lqrda mid-year presentation 2011
DESCRIPTION
Presentation by the Lunenburg Queens Regional Development Agency to federal, provincial and municipal funding partners on October 24, 2011.TRANSCRIPT
Mid-Year Presentation
October 24, 2011
Welcome
Introductions
Mid-Year Report OverviewAndrew Button
Marketing & CommunicationsJim MacLachlan
Break
Projects
• Business GrowthShawn Allen
• Workforce DevelopmentStephanie Lohnes
• ImmigrationAnne Fownes
Video
SummaryAndrew Button
Questions
Agenda
Overview
LQRDA Team
Andrew Button Executive Director
Anne Martin Operations Manager
Anne Fownes Lead Newcomer Navigator
Dolores Atwood Newcomer Navigator
Ellen Fancy Administrative Services Coordinator
Jim MacLachlanMarketing & Communications Officer
Shawn Allen Business Growth Officer
Stephanie Lohnes Workforce Development Officer
Tyler Roach Youth Intern - Development Officer
On behalf of its municipal, provincial, and federal stakeholders, the LQRDA fosters business development by focusing our efforts on workforce initiatives and immigration, strategic business retention and expansion activities, supporting foreign and domestic inward investment attraction and supporting community-based economic development initiatives of regional significance.
Mandate
Manufacturing
Food and Seafood Production
Wood Products
Renewable Energy and Green Technologies
Creative Economy
Tourism
Targeted Growth Sectors
Reposition the LQRDA as the lead catalyst for regional economic development.
GOAL: Be the economic development team leader in the region
GOAL: Foster key stakeholder relationships
GOAL: Develop special project funding strategy
GOAL: Inform the business community of the economic development and related services available and make accessing more understandable
GOAL: Produce timely demographic/economic data and report on economic development activities in region on a annual basis GOAL: Build the LQRDA brand in the
region
Strategic Objective: Internal Focus
Build the LQRDA as a professional economic development organization with a dynamic and effective board and a
motivated and highly competent staff.
GOAL: An effective and engaged board of directors
GOAL: Engage in professional networks
GOAL: Invest in professional information technology tools
GOAL: Hire and retain a high quality team of economic development professionals
Strategic Objective: Internal Focus
Create wealth in our communities by ensuring the region’s targeted growth sectors have the right people in the right
numbers with the right skills.
GOAL: Boost immigration/ migration into the region
GOAL: Establish business-academia-government committee to work continuously on region-wide workforce issues, primarily in targeted sectors
GOAL: Address aging workforce challenges GOAL: Retain the younger workforce
GOAL: Understand the composition of the underemployed workforce
GOAL: Address skills gaps/mismatch
Strategic Objective: People
Support community-based economic development initiatives of regional significance that directly support the other strategic objectives and/or targeted growth sectors.
GOAL: Build community capacity
GOAL: Advance key Infrastructure projects of regional significance
GOAL: Capture all industrial park properties, commercial and industrial vacant properties
GOAL: Special projects development
GOAL: Identify regional development initiatives within the various municipal Integrated Community Sustainability Plans (ICSPs)
GOAL: Collaborate with key stakeholders to develop a common vision and strategic direction for tourism throughout the region
Strategic Objective: Community-based ED
Strategic Objective: Economic Growth
Foster economic growth through local business expansions, attracting investment, retention of businesses in the region
and targeted industry development efforts.
GOAL: Foster retention, local expansions and new start-ups within the growth sectors
GOAL: Attract new investment into the region by becoming a one-stop shop for regional economic and business development information
GOAL: Identify export ready companies and connect them with appropriate resources
GOAL: Promote the region externally
GOAL: Promote innovation and productivity
GOAL: Build capacity for growth among key sectors of the economy
GOAL: Foster entrepreneurship
GOAL: Identify areas of strategic collaboration among key sectors of the economy
Strategicobjective:
Create wealth in our communities by ensuring that the region's targeted growth sectors have the right people in the right numbers with the right skills.
Goal: Boost immigration / migration into the region.
KPI: 300 new immigrants / migrants attracted to the region over 5 years influenced directly by the efforts of the LQRDA
Strategic KPI vs. Annual Business Plan Metrics
Strategic Objective
Foster economic growth through local business expansions, attracting investment, retention of businesses in the region and targeted industry
development efforts.
