lsa17: next-gen smb marketing platforms (pinterest, waze, square)
TRANSCRIPT
AN INTRODUCTION
TO WAZE ADS
Save every driver five minutes a day, every day.
#WAZEWIN
70MMACTIVE USERS /month IN WAZE /month
534MINS
Source: Waze internal data & comScore, Morgan Stanley Research
Tr ivia:
Where are Wazers m ost l ikely t o dr ive af t er ar r iving at Loews Coronado Resor t ?
Tr ivia:
Where are Wazers m ost l ikely t o dr ive af t er ar r iving at Loews Coronado Resor t ?
WAZE SOLUTIONS
BUILD AWARENESSIncrease your audience’s awareness of your brand or offer based on the location and context of a drive
DRIVE TO STOREBoost awareness of store locations and increase foot traffic
BILLBOARDS WITH A DIGITAL BACKBONE
BRANDED PINYour digital store signs on the map.
USE FOR:
1. Location awareness of your nearby store
2. Communicating offers and new LTOs
3. Driving navigations directly to your locations
1
SEARCH PROMOTIONYour brand is eligible to show at the top of search results, when users search for relevant brand and category terms.
USE FOR:
1. Creating a branded drive-to-store experience
2. Driving direct navigations to your locations
2
ZERO-SPEED TAKEOVERReach drivers when their attention is highest with our highest impact ad format.
USE FOR:
1. Offer or LTO promotion
2. Driving direct in-store navigations to your locations
3
LOCAL ADS THAT WORK
MD Now Urgent Care Results:
28 locations
7.6 Mil l ion Impressions
5,700 Brand Engagements
400 + Navigations
Get on t he Map
biz.waze.com
HOW DO I
GET ON THE MAP?mattphillips@ google.com | @ wazeads
Tr ivia:
Where did Wazers dr ive t o for TACOS af t er ar r iving at t he Loews Coronado Resor t ?
Addendum
Organic Brand Searches Dur ing Cam paign
Organic Brand Searches Pre-Campaign 3PM
8AM
ORGANIC SEARCH ACTIVITY BY HOURInf luence of af t ernoon cof fee cam paign on search behavior
Waze ads are l ike digit al bi l lboards along dr ivers’ rout es.
BRANDED PINPlace markers educate & reminding drivers of places near their drive.
SPECS
PIN & BRAND ICON
SIZES
152x112px
FILE TYPE
PNG, JPG, AI, EPS
The Brand Icon should be your most recognizable logo with minimal text. It is used for your B randed Pin and in Search.
EXPANDED PIN & ZERO-SPEED TAKEOVER
SIZES
174x174px
FILE TYPE
PNG, JPG, AI, EPS
* Displays only on larger devices like iPhone 6 Plus
The Expanded Ad for t he Pin and t heZero-speed Takeover is similar to a billboard - keep it simple to ensure your message resonates with drivers.
BRAND LOGO
* 154x120PX in app
SIZES
690x550px*
FILE TYPE
PNG, JPG, AI, EPS
A high-resolution version of yourbrand logo, which will be scaleddown to adjust to different devices. It is used on your Location Info page.
