lsa bootcamp atlanta: email marketing in a multi-device era (constant contact)
TRANSCRIPT
© Constant Contact 2015
Email Marketing in a Multi-Device Era
Questions after the event?
R. Pamela AlexanderTechnology Strategist & Exec. Producer BizLynks.TV Constant Contact Authorized Local Expert
Free 30-minute Connection Call: www.RPamela.com
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Mobile Friendly Emails
Don’t make calls to action hard to find or read
Use clear and easy calls to action
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Make it look like you
Pro Tips• Place your logo left or
center – not right• Make pictures clickable
Source: Constant Contact Data Reveals Direct Correlation Between Email Campaign Effectiveness and Number of Images and Text Lines Featured, 2015
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Make it easy to take action
Pro Tips• Keep key action above
the scroll line
• Limit choices
• Less is more
Source: Constant Contact Data Reveals Direct Correlation Between Email Campaign Effectiveness and Number of Images and Text Lines Featured, 2015) 15
Make it engaging with visuals
Pro Tips• 40% of people respond to
visuals more than text• Videos increase clicks by
300% • 3 or fewer images for
highest click through
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Take advantage of mobile features
Pro Tips• Phone numbers and
addresses become links
• Teaser Text
Apps for Email Creation
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• Use your smartphone to build an email
• Send it to your list• Check your results
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• Add “Join My List” to your website
• Add a link to email signature
• Set up Text To Join• Get them on Facebook• Scan to Join
Tools To Expand Your Reach
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Email campaigns
Facebook promotions
Deals or coupons
Run & Promote events
Online Surveys
Donation Campaigns
Types of campaigns
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Email & Social
Drive Response
Repeat & Referrals
Mobile Friendly
Immediate Payoff
Grow Your List
Track Everything
What do they allhave in common?
Get started today…http://bizlynks.constantcontact.com
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free 60-day trialNo Contract & No Credit Card Needed
Text To TrialText PAMELA to 99000
to set up your account in minutes
© Constant Contact 2015
R Pamela AlexanderTechnology Strategist & Exec. Producer BizLynks.TV Constant Contact Authorized Local ExpertEmail: [email protected]
Thank You
Questions after the event?Free 30-minute Connection Call: www.RPamela.com