Potential Activity: Conduct a regional business asset mapping exercise, focused on identifying and mapping businesses primarily within targeted growth sectorsAnticipated Outcomes
Identify industry clusters throughout the region and incorporate into regional supply chain strategy
Establish capacity and capabilities of businesses within industry clusters. Identify opportunities for increased productivity /innovation.
Identify businesses and/or industry clusters interested in exploring export opportunities and work with partner organizations to assess export-potential / export-readiness
Connect businesses within industry clusters to explore opportunities for collaboration and joint promotion / bidding
Explore export opportunities for industry clusters. Connect businesses with organizations that have programs and services to assist.
Identify business/investment opportunities and/or sector “gaps” and integrate into regional marketing strategy and investment attraction strategy
Activity Measures
# of connections made b/w businesses in targeted growth sectors
Increase in export activity of businesses in targeted growth sectors
# of supply chain connections made
# of businesses implementing productivity / innovation improvements
# of business / investment opportunities explored
Contributes to which goals? Contribution to Strategic
KPI
10 new jobs created
Increase in Return on Investment for LQRDA funding partners
Increase in municipal tax base (i.e. commercial assessment)
5 export-potential and export-ready companies assisted
Strategic KPIs At least 1,000 new jobs over 5 years influenced directly
by the efforts of the LQRDA
Return On Funding Partner Investment
Leverage Municipal Investment from 1:3 to 1:4 by year five
120 export-potential and export-ready companies assisted
GOAL: Identify areas of strategic collaboration among key sectors of the
economy
GOAL: Build capacity for growth among key sectors of the economy
GOAL: Foster retention, local expansions and new start-ups within the growth sectors
GOAL: Identify export ready companies and connect them with appropriate resources
GOAL: Attract new investment into the region by becoming a one-stop shop for regional economic and business development information
GOAL: Promote innovation and productivity
GOAL: Promote the region externally
GOAL: Boost immigration/ migration into the region
The Networked World of Regional Economic Development
DFAITNSBICommercial BanksPrivate Sector Service ProvidersNSERDTACSBESouth Shore OpportunitiesBDCACOAChambers / Boards of TradesBDAMunicipal ED OfficersExport Development CanadaEMCSouth Shore Women in Business
Municipal UnitsEco/Industrial/Business Parks
NS TIRAirports
PortsResearch Organizations
BDA
Industry AssociationsChambers / Boards of TradesDestination Southwest NovaDestination Bluenose Coast
NS Labour Advanced EducationNSCC
NS Community ServicesSS Work Activity Program
South Shore Regional School BoardCareer Resource Centres
LQRDA
Industry Stakeholders
ED - RelatedInfrastructure Stakeholders
Government Partners Community
Development Stakeholders
& Partners
Workforce Development Stakeholders
Business Development
Partners
LQ Volunteer PartnershipMunicipal Units (Rec Dept./ED Dept./ Active Transportation, Etc.)NS Health and WellnessNSERDTACOALunenburg County Community FundAspotogan Heritage TrustQueens Newcomers GroupBDA
Municipal UnitsProvincial Governments DepartmentsFederal Governments Departments
November 2009
LQRDA Municipal
Input Session
September 21, 2010
RFP released for LQRDA
Repositioning
February 3, 2011
Partnering for
Regional Prosperity
May31, 2011
Approval of ICCI
application for Business
Asset Mapping
May1, 2011
RFP issued for
Lunenburg Queens
Economic Centre
January 24, 2011
Hire Executive Director
January 26, 2011Kick-off meeting
with Grant Thornton
Team
March 14, 2011
MunicipalSession Re:
Repositioning
March22, 2011Approval of LQRDA 2011-12 Annual
Business Plan
May5, 2011
Launch of revamped
LQRDA Website
May30, 2011
Hire Business Growth Officer
June6, 2011
Hire Administrative
Services Coordinator
June13, 2011
Hire Workforce
Development Officer
June20, 2011
Staff Orientation/
Training
Timeline of Key Milestones
May27, 2011Funding proposal
submitted for RNNI
LQRDA Repositioning Putti ng the Repositioning into Action
August15, 2011Funding
for RNNI Approved
August31, 2011Signing of Lease for
LQ Economic
Centre
September14, 2011
HireNewcomer Navigator Yarmouth
September7, 2011
Meeting Re: Coordination
of Tourism South Shore
September21, 2011
Kick-off of Regional
BR&E Effort
September28, 2011
50% of funding for UNESCO
Interpretative Centre
approved
September28, 2011
Approval of funding
application forNQ Innovation
Centre
October 5, 2011
Approval of funding
application Business Asset
Mapping
October 17, 2011
RFP released for UNESCO Interpretive
Centre
October 5, 201175% offunding
approved Business
Attraction Video
October 18, 2011
Lunenburg Queens Business
Excellence Awards
October 19, 2011
Timeline of Key Milestones (cont.)
