lsa17: the evolution of location (xad)
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AUDIENCE PROFILE
Average HHI: 10k-20k
Average Age: 30-45
Gender: All
Marital Status: Single
AUDIENCE INSIGHTS
Explain the “so what” – what
does this tell us about their
audience
AUDIENCE ATTRIBUTES
Friends are most important people in their lives
Takes risks where there’s high return
Wants to have as much fun as possible
Feels disconnected without the internet
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Busiest day of week
Least busiest day of week
People seen on average every day
People seen on SundayAudience Insights
Gender: Female
Age: 24-32
Income: $80k
Fits in:
•Hispanic
•Business Traveler
•Fitness Enthusiast
•Music Lover
Likely to works
out in the gym 2
days on average
before work
Whole Foods
customer.
Likes to shop
on Mondays
after work
Likely to visits
“Squeaky Clean
Dry Cleaners” on
Mondays
42 visits
1:10 min
36 visits
5 min
24 visits
41 min
Weather Data
Forecasting
Expect Visitation
to Go
7%
Driving & Foot Traffic Data
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