lr health & beauty 2010 marketing plan

YOUR WAY TO SUCCESS

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Dear LR Partners and interested persons in the LR Business

In 1985 the first foundation stone was laid in Ahlen Germany for an exceptional

successful business.

The idea was to offer high quality perfumes, cosmetics and body care products

at an attractive price in the direct marketing business, too intrigue customers

and to build distribution partners quickly.

From the clear assortment of products, in-between everything else, LR grew to

include a wider improved excellent product portfolio, from a regional company

grew to become a market leader in Germany and spread out to include several

other lands, all becoming LR Health & Beauty Systems GmbH.

LR is in an exceptional position within their branch for numerous reasons:

- our high quality and innovative product assortment

- our International Star Concept

- our incomparable Bonus System

- our unique Car Concept

- our individual Training Program

And last but certainly not least

- a business structure that is embossed with responsibility, trustworthiness and

passion.

Look for yourself at our business concept and you too will want to become a

part of our successful team.

We look forward to coming on board!

Yours sincerely,

Dr. Jens M. Abend

Chief Executive Officer


A COMPANY ON THE ROAD TO SUCCESS

1994Turnover

120 Million €

1985Turnover0.4 Million €

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Since our beginnings in 1985 year after year our turnover has continued to grow and the greatest success is still ahead of us!

2005Turnover

308 Million €

1997Turnover

141 Million €

2002Turnover

175 Million €

2008Turnover

335 Million €


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Aloe Vera Body Care

- Body Care with the highest Aloe Vera contents

- Awarded by the Institute with “very good” evaluation

Highest Percentage of Aloe Vera

The LR Aloe Vera products contain varying percentages of Aloe Vera Gel. In line with the purity of the Gel, the percentage of Aloe Vera is just as crucial to the quality of the products.

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* on average

“very good”

Aloe Vera Percentage LR Other Suppliers*

Aloe Vera Deo Roll-on 12 % 4,4 %

Aloe Vera Hair & Body Shampoo

Aloe Vera Tooth Gel

35 %

43 %

30 %

35 %

Aloe Vera Cream with Propolis 79 % 74 %

Aloe Vera Emergency Spray 83 % 78 %

Aloe Vera Hand Cream 35 % 30 %

Aloe Vera Lip Care 40 % 35 %

Aloe Vera Cream Soap 38 % 33 %

Aloe Vera Soft Skin Cream 35 % 30 %

Aloe Vera Thermo Lotion 45 % 38 %

Aloe Vera Concentrate 90 % 85 %

Aloe Vera Body Balm 69 % 64 %


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MAKE MONEY AND SAVE

High quality Eau de Perfume

Excellent Aloe Vera Drinking Gel

AU$ 39.00Purchasing Price Gross for LR Partner

AU$ 55.00 Recommended Retail Price

AU$ 39.50Recommended Retail Price

AU$ 28.00Purchasing Price Gross for LR Partner

CUSTOMER

LR PARTNER40% Margin


Purchase Price (PP) for LR Partner $ 1,000.00

Customer Retail Price $ 1,400.00

40% Margin $ 400.00

9% Bonus on $ 1,000.00 $ 90.00

EARNINGS AU$ 490.00

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PERFOMANCE BONUS SCHEDULE

12.000 PV = 21% Bonus

8.000 PV = 16 % Bonus

4.000 PV = 14% Bonus

2.000 PV = 11% Bonus

1.000 PV = 9 % Bonus

500 PV = 6 % Bonus

250 V = 3% Bonus

FAIR TERMS

No monthly minimum turnover requirement

No requirement to purchase or stock products

2-3 days delivery time

No minimum purchase amount required

2 months return of goods

No notice of termination period required

Example:

$1.00 = approx. 1PV

Monthly Order:

To simplify the calculation $ 1.00 = approx 1 PVFor more detailed information regarding the relevanceof PPGross, PV and BV see Partner Price Lists in Australia and New Zealand.

Defi nition: PV = Point Value BV = Business Volume PPGross = Purchasing Price for LR Partner

For further information make sure you are attendingLR Business Seminars and talk to your Sponsor/Teamleader or Organisaiton Leader.

AttentionDue the fact that most of the Starter Sets and Sales Tools are highly subsidised, the BV can be signifi cant lower from the PV or PPGross for these items, for more detailed information see First Order Form or talk to your Teamleader or Organisation Leader


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Anna

YOUR FIRST CAREER STEPSponsor New Partners + Receive Differential bonus

Let the people around you profit from the advantages of the LR Business. We reward the sponsoring of the new LR Partners with attractive bonus payments, month after month, year after year. That’s how your part time job can quickly turn into your main occupation and the additional income turns into financial and personal freedom. This is how your business could look like just after one month!

Bonus is only payable when your personal PV is at least 100 PV

Example:

9%

9%

9%

9%That’s how your business could look like just after one month!

