loyalty world asia 2012

Partnership Prospectus

Asia’s customer engagement and loyalty strategy show for all companies

14 - 16 November 2012 | Singapore www.terrapinn.com/loyaltyasia

10 years of running the world’s leading customer management & loyalty strategy series globally – now brought to Asia for you.

Co-located with Created by

www.terrapinn.com/loyaltyasia

2 Loyalty World Asia 2012 | [email protected] | T: +65 6322 2320

Executive Summary Now into its 10

th year, Terrapinn’s Loyalty World series is a unique set of conferences designed to enable

businesses in understanding all the complex elements that go into designing & executing successful loyalty marketing strategies.

Loyalty World Asia 2012 is Asia’s leading industry event - where CMOs, Heads of CRM & Loyalty from the

largest and most innovative brands regionally and globally equip themselves with strategies and intelligence needed to drive loyalty, increase customer engagement and retention and make long term commercial gains.

This is where innovation is showcased, learning is done and new business contacts are made.

A unique opportunity

Loyalty World Asia 2012

is a 2 day strategic conference and exhibition (15 – 16 November) with pre-conference workshops (14 November)

Loyalty World Asia 2012 will feature 200+ senior decision makers from the largest brands in Asian & globally

Loyalty World Asia 2012 is where Asia’s CMOs, Heads of CRM & Loyalty convene to discover solutions and

ideas on driving loyalty, increasing customer engagement and retention for long term

commercial gains


aims to tackle the complexities behind marketing strategy design to enable Asia’s customer-centric businesses to capture aggressive growth opportunities in their home markets

Loyalty World Asia 2012 exhibits the latest services and innovations across online & offlline marketing channels to build trust and drive brand loyalty

Loyalty World Asia 2012 is YOUR platform and business opportunity that puts your brand, your people and your offering in front of your target market


allows you to meet and network with your fellow marketers across different industries and discuss current trends, opportunities and challenges

With a 10 year proven track record, Loyalty World Asia 2012 is the sales and profile solution that generates new leads, awareness and new business in Asia.

If you are in the business of providing world-class customer loyalty solutions you need to be here... and be seen!

What does loyalty mean for my business in a constantly changing

trading environment?

How can I build commercial relationships

with an increasingly discerning

customer base?

How can I implement the complex solutions

my business needs to create loyal & valued

customers?



The Concept

Loyalty World Asia is Asia’s leading customer management and loyalty strategy conference, presenting a unique regional platform that links strategies with the latest solutions. It is a place where innovation is showcased, world-class solutions are presented, and where senior marketers gain deeper insights into Asia’s loyalty industry.

The conference will feature senior decision makers from the largest global brands – here you will be part of an exclusive gathering of the most innovative companies and leading solutions providers in the industry.

“Very well organised and high quality speakers. The idea of the event mixing different industries that focus on the special customer is very good.”

Ainsley Gowans, Orient-Express

“An excellent event - great insight for any marketer who wants to prepare for the future.”

Stephane Geffroy, Aeroports de Lyon

Why Loyalty World Asia? As the global economy emerges from recession, retaining and getting more from customers poses a challenge greater than ever for businesses – across all industries and all regions. Genuine customer loyalty has become a prize which few organisations can lay real claim, as consumers remain anxious and increasingly discerning.

In a diverse and opportunity-rich market like Asia, the need to understand customer behaviour and deliver tailored messages and offerings becomes even more crucial: How does one effectively engage customers across various and new channels and achieve growth and increase profitability in Asia? Who are the experts that can help develop cogent and sustainable Asia-centric CRM strategies for today’s businesses?

Loyalty World Asia 2012 will outline how brands can effectively deliver on their customer strategy and deliver a consistent, engaging message across all channels – new and old. Throughout the conference, loyalty leaders will be looking to organizations providing products or services to help them overcome their challenges, enhance, develop and implement their customer strategy. This is where marketers access knowledge, technology & their peers all in one place, one time to strategise, innovate & execute Marketing 2.0 campaigns in Asia. l

;m

A Proven Track Record in Mature & Emerging Markets. For the past 10 years, Terrapinn's global marketing events portfolio and global Loyalty World series have run executive level conferences in almost every single continent globally: London, Dubai, Australia, Africa, Brazil, Germany, United States and Singapore. We continue to be the world's largest and most respected forum for senior marketers worldwide.