Pinterest is the world’s catalog of ideas
first baby tips
easy dinner recipes
1
People use Pinterest to plan
2
People use Pinterest to plan
3
The best ideas come from businessesThat’s why they’re essential to Pinterest
4
75%
of Pins come from businesses
Engagement with your content pays off, again and again
6
Pinterest is full of shoppers
7
16% higher salesPinners spend 16% more than the national avg
93%
of people say that they use Pinterest to plan
purchases
40%
of Pinners make > $100k/yr(Pinterest over indexes
on high-income shoppers)
Source: Millward Brown, Pinterest Consumer Study (Feb-Mar 2015)comScore; all U.S. online audiences Oracle Data Cloud DLX ROI Research for CPG, April 2016
4x higher sales lift from new customers
8
9
Scoutmob attracts new customers and increases sales
10
Scoutmob uses Rich Pins and Promoted Pins to reach a captive audience that values and seeks out distinctive, independently-made goods to adorn their homes and their lives
Results: 2x higher returns with Pinterest than with any other social channel
11
Dunn lumber reaches local Seattle DIY crowd
12
Dunn DIY creates helpful content resources to solve common household problems and inspire people to action
Results: increased Pinterest referral traffic to Dunn DIY from 0.59% to 47%
Square Customer EngagementSAUMIL MEHTA
Square helps sellers Start, Run and Grow their business
Start Run Grow
POINT OF SALE
HARDWARE
INVOICES
Free point of sale app that runs on iOS and Android devices
Start accepting card payments in minutes with Square’s hardware, including Square Stand and the contactless and chip reader
Quickly and easily create custom digital invoices and quickly collect payment
ANALYTICS
EMPLOYEE MANAGEMENT
APPS
A real-time, centralized view of business data to help to manage operations
Manage employee timecards, oversee multiple locations, and view detailed sales reports
Marketplace to select third-party software products (such as Intuit) to integrate with Square
CAPITAL
CUSTOMER ENGAGEMENT
Fast, transparent loans offered to prequalified sellers based on payment history and repaid automatically through card sales
Help businesses get buyers back more often, spending more per visit and referring friends and family
Increase restaurant sales through delivery
CAVIAR
Square Customer Engagement
DIRECTORYAutomated Contact Manager
FEEDBACKPrivate feedback from seller to buyer tiedto a transaction
MARKETINGMarket to buyers via Email, Facebook, Facebook Ads
LOYALTYDigital Loyalty program
GIFT CARDSRefer friends and family with branded Gift Cards
PAYMENT POINT OF SALE RECEIPTS EMPLOYEES
Why Square?
What is Directory?
Footnote
AUTOMATED CONTACT MANAGER
Help businesses automatically compile and segment buyer information using POS and Payments data.
SYNCED WITH SQUARE ECOSYSTEM
Source of buyer information across Square products like Invoices, Appointments, Feedback, Marketing, Loyalty, Card on File
Contact Manager - Add Customer to Sale
Footnote
Contact Manager - Instant Profiles
Contact Manager - Instant Profiles
Automated Groups
DIRECTORY
PAYMENTS
POINT OF SALE
LOYALTY MARKETING GIFT CARDS
What is Loyalty?
DIGITAL LOYALTY PROGRAM
Help businesses get buyers back more often and spending more per-visit with digital loyalty program
DEEPLY INTEGRATED WITH POS & PAYMENTS
Loyalty is built on top of Directory, Payments and POS for a deeply integrated experience
Loyalty insideSquare Point of Sale
3 Flavors of Loyalty
Footnote
VISIT-BASED (VISIT 5 TIMES, 6TH FREE)
Ideal for businesses with a lot of repeat visits and small ticket sizes
SPEND-BASED (SPEND $500, GET 10% OFF)
Ideal for businesses with fewer repeat visits per year and diverse ticket sizes
ITEM-BASED (BUY 10 BAGELS, GET A PASTRY)
Ideal for businesses with a diverse menu optimized for gross margin
What is Marketing?
Footnote
INTEGRATED WITH DIRECTORY, POS & PAYMENTS
EMAIL, FACEBOOK, FACEBOOK ADSAutomated and Blast campaigns for Email, Facebook and Facebook Ads
Closed Loop System integrated with Square POS and Payments
Square Marketing - Blast and AutomatedCampaigns
Footnote
Square Marketing - Targeting AutomatedGroups
Footnote
Square Marketing - Seamless Facebook Advertising
Footnote
Square Marketing - Closed Loop tied to Payments
Footnote
Footnote
Square Marketing - Closed Loop tied to Payments
Footnote
Square Marketing - Closed Loop tied to Payments