5% of $ 1000 B

V = $ 50.00

5% of $ 1000 BV = $ 50.00

5% of $ 1000 BV = $ 50.005% of $ 1000 BV = $ 50.00

(JUNIOR Manager)

1’000 PV

$ 1’000 PP

1’000 PV

$ 1’000 PP

1’000 PV

$ 1’000 PP

1’000 PV

$ 1’000 PP

1’000 PV

$ 1’000 PP

Your earnings

1. Profit on Wholesale (Margin) 40% of $ 1‘000 PP = $ 400.002. Personal Bonus 14% of $ 1‘000 PP = $ 140.003. Difference Bonus 4 x $ 50.00 = $ 200.00

Earnings = AU$ 740.00

Anna

Peter + Karin

Volker

Simone + Uwe

YOU14%


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Performance Bonus Schedule

12.000 PV = 21% Bonus

8.000 PV = 16 % Bonus

4.000 PV = 14% Bonus

2.000 PV = 11% Bonus

1.000 PV = 9 % Bonus

500 PV = 6 % Bonus

250 PV = 3% Bonus

SPECIAL BONUS TABLE

12**x 21% = 10.0 % Bonus

12* x 21% = 9.5 % Bonus

10 x 21% = 9.0 % Bonus

7 x 21% = 8.5 % Bonus

4 x 21% = 8.0 % Bonus

2 x 21% = 7.5 % Bonus

1 x 21% = 7.0 % Bonus

* plus additional qualification Vice-President** plus additional qualification President

1. Margin 40% $ 1,000 PP = $ 400.00

2. Own Bonus 21% $ 1,000 PP = $ 210.00

3. Difference in Bonus

- from Hans 18% $ 250 PP = $ 45.00

- from Simon 18% $ 250 PP = $ 45.00

- from Jan + Eva 15% $ 500 PP = $ 75.00

- from Barbara 12% $ 1,000 PP = $ 120.00

- from Anna 11% $ 2,000 PP = $ 200.00

- from Peter & Karin 7% $ 4,000 PP = $ 280.00

- from Volker 5% $ 8,000 PP = $ 400.00

4. Special Bonus

- from Simone & George 7% $ 14,000 PP = $ 840.00

5. Leader Bonus 3% $ 16,000 PP = $ 480.00

Earnings = AU$ 3,095.00

Leader BonusYou receive 3% Leader Bonus of your group turnover if you have a least 8 active bonus lines and 16,000 PV total turnover or where there is a 21%er in your group, you need at least 12,000 PV side volume against your 21% line to receive 3% leader bonus on your side volume..

Example – left3% of the turnover from Hans, Simon, Jan + Eva, Barbara, Anna, Peter + Karin, Volker

Your Earning possibilities in as soon as a few months:

This is under the assumption that 1 PV = 1 BV = $ 1.00AU PPFor correct calculation please see PV/BV/PP in your Australian and New Zealand Price Lists.


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1

SUCCESS IN THE LR BUSINESS

YOU500 PV

FAST STARTER – REWARDS FOR SURE

When you reach the 11% level either in your first month of becoming a LR Partner or at the latest by the 2nd month, you will receive a top reward of your choice.*

A500 PV

B500 PV

C250 PV

D250 PV

Example 1:Over the Organisation build up

Example 2:Sales of Products

YOU2.000 PV = 11%

with only 2-3 parties

Exa

mp

les

YOU

Choose a gift reward from the LR reward offer

Digital Camera Navigation System

* find out more details in the Quick Starter Flyer


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BECOME AN ORGANISATION LEADERAND DRIVE YOUR DREAM CAR

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1

2

LEVEL 1: ORGANISATION LEADER*For qualification criterias see the LR Career Ladder

A-Class

LEVEL 2: SILVER-ORGANISATION LEADER*For qualification criterias see the LR Career Ladder

C-Class


President6 consecutive months with 12 x 21%er including 1 x Platinum Orga Leader or$ 2,000.000 PV Group Turnover

Bronze Organisation Leader6 consecutive months with 12 active bonus lines Including 2 x 21%er plus 12,000 PV side volumeor 3 x 21%er

Silver Organisation Leader6 consecutive months with 12 active bonus lines Including 4 x 21%er plus 12,000 PV side volumeor 5 x 21%er

Gold Organisation Leader6 consecutive months with 12 active bonus lines Including 7 x 21%er plus 12,000 PV side volumeor 8 x 21%er

Platinum Organisation Leader6 consecutive months with 10 x 21%er

Vice President6 consecutive months with 12 x 21%er including 3 x Silver Orga Leader or$ 1,000.000 PV Group Turnover

Star President* up to *****6 consecutive months with 12 x 21%er including 3 – 7 Platinum Orga Leaders or$ 4,000.000 up to $ 12,000.000 PV Group Turnover

$ 66,000 up to

$ 140,250

$ 107,250 up

to $ 330,000

$ 297,000 up

to $ 528,000

$ 462,000 up

to $ 1,320.000

$ 990,000 up

to $ 1,650.000$ 1,237.500 up

to $ 2,310.000

$ 1,980.000 up

to unlimited

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YOURCHANCE

TOCHANGE

Aerolink Business Park – 1&2/85-91 Keilor Park Drive, Tullamarine Victoria 3043 . www.LRworld.com

Art

. N

r.: 9

2502

-030

AU


lr health & beauty 2010 marketing plan

Documents

aloe vera body balm

aloe vera lip care

aloe vera cream soap

aloe vera hand cream

aloe vera deo rollon

highest aloe vera contents

aloe vera emergency

aloe vera thermo lotion