Loyalty World Asia 2012 aims to achieve:

300+ business executives joining us

150+ senior marketers looking for solutions, knowledge and technology

40+ expert speakers addressing the big issues

Terrapinn’s global series of marketing conferences:

Asia is a region where old harmonizes with the new, where diversity is the norm,

and growth and change reign supreme. “ ”



The Event

Loyalty World Asia is a two day strategic conference and exhibition, featuring a tightly edited & curated showcase of case studies by and for the region’s leading marketers.

The exhibition will showcase the latest solutions from around the world from:

Card manufacturers and integrators

Consultants (Brand, Customer and Loyalty)

Enterprise technology (CRM, Data Mining, Business Intelligence)

Loyalty rewards & coalition programme systems

Payment solutions

Social Media (consultants, SEO, Buzz Monitoring, Marketing Agencies, Lawyers, ORM)

Web and customer analytics

2012 Event at a Glance 14 NOVEMBER 2012

WEDNESDAY 15 NOVEMBER 2012

THURSDAY 16 NOVEMBER 2012

FRIDAY

PRE-CONFERENCE WORKSHOP A

CONFERENCE DAY 1 CONFERENCE DAY 2

AM PLENARY Engagement in Asia’s Rich and Diverse

Marketplace

AM PLENARY Marketing 2.0 in Asia’s Brand-scape

Customer-Centric Campaigns Customer Experience Management

PRE-CONFERENCE WORKSHOP B

Building Brands The Social Media Era

Gamification Multi-Channel Marketing

2-DAY MARKETING TECH EXHIBITION SHOWCASE

Case Studies Get exclusive insights from leading marketers through exclusive case study presentations. Speakers at Loyalty World Asia will be positioned as industry thought leaders and will be an unparalleled platform to further engage with potential clients.

Accompanied by a 2-Day Marketing Tech Exhibition Showcase Loyalty World Asia 2012 will feature over 30 product & solutions showcases from analytics to channel management.



Our Speakers Terrapinn is proud to have worked with some of the biggest names in the world. Each year, we feature some of the industry’s most innovative and influential individuals as speakers. Our presenters run some of the most successful companies worldwide; create ground-breaking deals and are trusted industry voices and convention-breaking mavericks.

Here is a selection of our speakers, past and present, from our global Loyalty World series of conferences:

By bringing together all the relevant stakeholders under one roof, we provide the perfect arena for key decision makers to meet, discuss and learn.

Terry Leahy Former CEO

Tesco

Willie Walsh

CEO International Airlines

Group

Peter Vesterbacka CEO

Rovio

Jerry Greenfield Co-founder

Ben & Jerry’s

Richard Reed Co-founder

Innocent Drinks

Don Peppers Co-Founder

Peppers and Rogers

Group

Martha Rogers Co-Founder

Peppers and Rogers

Group

Richard Hytner Deputy Chairman

Saatchi & Saatchi

Worldwide

Karin Shepard SVP Sales & Marketing – Asia, Middle East & Africa

IHG

Rosmalia Hardman Sales & Marketing Director

W Singapore-Sentosa

Cove

Shueh Chyan Phang

Director, Marketing and

Planning Zuji

Stephan Dupré Director, Loyalty Marketing

Fairmont - Raffles - Swissotel

Sophia Bendz Global Marketing Director

Spotify

Ellie Mickleburgh Head of Global Marketing

Strategy Aviva plc

Gavin Hawthorn Head of CRM & Loyalty

Whitbread

Anthony Thomson

Chairman & Co-Founder Metrobank

Eben Sermon

Director, Relationship Marketing & Loyalty

eBay

Lisa Walker

Head of Digital Marketing Communications

HSBC

Chris Lawson

Content Sales and Marketing Director

Guardian

Peter Fitzgerald

Director, Retail Google

Susana Miranda Hansford

Group Marketing, Internationalization & Operations

Loyalty Programme

Melia Hotels

Alan Lias Head of Loyalty & Ancillary

Revenue Development

Virgin Atlantic Airways



Who Attends?

