylight the design age of the Citroen C5 (on the market since 2008), The range of engines offered is not too large either, Both could be changed by the successor which is expected to be introduced during 2016, 251

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5 Comparison with competitors Length 4,779 mm

Height 1,456 mm

Width 1,860 mm

Luggage compartment capacity 467 I

ŠKODA Superb

Wheel base 2,815 mm

Interior length 1,788 mm

Engine/transmission 6M 6R 6A 6D 7D

1.6 VTi/88 kW

1.6 THP/115 kW

2.0 HDi/103 kW

2.0 HDi/120 kW

2.0 HDi/150 kW

252

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Did you know that...

… for lower trim levels, the suspension is using conventional dampers with steel coil springs as well as mechanical parking brake (2), while higher trims are fitted with hydropneumatic system and electromechanical brake (1)?

… lighting in the pocket in the driver's door can be activated by a motion detector? (3)

… Lane Assist indicates unintentional lane departure by vibration in the left/right side of the driver's seat?

Strengths Weaknesses

> High driving comfort of the Hydractive 111+ hydropneumatic suspension; > Diesel engines (especially those with automatic transmission) are in perfect harmony with the car's character; > Comfort in the front seats,

> Little space in the rear seats; > The interior is not particularly practical (lack of storage space); > Heavy weight; > Peculiar ergonomics (steering wheel, controls); > Diesel engines with a rapid increase and decrease in torque; > Absence of modern infotainment with a touch screen display; > Absence of 4X4 drive,

253 Comparison with competitors 5 Comparison with competitors 5.2.7 Renault Laguna: A Harbinger of Better Times

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In 2007, Renault changed its corporate slogan from "Createur d'automobile" to "Drive the Change", With this, it made it clear that it had decided to draw a thick line behind its past and to resolve the long-term issues with quality and declining consumer confidence, The third Laguna became a symbol of this new era and was to amend the bad reputation of its predecessor, Needless to say, this intention was achieved, In the reliability statistics produced by DEKRA, Laguna is better than average, The avant-garde, chiselled shapes of its predecessor were forgotten - as well as the amount of space in the rear half of the car, While the driver and the front passenger have a cosy and comfortable cockpit, the space in the back is more suitable for children, but only without a child seat, Squeezing a child seat in through a relatively short and low door requires a great deal of spatial imagination and skill (or brute force), The Laguna does not score even after the tailgate is opened: 450 litres is not considered enough space for luggage in this class but rather a compartment for a handbag, Despite the age of its design, the Laguna can offer quite modern equipment items, often designed with remarkable creativity, For example, "R-Link" infotainment with 5,8" touch screen display allows launching applications, such as weather forecast or email, Only it does not use the mirroring from a smartphone (see MirrorLink™ in the Superb) but launches it directly in the infotainment, The downside is that for this reason the Laguna needs its own SIM card with a data plan, Or let's take the cruise control: it is activated by a switch on the centre console behind the handbrake but is controlled using buttons on the steering wheel, To control the radio, a good tactile memory is required because Renault, instead of a multifunction steering wheel, uses a special module on the steering column, The third Laguna operates on the Renault/Nissan D platform which it also shares with the larger Renault Latitude or Nissan Murano, Although in the intergenerational comparison the Laguna III stiffened its chassis, its driving characteristics are still tuned more to comfort, Yet, anyone who is interested in a car that is good for "cutting corners" should not cross this French car off their list too early: if it has an item called "4 Control" on its list of options, the Laguna is fitted with an active all-wheel steering system, A look into the catalogue will reveal that the Laguna is betting on diesel, There is only one petrol engine offered, It is an atmospheric 2-litre that will perhaps only suit those people who are interested in an individual conversion to LPG, Like with the other French representatives in our selection, the Laguna also has the diesel engines' torque without a flat curve, 254

Length 4,695 mm

Height 1,445 mm

Width 1,811 mm

Luggage compartment capacity 450 I

ŠKODA Superb

Wheel base 2,756 mm

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Interior length 1,746 mm

Engine/transmission 6M 6R 6A 6D 7D

2.0 16V/103 kW

1.5 dCi/81 kW

2.0 dCi/96 kW

2.0 dCi/110 kW

2.0 dCi/127 kW

255 Comparison with competitors 5 Comparison with competitors

Did you know that...

… in the "4 Control" system, the rear wheels are able to turn up to 2° against the front wheels (at speeds of up to 60 km/h) or 3,5° in the front wheels' direction (over 60 km/h)? (1)

…. with the TomTom integrated navigation, "Driving eco"" is offered which is functionally similar to the "Drive Green" in the Superb? (2)

… the Laguna is the only car in our selection which can be fitted with a coupe body?

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Strengths Weaknesses

> Acoustic and driving comfort; > Relatively low weight with beneficial effects on the dynamics and consumption; > A "4 Control" version with active steering of all four wheels,

> Uncomfortably small space in the rear seats; > Small volume of the luggage compartment; > Shortcomings related to controls ergonomics; > Only one petrol engine; > Diesel engines have a rapid increase and decrease in torque; > Absence of 4X4 drive,

256 5.2.8 ŠKODA Superb: The New Peak In its third generation, the Superb lives up to its name more than ever before, Previous Superbs mainly appealed to customers who required space, comfort and quality but did not have the ambition to razzle-dazzle the neighbourhood, The new car from the Kvasiny plant in the Czech Republic will meet their requirements in this respect as well, But if you want it to look discreet, the combination of the body colour and the wheel sizes will need to be carefully aligned, The reason for this is that the third Superb's design has undergone a literally revolutionary change compared with its predecessors, The Superb isnotonlymore sporty, but also larger, The intergenerational increase in dimensions to the very top of the B-segment may raise concerns among some customers about manoeuvring in tight spaces, such as in underground garages, The good news for them is that the view from the Superb is better than in most of its direct competitors, However, should anyone be afraid that the paintwork might get scratched, they can rely on a number of parking assistants, Hand in hand with the external dimensions, the interior space has increased as well, This can be seen especially in the elbow width, The Superb M's lead in longitudinal space did not need to be exceeded; in order for the new

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version to defend its title as champion in the B-segment (and C-segment too), it was more than enough to keep the existing 157mm forthe knees in the back, The luggage compartment has gained 30 litres of extra space but, unfortunately, has lost its unique TwinDoor, On the other hand, it has gained comfortable opening using the "Virtual Pedal" which, from an objective point of view, more than satisfactorily compensates for this loss, The new Superb is not only at the top of the segment because of its external and internal dimensions but also because of the technologies used, Here, the largest ŠKODA car benefits from the advantages of MQB-B, What is available are advanced driver assistance systems and comfort features which basically only the Mondeo and the Insignia can compete with, 257 Comparison with competitors 5 Comparison with competitors The Superb competes with both of these cars in other areas too, With Opel it competes for the richest variety of aggregates and drives, And as for Ford,,, Do you remember the praised tuning of the chassis and driving agility of the previous-generation Mondeo? The imaginary crown belonging to the king of driving characteristics should be handed over not to the new Ford but to our new Superb, Length 4,861 mm

Height 1,468 mm

Width 1,864 mm

Luggage compartment capacity 625 I

ŠKODA Superb

Wheel base 2,841 mm

Interior length 1,876 mm

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Engine/transmission 6M 6R 6A 6D 7D

1.4 TSI/92 kW

1.4 TSI/110 kW

1.4 TSI/110 kW ACT

1.8 TSI/132 kW

2.0 TSI/162 kW

2.0 TSI/206 kW

1.6 TDI/88 kW

2.0 TDI/110 kW

2.0 TDI/140 kW

# With 4 X 4 only, ## Also with 4 X 4, 258

Did you know that...

among selected competitors, it is only the Superb that has such easy access to the Isofix mounts on the rear seats? In other cars, anchoring has to be "fished around" between the seat and the backrest, (1)

… none of the selected competitors offers the option of a similar level of protection as the Rough Road package that the Superb has?