July2011
Preparation/ Submission of Project Funding
Applications
October 24, 2011
LQRDAMid-Year Review
Presentation
October 24, 2011
Hire Youth Intern
Marketing & Communications
1. Our messages have become conversations
2. Staff generate and publish their own content
3. Advertising vs. Marketing (local vs. the world)
4. New communications plan (draft)
5. Regional Marketing plan (early 2012)
6. Measurement & Evaluation
Marketing & Communications
• Projects, Partnerships, Regional Promotion• Support staff, partners, regional initiatives
How?• Create & manage the right tools
• Technology (CRM, Investment-Attraction web portal)• Communication & Earned Media• Paid Marketing Initiatives (Regional / Partners)• Local advertising / events
• Launched and populated new website• Delivery of client database (CRM)• Increased our SEO practices – ranking well / achieving
success• Creating touch points with more partners across more
media (Facebook, Twitter, etc.)
Marketing & Communications
• Website is working – • Visits (traffic sources)• The right tools• Testimonials
• Facebook – 34 ‘likes’…small # but major source of referrals• Twitter
• 87 followers• NS Come to Life, CKBW, BDC, other RDAs, InNovaCorp,
political parties
• Media and Partner requests for interviews & information• Referrals from popular immigration, government and NGO
websites• RDA logo has been re-branded to match regional brand• New regional Newcomer Navigator program also being
branded to harmonize with LQRDA
Marketing & Communications
Marketing & Communications - Results
Marketing & Communications - Results
Marketing & Communications - Results
Marketing & Communications - Results
• Online and printed marketing support for:• Business Asset Mapping• Regional Value Proposition / New Key Messages• Industrial and Commercial Properties database
• Brand• ‘Re-Launch’ of the LQRDA• New Economic Centre
• Media - focus on earned media across web online and print• Website - investment in new technology to allow staff to
generate and manage their own content• E-newsletter• Blogs
• Measurement & Evaluation• Google Analytics• Social Media monitoring• Website, social media, advertising
& marketing initiatives all feed into CRM
Marketing & Communications – What’s Next
Business Growth
• Working With PartnersDaily Partners• Municipal Economic Offices• Dept. of Economic and Rural Development and Tourism• South Shore Opportunities• ACOAResource Partners• Offices of MLAs• Office of MP• BDC, NSBI, etc.Business Partners • Banks and Credit Union• Individual Businesses
• Application for Regional Projects
• BRE Account Executive Certification
• Renewed LAT (Local Action Team) Schedule
Business Growth - Groundwork
Developing Regional Investment Strategy• Business Asset Mapping• Commercial Property Mapping• Supply Chain
Local Economic Growth
• Centre for information and guidance• Connecting businesses with resources• Connecting people – Newcomers• Champion and encourage Industry Innovation and
creativity
Business Growth – Specifics to the Business Plan
Lead Role• Business Asset Mapping Supporting Role• North Queens Technology, Business and Social
Innovation Centre Catalyst Role• Agricultural Repositioning
Business Growth – Examples of Projects & Roles
Workforce Development
Our Workforce Challenges:
• Employers and Service Providers• Nova Scotia has the fastest growing aging
population in Canada• Youth retention and attraction• Diversity training across the region
Workforce Development – Current Situation
• Skilled Labour Requirements• Service Providers• Website resources for employers. • Collaboration with Immigration Officer• Educators • Steering Committee.