The world’s biggest brand names & Asia’s Top 500 will be at the event to learn how to grow their market share in Asia – attendees will come from:

INDUSTRY JOB TITLE COUNTRY

Airlines Head of Marketing China

Banks Head of Branding Hong Kong

E-Commerce Portals Head of E-Commerce India

Fast-Moving Consumer Goods CIO / Head of IT Indonesia

Food & Beverage Head of Social Media Japan

Health & Wellness Head of Online / Digital Malaysia

High-Tech & Electronics Head of Loyalty Philippines

Hotels Head of CRM Singapore

Leisure, Head of Customer Experience South Korea

Retail/Luxury Retail Head of Rewards Taiwan

Telecom Operators Head of Customer Insights/Intelligence Thailand

Utilities Head of Customer Analytics Vietnam

We bring you your target market under one roof at one time so that you can generate new business leads and turn your prospects into customers.

Limited speaking opportunities are open to technology and solutions providers who want to showcase their expertise to senior marketers at Loyalty World Asia. To secure one of these speaking roles you need to confirm your partnership with us early.

Contact Carrie Lim NOW at +65 6322 27320 or email [email protected]



A selection of companies who have participated in Terrapinn’s global marketing events portfolio: Abbott Nutrition International

ABS-CBN Global Limited

Abu Dhabi Commercial Bank

Accarda AG

Accenture

Accor UK & Ireland

Adval Brand Group Pte Ltd

Ageas Insurance International

Asia

Agri-Food & Veterinary Authority

Air Miles Espana S.A.

Air Partner Plc

AirAsia Berhad

Amazing Star Montessori House

American Express

Ampersand

AQM Corporate Sdn Bhd

Arion Bank Asset Management

Arvato Online Services GmbH

Ashburn International

Asia Pacific Customer Service

Consortium

AsiaMalls Management Pte Ltd

Asiawide Franchise Consultants

Austrian Post AG

Avaus Consulting

Avis Europe Plc

Ayana Resort and Spa Bali

Banco de Credito del Peru

Banque Accord

Batelco

Belfast City Council

Best Western Hotels

Black Sun Plc

B-Mobile Communications

Sendirian Berhad

BMW Group

BOKU

Break Free Ltd

Bupa International

BWIN Interactive Entertainment

Canadian Museum of Civilization

Canadian Vintners Association

CardSys Sdn Bhd

Carlson Marketing Group

Carlton Hotel Singapore

Carrefour

Casanova

Caterpillar

Ceridian Stored Value Solutions

CEVA Freight (Singapore) Pte Ltd

CityCab Pte Ltd

ComfortDelGro Corporation Ltd

(SBS Transit Ltd)

Corporate Rewards Limited

Creativ Direkt d.o.o.

Cycle & Carriage Industries

Cyprus Telecommunications

Authority (CYTA)

DBS Bank

DHL Express (Singapore) Pte Ltd

Dimelo

Direct Marketing Association of

Singapore

DST Communications Sdn Bhd

Dunnhumby

East Coast Main Line Company

eBay

E-Dialog

e-Dialog Asia Pacific

Elavon Financial Services Ltd

Emaar Hospitality Group

EMCF NV

Emnos UK Limited

Epsilon International

Equancy

Etiqa Insurance & Takaful

ETISALAT ETLA Limited

Euroclear

Exotic Design Ltd

Experian Singapore

Fairmont Raffles Hotels

International

Farnell

Galp Energia

GERA DOVANA

Getronics (Singapore) Pte Ltd

GFK Slovakia Ltd

Global Yellow Pages Media

Golden Village Multiplex Pte Ltd

Grand Surf Sdn Bhd

Grass Roots Asia Pacific

Greener Grass Communications

Hanscape Education Group

Ha-P.com (a division of

Honeycomb SMTM Asia Pte Ltd)

Harrods Ltd

Health Promotion Board

Health Sciences Authority

Hermes Airports

Hindustan Unilever Limited

hit-CONSULT GmbH

Home Credit a.s.,

Homebase Limited

Hotel Equatorial Melaka

HRnet One Pte Ltd

HyperCity Retail (India) Ltd.

IBM Singapore Pte Ltd

Idomoo

ie IDEAS Pte Ltd

Institute of Directors

Institute of Technical Education

Intercash

International SOS

J.P Boden & Co

Jardine Cycle & Carriage

Industries Pte Ltd

Johnson Controls Holdings

Jumeirah Group

Jurong Bird Park Pte Ltd

Kaser International Limited

Kelly Services (Singapore) Pte Ltd

KK Women's & Children's Hospital

Konzum d.d.,

Kooshi Koncepts Pte Ltd

K-Plus Oy

Kualiti Khidmat Alam Sdn Bhd

LaSer UK

Latvija Statoil, SIA

L'EASY

LEGO Company Limited

IKEA

Lloyds Banking Group

LogoCard

Loyalty Management NLBV

Loyalty Partner Solutions

Loyalty/Leisure Industry

Loylogic Inc.