… you could count the number of manufacturers that currently offer an umbrella compartment in the door on the fingers of one hand? Apart from ŠKODA (Superb) it is only Rolls-Royce (Phantom, Ghost, Wraith) and Chevrolet (Malibu), (2)

Strengths Weaknesses

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> Aspects of interior space are the best in the segment; > Unrivalled practicality (a large luggage compartment, high payload and useful Simply Clever solutions); > Sophisticated connectivity options; > Maximum torque of all engines is available in a wide rev range; > Balanced driving characteristics; > 4*4 drive (the only one out of the selected competitors with Haldex 5),

> The increase in external dimensions may not suit all customers; > Some comfort features are not available (e,g, massage seats, TFT instrument panel) or will be introduced later (e,g, a heated steering wheel); > A hybrid version is not offered; > Some customers may miss the TwinDoor solution,

259 5 Comparison with competitors 5.3 ŠKODA Superb vs. selected competing cars For comparing the characteristics of the third-generation Superb, we chose competitors according to the following criteria: > Liftback body type, If not on offer, we chose a sedan, > Front-wheel drive, > In petrol engines, we selected those that correspond in their parameters to the Superb's 1,4 TSI/110 kW without the cylinder deactivation system, > In diesel engines, we chose the top version with automatic transmission, On the following pages you can find charts and information relating to the following engine variants: > ŠKODA Superb >1,4 TSI/110 kW >2,0 TDI/140 kW > OPEL Insignia > 1,6 ECOTEC Direct Injection Turbo/125 kW >2,0 BiTurbo CDTI/143 kW

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> FORD Mondeo >1,5 EcoBoost/118 kW > 2,0 TDCi/132 kW > HYUNDAI i40 >2,0 GDI/131 kW >1,7 CRDi/100 kW > KIA Optima >2,0 CVVL/121 kW >1,7 CRDi/100 kW > PEUGEOT 508 > 1,6 THP/121 kW >2,2 HDi/150 kW > CITROEN C5 > 1,6 TH P/115 kW >2,2 HDi/150 kW > RENAULT Laguna > 2.0 16V/103 kW > 2,0 dCi/127 kW 260 5.3.1 Outside and inside dimensions LENGTH Average ŠKODA Superb OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna [mm] WIDTH Average ŠKODA Superb OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna

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[mm] 261 5 Comparison with competitors HEIGHT Average ŠKODA Superb OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna [mm] WHEELBASE Average ŠKODA Superb OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna [mm]

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262 LENGTH OF THE INTERIOR (IN THE FRONT/REAR SEATS AREA AND IN TOTAL) Average ŠKODA Superb OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna [mm] Front Rear Note: Data from the measuring carried out by ŠKODA AUTO, For the new Ford Mondeo the interior length is the same as for the Mondeo III, However, as front/rear seats area is not available for the current generation, the data applicable for the previous generation have been used for illustration purposes.

Your Selling Points > ŠKODA Superb's external dimensions make it a product that is the best in the segment,,, > … and with its internal dimensions it easily beats its competitors, > The longitudinal spaciousness between the front and rear seats is in balance - touring comfort is therefore enjoyed not only by the driver but also by other passengers,

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263 5 Comparison with competitors 5.3.2 Transport capabilities The transport capabilities of a car are determined by many more things thanjust the volume of the luggage compartment, This must be balanced with the payload, After all, what is a big boot for if the weight limit can all be used up by 4 well-built adult passengers (see the petrol version of the Insignia or the diesel version of the Optima)? Or vice versa - why have a car that is (with slight exaggeration) more likely suitable for transporting lead ingots (see the C5 and the Laguna with petrol engines which have a relatively high payload but a small luggage compartment)? The above values are based on data provided by manufacturers, The volume of the luggage compartment applies to vehicles with a tyre repair set, Although in the Hyundai i40, Kia Optima and Citroen C5 the rear backrests can be folded down, the manufacturer does not specify the size of this space, When the payload was not indicated, it was calculated by the difference between the total weight and the curb weight, The weight of the driver is not taken into account, thus the curb weight indicates the weight of the car as such; in the same way, the payload indicates how much can be loaded into the car, BASIC/MAXIMUM LUGGAGE COMPARTMENT VOLUME Average ŠKODASuperb OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna Front Rear Note: The Hyundai i40, Kia Optima and Citroen C5 have foldable rear backrests, however, the manufacturer does not specify the maximum volume.

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264 PAYLOAD / CURB WEIGHT / TOTAL WEIGHT - PETROL ENGINES Average ŠKODA Superb OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna Payload Curb weight Note: Curb weight is provided excluding 75 kg for the driver. PAYLOAD / CURB WEIGHT / TOTAL WEIGHT - DIESEL ENGINES Average ŠKODA Superb OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna [kg] Payload Curb weight Note: Curb weight is provided excluding 75 kg for the driver.

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265 5 Comparison with competitors THE RATIO OF THE PAYLOAD TO THE BASIC VOLUME OF THE LUGGAGE COMPARTMENT (PETROL ENGINES) volume of the luggage compartment [I] ŠKODA Superb FORD Mondeo RENAULT Laguna OPEL Insignia PEUGEOT 508 KIA Optima Average HYUNDAI i40 CITROEN C5 payload [kg] 266

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THE RATIO OF THE PAYLOAD TO THE BASIC VOLUME OF THE LUGGAGE COMPARTMENT (DIESEL ENGINES) volume of the luggage compartment [I] SKODA Superb FORD Mondeo RENAULT Laguna OPEL Insigni; Average KIA Optima PEUGEOT 508 HYUNDAI i40 CITROEN C5 payload [kg] Your Selling Points In terms of the size of its luggage compartment, the Superb is a class above its competitors, The closest competitors are lagging behind with 75 litres (Mondeo) or 95 litres (Insignia) less, The Superb's high payload also allows it to use its transport capabilities. The low curb weight is positively reflected in the vehicle's dynamics and consumption (see the following comparison of driving performance), 267

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5 Comparison with competitors 5.3.3 Driving performance of petrol engines ACCELERATION 0-100 KM/H Average ŠKODA Superb OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna [s] TOP SPEED Average ŠKODA Superb OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna 268 FUEL CONSUMPTION - COMBINED CYCLE Average ŠKODA Superb*

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OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna [1/100 km] 4 C02 EMISSIONS - COMBINED CYCLE Average ŠKODA Superb* OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna [g/m] 1 * Consumption and COz emissions figures were not available at the time of publishing this material. 269 5 Comparison with competitors 5.3.4 Driving performance of diesel engines ACCELERATION 0-100 KM/H Average ŠKODA Superb

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OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna [s] TOP SPEED Average ŠKODA Superb OPEL Insignia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna [km/h] T 270 FUEL CONSUMPTION - COMBINED CYCLE Average

ŠKODA Superb

OPEL Insignia

FORD Mondeo

HYUNDAI i40

KIA Optima

PEUGEOT 508

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CITROEN C5

RENAULT Laguna

[1/100 km]

C02 EMISSIONS - COMBINED CYCLE Average

ŠKODA Superb

OPEL Insignia

FORD Mondeo

HYUNDAI i40

KIA Optima

PEUGEOT 508

CITROEN C5

RENAULT Laguna

[g/km] 1

Your Selling Points > Using the petrol engine as an example, it is easy to see the importance of the symbiosis between a powerful

engine, weight and gearing (see the 508 and the C5). In order for the Superb to beat its competitors in dynamics, lower engine output is sufficient,

> A contest among the most powerful diesel engines makes it clear that there are practical benefits to the combination of a lightweight structure and double-clutch DSG transmission,

271 5 Comparison with competitors

5.3.5 Accessories

Skoda Superb Availability in what competitors offer [%] OPEL Insigninia FORD Mondeo HYUNDAI i40 KIA Optima PEUGEOT 508 CITROEN C5 RENAULT Laguna

ELEMENTS AVAILABLE FOR THE SUPERB

Maximum number of airbags

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Adaptive headlamps

Four-wheel-drive

Three-zone air-conditioning

Humidity sensor for air-conditioning

Wi-Fi LAN

230V socket

Soundsystem (number of speakers/output)

12/ 610 W

- 9 / 315

W 12/ 390

W 7/ 368 W

12/ 550 W

10 / 500 W

9/ 350 W 10 / N/A

LED interior lighting (adjustable colours)

High-beam assistant

Driver fatigue detection

Adaptive cruise control

Traffic sign recognition

Multi-collision brake

Autonomous braking

Parking camera

Parking assistant: Parking / unparking

Longitudinal/perpendicular parking

Rear Traffic Alert

Advanced infotainment inter-connection with smartphones

Heated Windscreen

Heated steering wheel

Heated rear seats

ELEMENTS AVAILABLE FOR THE SUPERB

Ventilated front seats (driver/ passenger)

57/43

Panoramic roof / possibility to open panoramic roof

71/57

Electrically operated boot lid / virtual pedal

14/-

Adaptive (adjustable) chassis 43

Pop-out tow bar, mechanical/ electrical tipping

14/14

ELEMENTS NOT AVAILABLE FOR THE SUPERB

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Seat with massage function (driver / front passenger)

43/14

Four-zone air-conditioning 14

Full-LED headlamps 29

Head-Up Display 14

Large TFT instrument panel 29

Mechanical handbrake on offer 57

Electric control of the steering column

14

Airbags in safety belts 14

Driving profile of the car key 14

Steerable rear axle wheels 14

Hybrid drive 43

Factory-fit LPG 14 -

1 Full-LED headlamps, 2 Available later, 3 Rear-wheel drive ensured by electric motors of the hybrid system, 4 Passive system: measures the distance and gives advice concerning the steering. Drivers must turn the steering wheel themselves, 5 Only measuring of free space, 6 The system is ready to support online applications (already in OPEL Adam), implementation is anticipated, 7 Hydropneumatic suspension. 273

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Launch & Training Guide 274

6 Communication

6.1 Materials and support 277

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Communication 275 6 Communication The communication and marketing campaign comes with a clear message: we are presenting the best-ever ŠKODA Superb! The third-generation Superb has started a new era in the history of our flagship product line. Whether we talk about design, technology or roominess, this new product is nailed to perfection! In addition to its traditional customers, the new Superb's ambition is to approach drivers of competing vehicles who may be tired of having to choose between buying a car that features a bold, elegant face or one that looks less prestigious but is roomier and more practical. ŠKODA's top-end product will mean the end of this dilemma, because it will give them exactly what the campaign claim promises - they can "Travel in style. Travel in space."