Workforce Development – Specifics to the Business Plan
• Develop a Workforce Development Strategy (Lead)
• Facilitate training solutions (Catalyst)
• Health HR Navigator and Access Centre Model Project (Support)
Workforce Development – Upcoming
Immigration
Current Situation
Why is immigration important to our region?
What is the Regional Newcomer Navigator Initiative?
Newcomer demographics: Who is moving to Lunenburg Queens?
What are our challenges?
Immigration in Lunenburg Queens
Immigration in Lunenburg Queens
LQRDA StrategyAttraction, Settlement & Retention
• Welcoming Communities• Sustained contact with clients• Familiarity with Provincial and Federal
Immigration Streams• Strong relationships with key stakeholders• Develop constructive partnerships• Assist in Marketing our Region • Work closely with Workforce Development
and Business Growth Officers
Immigration in Lunenburg Queens
LQRDA Services, Programs & Projects
Attraction: What attracts Newcomers to our Region? The Work/Life Balance, Family Life and Second Careers BFRS Job Fair
The Immigration Process: How can we help with the Immigration process? Community Identified Stream Federal and NSNP Streams Referrals British Living Housewares
Settlement and Retention: How can we help newcomers integrate? Welcoming Communities Settlement Services LQRDA “Team Approach” RU Safe/ Scott Brewster
Immigration in Lunenburg Queens
LQRDA Services, Programs & ProjectsAttraction: What attracts Newcomers to our Region? • The Work/Life Balance, Family Life and Second Careers
BFRS Job Fair
Immigration in Lunenburg Queens
LQRDA Services, Programs & Projects
The Immigration Process: How can we help with the Immigration process?• Community Identified Stream• Federal and NSNP Streams • Referrals British Living Housewares
Immigration in Lunenburg Queens
Hi Anne,This business is only here in Nova Scotia because we received great support of the Lunenburg Queens RDA. Andrew Button and Anne Fownes helped us greatly to gain acceptance at border control to enter Canada.We will repay this support by making British Living a success and hope to locate to Queens as soon as finances allow.The ultimate goal will be to set up a small pottery somewhere in Lunenburg County to demonstrate the wonderful art of Bone China manufacturing.
Kind RegardsKen
Immigration in Lunenburg Queens
LQRDA Services, Programs & Projects
Settlement and Retention: How can we help newcomers integrate?• Welcoming Communities• Settlement Services• LQRDA “Team Approach” RU Safe/ Scott Brewster
Invite a Newcomerto Dinner
…why not sign-up!
Summary
Strategic KPI: At least 1,000 new jobs over 5 years influenced directly by the efforts of the LQRDA
Results To Date Pending
Partners Directly Involved
# of Jobs Influenced 24 33 NSERDT, ISIS, SSO, ENS, Private Sector
Est. Total Direct Payroll $736,520 $643,760 Strategic KPI: Return on Funding Partner Investment
Estimated Direct Taxes Supported (Federal /Provincial)
$139,939 $122,314 ROI to date(%)45.43%
Estimated Property Tax Supported (res & comm)
$48,798 $67,098 31.7%
Strategic KPI: Leverage Municipal Investment from 1:3 to 1:4 by year five
Total Municipal Investment (incl. core funding)
Total Project / Program Funding Attracted to LQ (incl. core funding)
$ 167,200 $1,215,564
Leverage Ratio = 1 : 7.27
Results To Date – contribution to Strategic KPIs
October31, 2011
RFPs to be Released for
Business Asset Mapping
November2011
RFP to be Released for
North Queens
Innovation Centre
November2011
Council Presentations
November2011
Partner meetings
November2011
Meetings with MLAs & MPs
January 1, 2012
Move into new Lunenburg
Queens Economic
Centre
Timeline of Key Milestones – October 2011 to February 2012
January 15, 2012
Business Asset Mapping project
materially complete
December 31, 2011 Business
Attraction Video
complete
October 25, 2011
Meeting with Liberated Networks Re: CRM
February28, 2012LQRDA 2012-13
Business Plan due
November 2011Begin
Industrial / Commercial
Property project
February28, 2012
North Queens Innovation
Centre project completed
Thank you…
Questions?