LTM Group

Magrabi Retail

Marina Bay Sands Pte Ltd

MarketTools, Inc

MasterCard

Media Development Authority

Mergermarket

Microsoft Operations Pte Ltd

Ministry of Manpower

MITCO Sdn Bhd

MobiCom Corporation

Modelo Continente

Hipermercados, S.A.

MOL Plc

Monsanto Singapore Co (Pte) Ltd

Mount Elizabeth Hospital

Multiplus Card d.o.o

Muvee Technologies Pte Ltd

m-wise B.V

MxData

Nanyang Polytechnic

National Cancer Centre

National Heart Centre

National University of Singapore

NEC Asia Pacific Pte Ltd

Nectar

Net-A-Porter

Ngan Ha Co.

Nokia

NS Hispeed

NS Media A/S

NTUC FairPrice

Nuon (Vattenfall)

OCBC Securities Pte Ltd

OMG Holdings Pte Ltd

ONE Marketing A/S

Oracle Corporation Singapore

Orange

Origo Marketing Group

Owl International Pte Ltd

PAF

Panduit

PayPal

Pegasystems Pte Ltd

Pfizer, Inc.

Philips Consumer Lifestyle

Points International Ltd

PrimeConcept/PR1ME

Proof Perfect

Public Utilities Board (PUB)

Pure Earth Pte Ltd

Quintess Group

Referprom Ltd

Research In Motion

Riviera Adria d.d.

Robert Bosch GmbH

Rockwell Automation SEA

Rolls-Royce Marine

Roshan

Royal Bank of Scotland

Salsa Jeans

Sanoma News Oy/Helsingin

Sanomat

SAP

SAS

Saudi Telecom Company

Schindler Lifts (Singapore) Pte Ltd

Sentosa Leisure Group

SES World Skies

Shell

Simmons (SouthEast Asia)

Singapore DUCKtours Pte Ltd

Singapore Sports Council

Singapore Telecommunications

Singapore Zoological Gardens

SingTel

SiNSYS NV/SA

Sisal S.p.A.

SKY IQ

Slashes & Dots Sdn Bhd

SNCB

Sony Ericsson Mobile

Communications International AB

South African Airways

SPH Limited

Spilgames

Spinney's

Squadra Investments

Standard Chartered Bank

Standard-Plus

StarHub Ltd

Statoil Fuel & Retail ASA

STC (Saudi Telecom Company)

Subway

Sumitomo Corporation

Sword Ciboodle

TATA Communications (Canada)

ULC

TCC

TeliaSonera

Temasek Polytechnic

Teradata (Singapore) Pte Ltd

Tesco Stores Ltd

Thai Airways

Thai Village Holdings Ltd

The Ascott Limited

The EZ Suite / Singpost

The Logic Group

The Manufacturers Life Insurance

The Walt Disney Company

Tiara Labuan Hotel

Tiger Airways

Titan Industries

Travelport

TrulyMuslimah Pte Ltd

UEM Land Berhad

Unicorn International Pte Ltd

Universal Card Corporation LLC

(Unicard)

Velti

Viking Line Abp

Vistaprint

Volvo East Asia (Pte) Ltd

Wazzamba World AG

Welcome Real-time

Wheelock Properties (S) Ltd

Wildlife Reserves Singapore

Woolworths Pty LTD

Yahoo! SEA

ZUJI Pte Ltd



Who Should Sponsor & Exhibit?

The profiles The conference creates a platform for suppliers to showcase their expertise. Organisations that could benefit from sponsoring or exhibiting include:

CRM SYSTEMS MARKETING

AUTOMATION

BUSINESS INTELLIGENCE &

ANALYTICS

LOYALTY PLATFORMS

SOCIAL MEDIA

MOBILE MARKETING

E-MAIL MARKETING

SEARCH ENGINE OPTIMISATION

DIRECT MARKETING

Limited speaking opportunities There are limited speaking opportunities for sponsors. To secure one of these speaking slots you need to confirm your partnership with us early. Sponsorship & exhibition at Loyalty World Asia 2012 is a unique opportunity to position your

company’s products & offerings to a highly targeted & senior gathering of Asia’s premier marketers as growth prospects in Asia continue to surge in 2012.