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276 6.1 Materials and support The communication campaign is at the stage of intense preparation, so we cannot yet show you any particular samples, We will, however, give you at least a rough idea of what the key materials are going to be all about, We will let you know once the final materials are available on the ŠKODA B2B Portal, 6.1.1 TV Spot The TV spot is titled "Intelligent Life Form" - the new ŠKODA Superb will help you discover traces of an advanced civilisation where you would not expect them, 6.1.2 Communication materials A number of communication and promotion materials will be available for presenting and introducing the new-generation ŠKODA Superb, including: 1) EMOTIONAL POSITIONING FILM Ideal for projection in your showroom or wherever else you are going to display the new Superb, 2) POS MATERIALS How to draw people's attention to the new Superb right in your showroom? POS items are the answer, 3) MERCHANDISING Our portfolio of small as well as valuable promotional objects and gifts is a great match with the character of ŠKODA's top-end model, 4) PRINTED AND INTERACTIVE CATALOGUES The ŠKODA Superb keeps up with the latest trends, In addition to the traditional printed format, the catalogue will also be available in interactive digital form, 5) PRINT ADVERTISING (MAGAZINES/NEWSPAPERS)

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You can convey the Superb's aura of uniqueness to your existing and potential customers by means of print advertising (A3 and A4),„ 6) OUTDOOR ADVERTISING ,„ as well as outdoor promotion, 7) ONLINE ADVERTISING Banners in selected formats will facilitate the online promotion of the new Superb, 277 Launch & Training Guide

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278 7 Aftersales

7.1 ŠKODA Genuine Parts 281

7.2 ŠKODA Genuine Exchange Parts 283

7.3 KODA Package Pricing 284

7.4 ŠKODA Genuine Accessories 285

7.5 ŠKODA Service 291

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Aftersales 279 7 Aftersales The ŠKODA AUTO production programme extends beyond the cars themselves to include other product categories: > ŠKODA GENUINE PARTS > ŠKODA GENUINE EXCHANGE PARTS > ŠKODA PACKAGE PRICING > ŠKODA GENUINE ACCESSORIES These products account for a large proportion of the turnover of any carmaker and significantly affect its financial results, ŠKODA AUTO, by drawing on its know-how and applying quality control processes, markets these products to help maintain driveability and vehicle safety even after they have been repaired or expanded for greater customer convenience. The quality of all products is a significant factor underscoring customer satisfaction and brand loyalty. 280

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7.1 ŠKODA Genuine Parts Spare parts identical to the components used in the production of brand new cars are sold under the ŠKODA Genuine Parts brand, As a result, ordinary customers, unable to distinguish a quality product from a poor copy by sight alone, can be sure of top quality and complete compatibility, However, as rival parts are cheaper, it is very important to explain to customers carefully and precisely the difference between products recommended and approved by ŠKODA AUTO and the products offered by others, SAFETY Every component in a vehicle has an important function, and some parts directly influence driving safety, While the lower standard of other manufacturers' components may not be apparent in everyday use, in extreme situations, where the safety of the vehicle's occupants is of paramount importance, the quality of a part may be a matter of life and death, This applies in particular to the vehicle braking system, seat belts, airbags and other safety features, TOP QUALITY ŠKODA Genuine Parts undergo rigorous testing of different types to ensure the faultless verification of product quality, The development department's extensive testing facilities, including a test track and the quality department's materials lab, are used for quality assurance, Besides the usual crash tests and tests aimed at the protection of pedestrians, there are tests encompassing areas, such as weather and temperature resistance and solar radiation simulations, LONG LIFESPAN The use of top-quality materials and state-of-the-art technology in the production of ŠKODA Genuine Parts guarantees their maximum reliability and long life, ŠKODA Genuine Parts are provided with a minimum two-year warranty (a three-year warranty for ŠKODA Genuine Batteries), The price is entirely in keeping with their quality and the performance required of them, 281

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7 Aftersales AVAILABILITY The dense network of ŠKODA AUTO authorised service shops ensures that all ŠKODA drivers' requirements are met quickly and easily, ŠKODA Genuine Parts needed for vehicle operation continue to be supplied for up to 15 years after production of the relevant model ends, The availability of other groups of parts depends on their importance, ORIGINAL TECHNICAL SOLUTIONS The level of development of ŠKODA Genuine Parts always reflects advances made in the components currently on sale, In other words, they incorporate all innovations made as the model in question has evolved, making it quite likely that customers who fit ŠKODA Genuine Parts will find that they have obtained a technically superior product than that installed when they bought the car, FUNCTIONAL CHARACTERISTICS ŠKODA Genuine Parts guarantee the very best driveability, faultless control over the car, and comfort and convenience for all occupants, ENVIRONMENTAL PROTECTION Compliance with all legislative requirements is a must for ŠKODA AUTO, ŠKODA Genuine Parts also include replacement parts that do not heavily pollute the environment with waste, surplus heat or water contamination during production, Returned parts are modified and recycled so that they can be used again, thus drawing on a significant part of the energy expended in their original production, 282

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7.2 ŠKODA Genuine Exchange Parts ŠKODA Genuine Exchange Parts are a decisive step that ŠKODA AUTO has taken towards greater environmental protection and the broader availability of its products, Under this programme, factory reconditioned parts (previously used parts which have undergone specialist treatment for possible reuse) are offered, In the reconditioning process, each part is completely dismantled, cleaned, measured and inspected, The individual components are then professionally reconditioned or, if this is not possible, replaced with brand new components, The extensive reuse of returned parts means that the environment suffers much less of a burden in terms of waste and energy consumption, THE RANGE OF ŠKODA GENUINE EXCHANGE PARTS INCLUDES: > Transmissions > Engines, cylinder heads > Clutch discs and thrust bearings > Fuel injection pumps, nozzles and other parts > Starters > Alternators > Drive shafts > Outer ball joint sets > Disc brake calipers > Water pumps > Turbochargers > Catalytic converters > Mass air flow meters and other parts > Car radios > Diesel particulate filters > Compressor units Constant control is an intrinsic part of the whole process of factory reconditioning, guaranteeing that ŠKODA Genuine Exchange Parts match the quality of new parts, This is why ŠKODA AUTO has no qualms about providing a two-year warranty on its Genuine Exchange Parts, In terms of price, ŠKODA Genuine Exchange Parts are up to 60% cheaper than new parts, 283 7 Aftersales

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7.3 ŠKODA Package Pricing

Proof #1: Front disc and brake pads + Professional work and know-how

= One price for all the genuine quality ŠKODA Package Pricing is a service offer for end customers, It means the complete price for quality parts, work and VAT in one package, Each complete service offer can be set up individually and for each car model, You can edit and set up complete service packages in the VideoConfigurator application, The VideoConfigurator application enables the dealers to prepare an animation of selected ŠKODA models with information about the prices and of various service actions, The output of the application is MP4 or MOV video, which can be downloaded and presented on a TV set in the showroom, The dealer will also get a HTML animation for placing on their website (http://videoconfigurator,ŠKODA-info.cz/), 284 7.4 ŠKODA Genuine Accessories The Genuine Accessories available as optional equipment help to give each car a unique and individual style, As part of ŠKODA Genuine Accessories product range for ŠKODA Superb, it is possible to purchase items like child seats, roof racks, alloy wheels further expanding the range of factory-fitted ones, elements for individualisation of both interior and exterior design, and a whole range of accessories improving both utility value and individual character of the car, ŠKODA Genuine Accessories particularly consist of items not included in the standard, or sometimes optional,

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equipment range for production or other reasons, Nevertheless, the range of ŠKODA Genuine Accessories is often identical to the range of optional equipment (e.g. foot mats, stainless-steel pedal covers) or even the standard equipment of higher specification models, The aim is not to create competition between accessories and optional equipment, but to satisfy the wishes of customers both before and after the sale of the car, However, most of the products listed below are only available as ŠKODA Genuine Accessories, 7.4.1 Communicating the Genuine Accessories A key element in promoting ŠKODA Genuine Accessories and making them more attractive to customers will continue to include the benefits that ŠKODA Genuine Accessories provide to customers compared to other, non-genuine, products, The following basic promotional tools will be used in ŠKODA Genuine Accessories sales support to establish the very best possible communication with prospective ŠKODA Superb buyers: > A brochure about the model for end customers, containing illustrations and a brief description of the basic

ŠKODA Superb genuine accessories; > Product sheets with technical and sales information about particular genuine accessories for ŠKODA AUTO dealers; > Guidebook on displaying/promoting ŠKODA Genuine Accessories within dealerships; > An online presentation on the ŠKODA AUTO website at www,ŠKODA-auto.com, complemented by key

sales arguments and pictures of accessories, ŠKODA B2B Portal (https://portaLŠKODA-auto.com) contains other sales and technical information, including assembly instructions and user manuals, 285 7 Aftersales 7.4.2 Selected Range of ŠKODA Genuine Accessories Sport & design Alloy wheel "Supernova" 19" in metallic black colour Alloy wheel "Supernova" 19" in anthracit colour Alloy wheel "Cassiopeia" 18" in metallic black colour

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Alloy wheel "Cassiopeia" 18" in platinum colour Alloy wheel "Cassiopeia" 18" in silver colour Decorative wheel valve cover 286 Comfort & utility Textile foot mats Prestige Rubber foot mats Rubber boot mat Plastic boot dish Tablet holder Rubber mat over the tunnel

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287 7 Aftersales Transport Roof box 380 litres white/silver/black design Basic roof rack Netting system - silver Safety Child mirror Protective pad under the child seat Child seats

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288 7.4.3 Active Selling Concept ŠKODA customer loyalty depends not only on customers' satisfaction with their new car, It is also very important to offer additional services and products that make everyday use of the car easier or more pleasant, ŠKODA Genuine Parts (SGP) and ŠKODA Genuine Accessories (SGA) play a key role here, Although part and accessory sales account for a significant share of the turnover and financial results of any car maker, this is certainly not the main reason why producers focus on this area - their primary aim is customer satisfaction and brand loyalty, For sales of SGP and SGA to go ahead smoothly, close cooperation needs to be fostered between the newcar sales staff and servicing personnel, Everyone from those actually selling SGP and SGA to the technician accepting a vehicle for servicing must be able to tell customers clearly and precisely about the advantages of ŠKODA Genuine Parts, New-car dealers play a crucial role in communicating ŠKODA Genuine Accessories, Most SGA sales are generated when customers are purchasing a new car, so it is important for accessories to be presented actively and clearly - either on racks or directly on the display vehicles - in the showroom,

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289 7 Aftersales Even the very best products require active selling Success comes to those who show some initiative and who identify new opportunities to communicate and offer after-sales products and services, People are now overloaded with advertising, "Bargain" offers are raining down on them from all sides, Average consumers find it difficult to navigate their way round these offers, and therefore often rely on the price as the sole criterion underlying their choice, Most are often unaware that the financial savings have been achieved at the cost of poorer quality or insufficient testing, Under these circumstances, it is important not to wait until customers make their own way to your showroom or service centre - you have to get out there and meet them halfway! 1) CREATE OPPORTUNITIES FOR CONTACT Seasonal and other special servicing offers (ŠKODA Package Pricing) are not the only way of doing this, Proven methods of reaching out to both existing customers and prospects are family events and demonstration presentations, 2) KNOW YOUR CUSTOMER Reconnoitre your sales area and the purchasing power of the population, Based on the result, select appropriate marketing communications for your region, You could hire a marketing agency to help you, ŠKODA AUTO has contracted agencies you can approach, but you are free to pick a local agency of your choice, 3) GO TO WHERE THE PEOPLE ARE To gain new customers, dealers must go to them, i.e. hold presentations in places where prospects are most easy to approach, such as sales campaigns in shopping centres, at exhibitions and various social events and celebrations, 4) MAKE YOURSELF SEEN Advertise your offers and events with leaflets - either by inserting them in local periodicals or delivering them yourselves, hire media space on the radio, on regional media stations, or on the Internet, or provide sponsorship,

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5) SHOW THAT YOU CARE After customers have visited your service centre, you should contact them after a certain time to make sure they are satisfied with the service they received, The aim is to define the needs of your customers, which you can then take into account in future events, Your and our common goal is not only to increase SGP and SGA sales, but also - and primarily - to gain and maintain satisfied customers who will recommend the ŠKODA brand, and its products and services, to their friends, 290 7.5 ŠKODA Service The standard of servicing plays an increasingly important role in a customer's decision to purchase a particular car, It is therefore necessary to know some basic information about the options and advantages of the services provided by ŠKODA authorised service partners, The advantages of using ŠKODA Service should be presented actively during communication with prospects, 7.5.1 Density of the service network ŠKODA AUTO has a dense service network of more than 4,700 ŠKODA authorised service partners worldwide, 7.5.2 Quality of personnel and technologies applied The service training facility prepares various types of technical, non-technical and IT training in collaboration with the manufacturer's other specialised departments, This enables service personnel to keep deepening their knowledge and learning about new vehicle technology, new service systems, and interaction with the customer, This lifelong learning policy guarantees the expertise and professionalism of authorised service partners, Naturally, new courses related to the introduction of the new model will also be offered to service personnel. Whenever a ŠKODA car starts to "ask" for a service, all the customer has to do is to make a phone call, Qualified servicing personnel arrange a date and time with the customer, The ŠKODA authorised service partner can therefore allocate sufficient time to inspect the customer's car so that it receives the best possible care. ŠKODA vehicles require the use of advanced servicing technologies, Repair and upkeep procedures prescribed by the manufacturer, combined with top-quality workshop equipment, diagnostic systems and trained personnel, can guarantee the flawless and reliable functioning of the customer's vehicle. 7.5.3 Transparency and openness - customers are kept informed about the price of a job at all

stages of the process We have established standard times for vehicle repairs and maintenance in accordance with our philosophy of dealing fairly and transparently with customers, This is the only way to make sure that the estimated repair prices quoted are reliable, ŠKODA authorised service partners give their customers a preliminary quotation when accepting vehicles for servicing, i.e. customers are informed in advance about the cost of the repair, If a particular job exceeds the agreed limits, ŠKODA authorised service partners immediately inform the customers and discuss the subsequent steps, Customers are therefore informed about the progress of thejob at all stages of the process,

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291 7 Aftersales 7.5.4 ŠKODA Care products* In today's keenly competitive environment, when customers are purchasing a car they need to be offered a portfolio of service products providing comprehensive care throughout the life of the vehicle, ŠKODA Care products within ŠKODA Service network enable providing comprehensive customer care and increasing customer loyalty, including ŠKODA Insurance, ŠKODA Extended Warranty, ŠKODA Service and Maintenance Packages and Mobility Warranty, These products are generally offered to the customer in the sale stage and may be combined,

ŠKODA Insurance ŠKODA Insurance delivers optimised protection for the Superb, It is the best solution for demanding customers who want the best for their ŠKODA at an affordable price, ŠKODA Insurance is intended for all groups of customers, whether they are customers buying a car with financing or cash, retail or fleet customers, or customers purchasing new or used cars, Individual offers will be tailored to each customer/group, ŠKODA Insurance has numerous benefits for the customer, including a domestic service approach giving customers the opportunity to choose which domestic service centre will repair the car in case of accident, The concept of domestic service benefits customers as they can be sure that their car will always be repaired and maintained at the authorised service partner of their choice, As confidence in the service partner grows, so will loyalty, Customers have a choice of two levels of ŠKODA Insurance > Package 1 - Offer for price-sensitive customers, This is the package for price sensitive customers with a basic offer, > Package 2 - This is an offer for more demanding customers offering a comprehensive motor insurance

product, Package offers a balanced price to performance ratio, > In addition to these selected packages, additional options may also be arranged for premium customers,

Detailed product design is subject to local market conditions,

ŠKODA Service and Maintenance Packages ŠKODA Service and Maintenance Packages are another advanced care option for the Superb, Customers can budget exactly for future servicing costs in the form of a lump sum payment or by dissolving these costs in regular monthly instalments, ŠKODA Service and Maintenance Packages are, according to the country specifications, available to customers up until the vehicle handover or up to the first vehicle inspection, Package is valid anywhere in the authorised ŠKODA service network and only Genuine Parts are used, * Not fully integrated worldwide. For more information please contact ŠKODA AUTO,

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292 WHAT SERVICE PACKAGE SHOULD CUSTOMERS CHOOSE? Customers can choose one of three service packages and pick the duration and a mileage of the service. > ŠKODA Service Pack Basic - Covers the cost of all services according to manufacturer specifications, > ŠKODA Service Pack Complete - The Basic Package plus the replacement of selected parts subject to normal wear and tear, > ŠKODA Service Pack Professional - The Basic Package plus a complete portfolio of parts subject to normal wear and tear, This package is especially suited to fleet clients,

Mobility Warranty ŠKODA offers a comprehensive Mobility Warranty, This offer may contribute to a customer's decision to buy a ŠKODA, Therefore, make sure you inform your potential customers about the advantages of the Mobility Warranty, If a customer's car breaks down, the "ŠKODA Assistance" call centre arranges for a service vehicle to go to the break-down site free of charge and, if necessary, arranges towing to the nearest ŠKODA authorised service partner and additional services for the driver and passengers, such as an overnight stay in a hotel, a replacement vehicle or substitute transport - all as part of the Mobility Warranty, The Mobility Warranty is only valid if the proper servicing inspections are carried out by the network of ŠKODA authorised service partners, Every duly completed servicing inspection extends the Mobility Warranty by another service interval, Mobility Warranty is provided free of charge throughout the vehicle lifetime, provided that the service inspections comply with conditions in the vehicle's Service Book, 293 7 Aftersales

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ŠKODA Extended Warranty With the Superb, like with other ŠKODA models, customers can order a car with an Extended Warranty, This Extended Warranty is offered as optional extras; when placing an order for a vehicle, customers can choose an appropriate equipment package in the configurator, If a customer selects a stock vehicle manufactured and delivered without an Extended Warranty, this can be ordered via the spare part ordering system no later than the time of sale and delivery of the new vehicle to a customer, Once a vehicle has been sold to a customer, an Extended Warranty cannot be purchased, The Extended Warranty expires either at the end of the selected period for which the warranty has been extended, or on reaching the selected mileage limit (whichever is earlier), Over the duration of the Extended Warranty, customers have the right to free, timely and proper removal of legitimately claimed defects, The Extended Warranty does not apply to the normal operational wear and tear of parts consistent with the vehicle's mileage defined in the Service Schedule and Handbook Service Organisation, When an Extended Warranty is purchased, the warranty period for defects in paint on the bodywork remains at three years and the period for non-rusting through of bodywork remains at twelve years, Within the Extended Warranty, the customer has the right to the repair of justifiably claimed defects, However, there is no entitlement to either a vehicle exchange or the right to withdrawal from the contract, During the Extended Warranty period the customer is entitled to the free repair of claimed defects at any authorised ŠKODA service partner regardless of where the defect occurred, If the defect occurs outside of the country, in which a new car was put into operation, it is necessary to repair the defect at any authorised ŠKODA service partner in the country where breakdown occurred and when making a claim the customer must present the service booklet, in which the Extended Warranty is confirmed, If a justifiably claimed defect is not repaired free of charge and the customer has to pay the costs associated with the repair themselves, then their local authorised ŠKODA service partner shall reimburse those expenses in accordance with the current exchange rate upon presentation of proof of payment, In case that the repair is not provided free of charge and is charged to customer despite the meeting of all the conditions for entitlement to warranty repairs during the Extended Warranty, then the difference between customer and warranty rates will be charged to the importer whose service partner charged customer for repair costs, In internal systems all vehicles coming with the ŠKODA Extended Warranty are highlighted to refer to the "EW-ASG- ŠKODA" Service Contract, Available data include the "Date of beginning", "Date of end" as well as "Initial mileage status" (km) and "End mileage status" (km), The Service Contract can be found in: > ElsaPro > Vehicle data > Contract data; > SAGA/2 > Master data > Vehicles > Contract data, 294 Warranty claims related to repairs during the Extended Warranty are handled in the usual way in the SAGA/2 using claim type l-AG, 7.5.5 Comprehensive range of services From time to time, customers' ŠKODA vehicles require our care, whether for regular maintenance, repairs or a customer's intention to purchase or hire ŠKODA Genuine Accessories, The ŠKODA Service has suitable solutions for all these situations as far as taking care of the customer's car and keeping the customer mobile are concerned,

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ŠKODA Assistance If a customer's vehicle breaks down while on the road, customers can contact the "ŠKODA Assistance" call centre at any time (24 hours a day, 365 days a year):

Czech Republic: 800120 000

Abroad: +420 236 090 002

Example above is valid for ŠKODA Assistance in the Czech Republic, Call centre services also deal with vehicles made inoperable by accidents, forced break-in, vandalism or theft, Call centre staff arrange all the necessary assistance for customers and help them deal with the inconvenience they have suffered, 295 7 Aftersales Breakdown Call and Info-Call ŠKODA AUTO introduces new features in vehicle infotainment devices - Breakdown Call and Info-Call, These features are available with all ŠKODA infotainment devices in the Superb, BREAKDOWN CALL For Breakdown Call driver can push a software button marked as Breakdown Call, which is in the radio or navi menu, The call might be initiated in following examples: > Call for help after breakdown

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> Gain technical advice regarding vehicle > Require additional services provided by dealer INFO-CALL For Info-Call driver can push a software button marked as Info-Call in the radio or navi menu in order to call importer's Customer service hot-line, The call might be initiated in following examples: > Customer support > Customer queries The Breakdown Call and Info-Call services are free of charge, Charges are only made for a phone call in accordance with the fare conditions of customer's telephone service provider, The breakdown and info phone numbers are set country-specific at the factory, If customer wants to change the pre-set numbers, then a ŠKODA authorised service partner should be consulted, Pick-up and delivery If getting a car to the service centre is complicated for the customer, the ŠKODA authorised service partner arranges a date and time to pick up the vehicle from the customer, Once the service is completed, the service partner delivers the vehicle back to its owner, Courtesy car ŠKODA authorised service partners can provide courtesy vehicles for customers while repairs or service inspections are being carried out, Express Service The authorised service partner offers pre-defined services to the customer without the need to make an appointment, within 60 minutes and with no extra charges, Examples of ŠKODA Express Services are, e,g, oil changes, air- conditioning disinfection, etc, 296 Wheel storage At the end of winter or summer, ŠKODA authorised service partners offer professional storage of complete wheel sets for customers, They also check the condition of wheels, Accessory hire When looking to hire, for example, a ski rack, child seat or a bicycle holder at affordable prices, customers can contact ŠKODA authorized service partners for information about hiring products from the range of ŠKODA Genuine Accessories, Car washing and interior cleaning Customers can order a complete car wash, including interior cleaning, at ŠKODA authorised service partners, ŠKODA Clever Repair

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For minor damage to the body, windscreen or plastic parts, ŠKODA service partners can offer customers alternative solutions, In some cases, it may be possible to repair a damaged part without replacing it, Preparation for vehicle testing and emissions measurement ŠKODA authorised service partners prepare customers' vehicles completely so that they pass compulsory technical inspections, They also measure the vehicle's emissions, Seasonal campaigns Before the beginning of spring, a special service offer - a spring service inspection for ŠKODA vehicles - is regularly organised for customers, Similarly, every year before the onset of demanding car operation in winter customers are offered a winter service check, Both of these service inspections are available at affordable prices and are complemented by an attractive offer of ŠKODA Genuine Parts and ŠKODA Genuine Accessories, A ŠKODA authorised service partner is simply an ideal solution for customers' ŠKODA vehicles, 297 7 Aftersales AdBlue® The AdBlue® is refilled between service intervals, which gives authorised ŠKODA service partners a unique opportunity to enhance customer loyalty and win new clients by offering a comfortable solution, The refilling is a simple procedure, and it is therefore important to perform this service without downtimes, As standard, every authorised service partner will be provided with the VAS6542 or VAS6960 unit which can be used for refilling the AdBlue® (the Genuine Parts portfolio includes 1.891, 51,101 and 2001 packs), There is a risk of drivers tending to top up the AdBlue® themselves at petrol stations - in this connection, make sure to train your retail/servicing network to be prepared to approach AdBlue® customers right at the beginning and offer them the benefits that come along with the AdBlue® purchase, Customer benefits may include e,g: > loyalty card: every nth refill free or with an n-percent discount; > after nth refill: next car check-up with an n-percent discount or free of charge; > after nth refill: simple services (e,g, interior cleaning) with an n-percent discount or free of charge; > after nth refill: ŠKODA merchandise; > quick check of other fluids, tyre tread depth, windscreen wipers, etc, - free of charge, Further, you may want to warn customers of the disadvantages/risks of DIY refilling: > Staining the car's interior (see the ŠKODA Yeti - refill neck in the luggage compartment) or the user's clothes, unpleasant odour as a consequence, etc,;

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> All this information and AdBlue® technical data will be provided and described in detail in the Manual for Importers to be completed soon, The AdBlue® communication campaign will involve the use of the following end-customer materials: > Leaflet; > Direct mail; > E-mailing; > Price reduction voucher (can be used in the CROC campaign); > Loyalty card; > Website, 298 7.5.6 Service intervals NEW INTERVALS APPLY TO THE SUPERB: 1) Variable service interval QI6, i.e. > Engine oil changes when indicated (at the latest after two years or 30,000 km) > Inspection after two years or 30,000 km and then every year or 30,000 km 2) Fixed service interval, i.e. > Qll - engine oil change every 5,000km or once a year > Q12 - engine oil change every 7,500 km or once a year >QI3-engineoilchange every 10,000 km or once a year > QI4 - engine oil change every 15,000 km or once a year > Inspection after two years or 30,000 km and then every year or 30,000 km Note: The ŠKODA authorised service partner will inform customer of the range of servicing operations required during a service, 7.5.7 New servicing products for the Superb In connection with the launch of the third-generation ŠKODA Superb, about 5 special new tools will be introduced [detailed information will be available on ŠKODA B2B Portal (https://portaLŠKODA-auto.com)], 7.5.8 Digital Service Plan The ŠKODA authorised service partner does not have to confirm the appropriate service verification in the Service plan, but in the digital service schedule, The customer can keep the respective printed verification in the pocket on the inside cover page of the Service

plan,

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Benefits for ŠKODA customers > High level of security when it comes to the manipulation of the event entries; > Transparent documentation of service work carried out; > Protection against loss or damage of the event entries - the customer receives a complete service verification

if required; > The vehicle can be serviced by any ŠKODA authorised partner (also abroad) - the database is accessible

worldwide; > Increased transparency when purchasing a used vehicle due to event entries being stored centrally; > The system records support the customer in the enforcement of obligations under the Extended and the

Mobility Warranties, 299 7 Aftersales 7.5.9 Service Apps ŠKODA Service App: ŠKODA Service in the customer's pocket The ŠKODA Service application is designed for smartphones and is intended to help ŠKODA AUTO customers in any difficult situation they may encounter on their travels, The application contains useful information and functions divided into 3 main categories, My dealer gives the customers the option of choosing their favourite service centre, which can easily be contacted via the application, They can also display opening hours and the range of services offered, Moreover, app displays latest dealer's or ŠKODA news, Assistance helps the customers to contact the Assistance Service, The dealer search function helps them find the dealer closest to their current position, In emergencies the customers can use the "Emergency Tips in Trouble" function, which provides first aid information, a number for the ambulance service, etc, "Parking Assistant" helps the users to find their cars or share car's position with dealer or customer's friends, My car is focused on choosing customer's vehicle from a list of models produced by ŠKODA or by entered VIN Code, The customer gains access to the full-featured owner's manual, It also includes a summary list of control lamps and manuals for available infotainment systems,

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300 The ŠKODA Service App is available free of charge for customers with Apple iOS devices (i.e. iPhone, iPad, iPod) and Android OS smartphones and tablets in all cooperating markets. The ŠKODA Manual App: Luxury owner's manual on tablet The ŠKODA Manual application is aimed at users of tablets who are interested in ŠKODA vehicles or already own one, The application contains full-featured digital versions of the owner's manual for all current ŠKODA models and manuals for available infotainment systems. The main App features are: The customer chooses from list of ŠKODA models and available versions of the owner's manuals or enters VIN Code of their car, Once the selected manual has been downloaded to the customer's device it is available for off-line reading any time. The ŠKODA Manual App is available free of charge for customers with Apple iPads and Android tablets in all supported languages and all ŠKODA markets. 301

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Launch & Training Guide 302

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8 Summary

8.1 Innovations compared to the second-generation Superb 304

8.2 Product Information 307

8.3 Other chapters 311

Summary 303

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8 Summary 8.1 Innovations compared to the second-generation Superb Trim innovations as compared to the second-generation Superb Safety > Blind Spot Detect (rear radar) > Crew Protect Assist Front > Leaving Car Concept > Rear Traffic Alert > Smart Light Assist (Bi-Xenon headlights with MDF - automatic high beam control and dipping) and LED Day Light > Front Assist (front radar) > Lane Assist > Light Assist - automatic control of high beams > Multi-Collision Brake > Speed Limiter (always with Cruise Control) > Travel Assist - traffic sign recognition and display > XDS+ Design > LED Interior Lighting Package "Basis" (LED technology for front and rear ceiling/map reading lamps, inside door handle lighting, front foot rest area, make-up mirror in sun visors) > LED Interior Lighting Package "Plus" - Interior (LED technology for ambient lighting, front and rear ceiling/map reading lamps, inside door handle lighting, front and rear foot rest areas, make-up mirror in sun visors) > LED Exterior Lighting Package (LED technology for high-end set of integrated tail lights, registration plate lamps, Boarding Spots) > 19" alloy wheels > Electrically controlled panoramic sunroof for the Superb liftback > Invisible exhaust tailpipes (visible exhaust tailpipes for 2.0 TSI/206 kW) Comfort > Adaptive Cruise Control with Stop&Go feature (for DSG) > MirrorLink ™ Plus Wireless RSE "App" > Park Assist (Generation 3.0) > Rear View Camera with dynamic guide lines > Telephone module with SIM card slot and LTE support > 3-zone air-conditioning > Adaptive Cruise Control > MapCare (only for Europe) > MIB II > Sound System CANTON (12 loudspeakers - 610 W) Function > Adaptive Chassis Control DCC (including Driving Mode Select) > Electromechanical parking brake > Colour Maxi DOT > Driving Mode Select > Waste bin Note: The innovations highlighted this way are used for the first time in a ŠKODA.

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304 Technological innovations as compared to the second-generation Superb Technology > Autohold > Cylinder deactivation system (1.4 TSI/110 kW ACT) > Foil-heated windscreen > SCR (AdBlue®) for diesel engines of over 110 kW and for all 4X4 vehicles > Top-end diesel engine: 2.0 TDI/140 kW > Top-end petrol engine: 2.0 TSI/206 kW > All engines are new and turbocharged > Except for the basic 1.4 TS1/92 kW engine, all of the petrol units are more powerful (110-206 kW) > More powerful diesel engines (88-140 kW) > Start-Stop and brake energy recovery as standard for all engines compliant with the EU 6 standard Note: The innovations highlighted this way are used for the first time in a ŠKODA. 305 Summary 8 Summary

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Simply Clever items Technology > Bottle holder in front (1.51 bottle) and rear (1.51 bottle) doors > "Easy Open" cup holder front > Emergency vest compartment (in the doors) > Foldable towing device > Radio with remote control* > Tablet holder in the Jumbo Box > Tablet holder - rear > Tip to Close - electrically controlled boot lid > Two umbrella compartments (driver and front passenger doors) incl. two umbrellas > Virtual Pedal (only in combination with the electrically controlled boot lid and KESSY) > 230V socket with USB in the rear > BT comfort telephony with Phone Box (with aerial connection) > DLF (foldable backrest of the passenger seat) > Ice scraper in the fuel tank lid > MirrorLink™ > Misfuel protection > Remote folding of the rear backrest - from the luggage compartment > Mesh pockets on the inner side of front-seat backrests > SmartGate (AppGateway) > USB + Aux-ln > 2 "cargo elements" in the luggage compartment > Electrically controlled front passenger seat - from the rear-seat compartment > Electrically opened and closed boot lid (automatically unlocked roller blind for the Superb Combi) - new for the Superb liftback, too > Mechanical roller sun visor for side windows > Net programme > Rear shelf storage behind the rear seats (vertically) > Removable LED lamp in the luggage compartment (new for the Superb liftback) > Ticket holder on the A pillar Note: The innovations highlighted this way are used for the first time in a ŠKODA. The items highlighted green are new as compared to the previous-generation Superb. * Part of the rear-seat entertainment package. 306 8.2 Product Information Design > The task that the ŠKODA designers responsible for the Superb III got at the outset was set clearly: a car revolutionary in terms of both technological sophistication and design.

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> The first official "tasting" of the new Superb's styling took place in the spring of 2014: ŠKODA presented the VisionC, a five-door concept coupe, at the Geneva Motor Show. Both industry experts and visitors were impressed by the car's clean- cut silhouette, horizontal lines that highlighted its athletic build and smart details nailed to perfection. All these attributes have been applied to the vehicle that is soon going to arrive at your showrooms. > The third-generation Superb's strong visual dynamics and confidence have been described very appositely by one of the participants of our in-house focus group sessions: "When you see this car in your rear-view mirror, you will leave the fast lane." > The third-generation ŠKODA Superb comes with a portfolio of 14 body colours: 4 non-metallic (Candy White, Laser White, Corrida Red, Pacific Blue) and 10 metallic ones (Moon White, Brilliant Silver, Cappuccino Beige, Jungle Green, Lava Blue, Rosso Brunello, Business Grey, Quarz Grey, Magnetic Brown, Magic Black). > The "Business" grey metallic colour is being used for the first time in a ŠKODA and is becoming the communication colour for the brand's biggest liftback. Interior > Compared with the Superb II, the rear-seat elbow width has grown by nearly seven centimetres. > For the first time in a ŠKODA model, the vehicle can be fitted with three-zone air conditioning. > The Climatronic air conditioning system includes a humidity sensor... > ...and the REST system designed to keep heating the car for as much as 30 minutes after the ignition switch-off. > Coming in three colours (white, blue, green), the Interior LED Lighting Package takes interior lighting to new heights. > As a brand-new function, a tablet can be safely stored in a special compartment that is part of the Jumbo Box, in a holder located in the rear-seat arm rest or in a holder in the front-seat arm rest. > Ventilated front seats (including heating) are available from the Ambition upwards. > Compared with the previous-generation Superb, the total volume of storage compartments has grown by more than 20%, to max. 26.7 litres (depending on the selected trim level). > The luggage compartment has grown by 30 I to 625 I (including the spare wheel compartment). > As a brand new function, the rear-seat backrests can be folded down also from the luggage compartment. > The backrest of the Superb's front passenger seat can be folded down to enable transportation of objects as much as 3,110 mm long. > The new Superb comes with 20 combinations of seat, door & ceiling upholstery and carpet. 307 8 Summary Equipment > The new Superb is fitted exclusively with second-generation infotainment (MIB) systems. > The touch screen sizes are as follows: Swing MIB 5", Bolero and Amundsen 6.5", Columbus 8". > USB socket for connecting external audio sources comes as standard on all MIBs. > The car can be equipped with an additional USB socket for rear-seat passengers. > Bluetooth telephony comes as standard from the Bolero MIB upwards (option for the Swing MIB). > Starting from the Bolero MIB, infotainment systems are equipped, as standard, with the MirrorLink™ functionality (from CW 22/2015 also with the Apple CarPlay, Google Android Auto) to mirror certified smartphone functions/applications on the MIB display. > The Columbus MIB navigation comes with the "Rubberband Tool", a new feature for simple route

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changes. > All MIBs include the Drive Green function to evaluate the environmental friendliness of the user's driving style. > The Media Command function makes it possible to control the Columbus MIB via a mobile device application. > The CANTON Sound System has an output of 610 W and comes with 12 speakers (including a subwoofer). > Thanks to the Phone Box, mobile phone will have signal even in places with poor reception. > Parking can be supervised by the third generation Park Assist. The Superb will select a suitable location itself and park - applicable to both parallel and perpendicular parking, including, as an innovation, forward perpendicular parking. > Another parking assistant is the Rear Traffic Alert. > As an innovation, the tow bar has a pop-out design and can be simply released from the luggage compartment. > The boot lid can be operated electrically. > The luggage compartment can be opened simply by "kicking" the "Virtual Pedal". > The windscreen is heated by means of a transparent, metal-coated layer to offer unobstructed vision. > As a standard feature, the Columbus MIB can create a local wireless network WLAN (Wi-Fi). 308 Safety > Thanks to the modular MQB-B platform, the Superb offers a wide range of cutting-edge safety and assistance systems. > Advanced material engineering has pushed the boundaries of passive safety: compared with the Superb II, the skeleton of the new Superb is more rigid, yet lighter. > Innovations include radar-based assistance systems: Front Assist, Adaptive Cruise Control and, for the first time in a ŠKODA model, the Trafficjam Assist, Emergency Assist, Blind Spot Detect and Rear Traffic Alert. > Camera-based systems include the Lane Assist, Light Assist and Smart Light Assist. > The Smart Light Assist system with an active variable dimming solution maximises the time for which the driver can have high beams on. > The Rear View Camera with dynamic guide line changes (according to wheel turn angle) makes parking a lot easier. > As many as nine airbags (including driver's knee airbag) to protect the car occupants in the event of an accident. > Bi-Xenon headlamps with AFS and LED daytime running lamps. > LED technology available also for the integrated LED tail lights. > The attractive integrated LED tail lights solution is part of the exterior LED package (also includes a registration plate LED lamp).

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Engine > The engine portfolio has been changed completely - all of the engines are brand new. > All of the engines fitted to the new Superb are four-cylinder, turbocharged units with direct fuel injection and four valves per cylinder, compliant with the EU 6 emission standard. > The top-end petrol engine, 2.0 TSI/206 kW, is the most powerful spark ignition unit across ŠKODA. > The same applies to the top-end diesel engine, 2.0 TDI/140 kW. > The 1.6 TDI/88 kW and 2.0 TDI/140 kW engines are being used for the first time in a ŠKODA model. > The 1.4 TSI ACT/110 kW engine with deactivation of two cylinders is making a debut, too. Moreover, it is the first-ever small-volume turbocharged engine with direct fuel injection to offer this cutting-edge solution. > Four engines are available for four-wheel-drive vehicles, and the most powerful petrol and diesel units (206 kW and 140 kW, respectively) combine the four-wheel-drive exclusively with six-speed double-clutch DSG transmission. > The 2.0 TDI/110 kW (for 4x4) and 2.0 TDI/140 kW engines are fitted with SCR, a urea (AdBlue®) injection system. 309 8 Summary Transmission > The cutting-edge double-clutch DSG systems combine the benefits of manual and conventional automatic gearboxes. > DSG benefits as compared with manual systems: > Smooth gear shifting and acceleration without interrupting the power transmission; > Comparable fuel consumption with higher control comfort; > Unique sporty driving experience thanks to lightning-fast gear shifts (milliseconds) with no need to release the accelerator pedal; > The sailing mode saves fuel by consistently utilising the vehicle's kinetic energy. Bod a chassis > Thanks to substantially increased dimensions in both longitudinal and transverse directions, the new Superb offers more room in both the passenger and luggage compartments. > The MQB-B platform with a high share of hot-formed, high-strength steel elements has reduced the vehicle's weight by as much as 75 kg and increased the strength of the body and thus enhanced the driving comfort. > The adaptive chassis constantly monitors and evaluates the driving style and the road quality to maximize safety. Moreover, it can be set to meet the driver's preferences. > The rack-and-pinion steering system with an electromechanical R-EPS booster with variable effect saves fuel

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and makes it possible to use advanced assistance systems. > The electromechanical parking brake with the Autohold function increases comfort when stopping or pulling away. > The electronic limited-slip differential, XDS+, is designed to actively support the car's responsiveness and increase overall safety. > The four-wheel-drive system is based on the fifth-generation inter-axle Haldex clutch (Haldex 5). 310 8.3 Other chapters Big goals for a big car The tradition of the Superb line goes back to the 1930-1940s when this name represented the best ŠKODA had to offer to its customers, Decades later, in 2001, the Superb got back to the brand's portfolio to win some 130,000 customers, impressing primarily with ample rear leg room, Launched in 2008, the second contemporary Superb came with a variety of "Simply Clever" solutions, including a variable tailgate opening system called TwinDoor, Along with the estate version, the car won ca 570,000 customers to become one of the major players in the B segment, The ambition of the new Superb is even more daring: we believe thatthe third generation will beatthe sales of all the previous Superbs puttogether! The Cruiseship The Spaceship The Smartship The Flagship Ur-Superb 1934-1949 1st generation Superb (B5) 2001-2008 2nd generation Superb (B6) 2008-2014 3rd generation Superb (B8) 2015-

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Key words > Comfortable limousine in the premium segment > Impressive rear-seat roominess > Impressive rear-seat roominess > Impressive rear-seat roominess > Smart solutions > Modern technology > Impressive rear-seat roominess > Smart solutions > Cutting-edge technology > Striking design Production ca 900 units ca 130,000 units ca 570,000 units est. 900,000 units 311 8 Summary In terms of relationships with both existing and new customers, there are 6 areas in which the new ŠKODA Superb aims to achieve substantial intergenerational growth or at least reinforce its position: BRAND PERCEPTION: our flagship product will find it easy to prove that the label "best Superb of all time" is apposite, EXISTING CUSTOMERS: the third-generation Superb has retained all the properties appreciated by the owners of the previous models, including, in particular, ample roominess, high practicality and adequate price, COMPETITIVENESS: the new Superb sets new standards for technological sophistication not only within ŠKODA's product portfolio, but in some respects also for its direct competitors, NEW, DISCERNING CUSTOMERS: attractive design (plus sophisticated technology, high-quality materials, excellent workmanship and a favourable price/ value ratio) makes the third-generation Superb the first choice also for drivers of other brands who have so far believed that the shape of our flagship model is perhaps too conservative, BUSINESS: the list of more than 150 standard and optional items available for the new Superb includes a large number of solutions designed to convert the vehicle into an office on four wheels, FAMILIES: as is so typical of ŠKODA vehicles, the new Superb is a great choice forfamilies leading active lifestyles, offering a roomy and practical luggage compartment, advanced safety solutions, intelligent four-wheel drive,,, and much more, Communication > The communication and marketing campaign comes with a clear message: we are presenting the best-ever ŠKODA Superb!

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> In addition to its traditional customers, the new Superb's ambition is to approach drivers of competing vehicles who may be tired of having to choose between buying a car that features a bold, elegant face or one that looks less prestigious but is roomier and more practical, ŠKODA's top-end product will mean the end of this dilemma, because it will give them exactly what the campaign claim promises - they can "Travel in style, Travel in space," > The communication campaign is at the stage of intense preparation, so we cannot yet show you any particular samples, We will let you know once the final materials are available on the ŠKODA B2B Portal, 312 Summay

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313 Launch & Training Guide 314

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9 Index Index 315

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9 Index A ACC 42,77,137,141,147,148

Accessories see ŠKODA Genuine Accessories

ACT 44,160,164,172,204

Active cylinder management see ACT

Adaptive Chassis Control DCC

43,94,107,192,193,197

Adaptive Cruise Control see ACC

Adaptive Front Light System see AFS

AdBlue® 44,176,177,179,298

AFS 38,94,107,153,154

Air-condition 43, 60,75,76, 81

Airbag 74,135,136,150,151

Alcantara 87, 88, 89

Alloy wheels see Wheels

Amundsen 96, ,98,99,114,115,118,137,145

Android Auto® : see Google Android Auto®

Apple CarPlay® 96,120

Autohold 44, 75,105,134,149,198

Awards 25,37, 39,164

AWD see 4x4

B

Bi-Xenon 36, 38, 43, 50, 94,135,137,153,154,155, 236

Blind Spot Detect 43,106,134,135,137,138, 140

Bluetooth 73, 96, 97, 98, 99,100,104,112,114,115,121

Bolero 79,94,96,98,112,113,115,118,145

Boot lid 45, 49, 62, 66, 75, 77, 84,110, 244, 250, 273

C CANTON Sound System 43, 84, 94, 96, 98, 99, 100,101,102,242 Cargo elements 45, 85,86,92

CarPlay see Apple CarPlay®

Child Mirror 288

Child seats 25,135, 285, 288

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Citroen C5 16, ,232-235,263,251,260-273

Climatronic 76,81,82, 93,107

Colour Maxi DOT 43, 60,70,71, 94

Colours - body 58

Columbus 96,98,100, 101,104,112,113,115,121,145

Connectivity 42,96,112,118,120

Fog lights with Corner function 92,135

Crew Protect Assist 105,107,125,134,137,146 Crew Protect Assist Front 43,125,137,146 Cruise Control (see also ACC) 43,74, 77,92,107,137,

149, 254

Cylinder on demand see ACT

D Dashboard 56,61,68,87,236

Daytime Running Lamp 153

DCC see Adaptive Chassis Control DCC

Driver Alert 135,137,147,197

Drive Green (see also ŠKODA Apps) 96,103, 256

Driving Mode Select 43,75, 94,107,193,197

DRL see Daytime Running Lamp

DSG 26, 38, 43, 73,107,147,148,161,167 181,185,186,234

E EA211 160,161,162,164

EA288 160,161,173,179

EA888 160,161,167

Easy Open Cup Holder 45, 62, 63

Electro-mechanical power steering types see EPS

Electromechanical parking brake 43,75, 92, 141,147,149,198

Emergency Assist 134,135,141,147

Emergency vest 45, 63, 67, 80

Engines - diesel 15, 44, 111, 161,173-179,186

Engines - petrol 15,26,44, 160-172,179,181,186

EPS 197

EU 6 27, 44,160,173,179 F First generation Superb see ŠKODA Superb B5

(1st generation)

Foldable towing device 45, 62, 65,109

Ford Mondeo 16,24,232-235,239,245,

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257, 258, 260-273

Four-wheel drive see 4x4

Front Assist 43, 70,134,136,137,140-141,149

316 G Google Android Auto® 96,112,120

GreenLine 26, 38

H

Haldex (see also 4x4) 26,38,196,236,238,259

Headlamps 47,50,51,135,137,143,153-155

Heated windscreen 44, 81,111, 273

Hispano-Suiza 35

Hyundai i40 16, 24, 102, 232-235, 236, 246, 260-273

I

Independent heating 75-76, 81 ,111

Infotainment 60, 68,74, 97-101,103-104,115,118-121 158,193,236, 238, 240,253,254,272, 286

Isofix 135, 259

K KESSY 45, ,110

Kia Optima 16, 24,102, 232-235, 242, 245-247, 260-273

L

Lane Assist 43, 105,134-135,137,142,144,147-148, 159,197,253

Laurin & Klement FF 35

Leather 60,73, 87-90,92,93,94

Leaving Car Concept 43,134,147

LED 43,45,50 , 61, 63, 66, 85, 93, 94,109,126,127,

132-133,135, 139,153-157,158, 248, 250, 272, 273

LED daylights see Daytime running lamp

LED taillights 92,156-157

Light Assist 43,105,134,135,137,142,143,153

Light Assistant 135

LTE see Telephone module with SIM card slot and LTE support

M

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MapCare 43, 96

Maxi DOT 70-71,92,136,137,139,140,145

Media Command 62,96,104,112,124

MFA 70-71,92,117,119,139,140

MIB II 43,60,96-100,103,114

MirrorLink™ 112,116-119,120

MQB-B 42,134,159-160,188-190,192, 200, 257 Multi-Collision Brake 43,105,134-135,147,149, 272

0 Opel Insignia 16, 24, 232-238, 248, 250, 257, 260-273

P Panoramic sunroof 43,53,56,74, 77,108,146,273

Park Assist 43, 75,105,124,134,137,145,185,197

Park Distance Control 94,105,137

Parking sensor 75,92,105,109,145,148,250

Perforated leather 60, 87-90

Peugeot 508 16 , 24, 232-235, 248-250, 260-273

Phone Box 45,62,66,79,96,108,124

Prefill 134,149,198 R Rear Traffic Alert 43,105-106,124,134,137,140,

159, 272

Rear View Camera 43,105,134-135,137,145,159, 244, 27.

Renault Laguna 16, 232-235, 254, 248,254-256,

260-27:

Rest function 76,81-82,91

Rolls-Royce 36,259

S

SCR see AdBlue®

Second generation Superb

see ŠKODA Superb B6 (2nd generation)

Simply Clever 25,28,42-43,45,60, 62,

Smart Light Assist 43,105,134-135,142-143,153,

155,159

SmartGate 45,62,112,116-117,120,124

SmartLink 62, 66, 96,118-120

Sound System see CANTON Sound System

Speed Limiter 43,77,105,107,135,137

Start-Stop 26,44, 75,107,116,147,248

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Steering wheels 73-74, 92, 94,145-146,197, 251

SWaP 112

Swing 93,96-98,113,115,124,137

317 Index Š

ŠKODA 860 35

ŠKODA Apps 116-117, 300-301

ŠKODA Genuine Accessories 25,72,109,285-290

ŠKODA Superb (Ur-Superb) 21, 33-34,

ŠKODA Superb B5 (1st generation) 10,21, 36-37

ŠKODA Superb B6 (2nd generation) 10, 21, 38-39,

42-45,186

T

Tablet holder 45,62-63,65,80,91,287

Telephone module with SIM card slot

and LTE support 43,100,113-115,121

Three zone air-condition see 3-zone air-conditioning

Tip to Close 45, 62,110

TopTether 135

TPM 135-136,149

Traffic Jam Assist 134-135,141,148,159

Transmissions (see also DSG) 15, 26,141,147,161,

181-187,234, 244,271,283

Travel Assist 43,105,134-135,137,142,145

TwinDoor 21, 32,38,257,259

Tyre Pressure Monitoring see TPM

U Umbrella 36,38,45, 62,66, 80,93,259

Ur-Superb see ŠKODA Superb (Ur-Superb)

USB 45,62,93,96,112-113,118,124

V Virtual Pedal 45,110,124,257,273

VisionC 47,51

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W Warranty 160,242, 244-245, 247, 281, 283, 292-294

Wheels 43,49,92,94,121-123,286,297

Windscreen heating 45,75-76, 81,111,272

Wi-Fi see WLAN

WLAN (Wi-Fi) 96,104,112-113,116,121,124,272

X XDS+ 43,105,134-135,149,199-200

Xenon see Bi-Xenon # 3-zone air-conditioning 43

4WD see 4x4

4x4 23,26,28, 33, 38,160,176,184,192,196,272

318

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For internal use only. All information about the technical data, design and materials was correct at the time of going to publication. Information used in this document are intended solely for internal purposes, especially training, and should not be used in communication with customers under any circumstances whatsoever, ŠKODA AUTO reserves the right to make changes at any time. ŠKODA AUTO a.s. Marketing Mladá Boleslav March 2015 https://portal.ŠKODA-auto.com