To discuss your participation, contact Carrie Lim on +65 6322 2320 or email [email protected].

TERRAPINN’S MARKETING EVENTS HAVE BEEN SPONSORED BY INDUSTRY LEADERS:



Sponsorship & Exhibition Opportunities

BE PROFILED AT THE EVENT THROUGH ANY OF THE FOLLOWING OPTIONS:

THOUGHT LEADERSHIP SPEAKING OPPORTUNITIES

Loyalty World Asia is where Asia’s elite marketers speak to demonstrate their thought leadership. Across our global portfolio of marketing events - speaking opportunities on the programme have positioned our valued partners alongside global CMOs authoritatively. Our partners have benefitted from having their brand aligned with the most innovative, agile & customer-centric companies.

EXHIBIT MARKETING TECH EXHIBITION SHOWCASE Having a stand at the exhibition will guarantee that fellow attendees will know where to find your company representatives to make enquiries onsite at Loyalty World Asia.

BRAND & HOST NETWORKING SOCIALS Raise your company’s profile at the event by being branded as one of our host sponsors for our various networking activities! This means your company gets to be the centre of attention in the midst of all the networking action at Loyalty World Asia! You can be branded for any of the following socials:

NETWORKING TEA BREAKS

NETWORKING LUNCHEON

LOYALTY WORLD ASIA NETWORKING

PARTY

SPEED NETWORKING



Networking Opportunities

Maximise your networking opportunities at Loyalty World Asia 2012

There are over 10 hours of networking time built into the agenda, including Terrapinn’s revolutionary SPEED NETWORKING session!

Speed Networking is the way to meet over 100 attendees in just 60 minutes! The revolutionary, exciting, quick and nonpressurised way to meet fellow conference delegates and industry peers in a 60 minute session. These brief meetings are the starting point for conversation and networking throughout the conference.

Contact is the way to get in touch with other attendees before the event to set up meetings on the day, and keep in touch after the event! Don’t leave meeting key attendees to chance. Identify your partners of choice, contact them before the congress, engage onsite and follow-up post event. Not to mention download the conference papers when you’re back in the office.

Loyalty World Asia Networking Party & refreshment breaks The Networking Party as well as refreshment and lunch breaks are also a great way to take advantage of an informal setting to capitalise on those contacts made earlier in the day.

We pride ourselves on the amount of dedicated network time, ensuring that you meet the people you need to meet.



An Outstanding Marketing Campaign ENGAGE FULLY WITH ASIA’S LEADING MARKETERS

Sponsors of Loyalty World Asia 2012 will be able leverage off a comprehensive marketing campaign designed to accurately profile your company’s thought leadership & offerings to Asia’s leading marketers. Year on year – our marketing campaigns have culminated in face-to-face meetings & deals for our sponsors and their key customers & prospects.

MARKETING CAMPAIGN CHANNELS AT A GLANCE

COMPLEMENTARY & SIMULTANEOUS CHANNELS ACROSS A 7 MONTH MARKETING TIMELINE

ONLINE MARKETING

WEBSITE Our dedicated event website including all sponsor branding and is consistently updated with the latest event news. The conference and presentation sessions will be heavily promoted on the site to attract delegates.

DIGITAL MARKETING Loyalty World Asia will be using the latest digital marketing techniques to reach the massive target market the show can attract. Including: a dedicated blog, email marketing, social networking and web 2.0 tools, online advertising, mobile marketing, search optimisation, PPC and video.

E-MAIL

A comprehensive email campaign will be run to recruit attendees and encourage them to preregister for the conference including sponsor logos where appropriate. Once registered they receive a weekly show update and prompts to log on to Contact our online community and meeting schedule service.

OFFLINE MARKETING

DIRECT MAIL, FAX It’s not as sexy but it still works. Conference brochures will be mailed to a targeted database. Where appropriate, inserts will be placed in leading business publications in the weeks running up to the show.

TRADE ADVERTISING, PR & PUBLICITY Advertisements and editorial coverage in key publications. Including business and national mainstream press with sponsor logos where appropriate.

PARTNERSHIPS The show will be promoted through a network of strategic alliances with key

industry associations.

PRESS RELATIONS Our powerful media partnerships mean more effective press relations.

AUDIENCE DEVELOPMENT

TELEMARKETING CONTACT SYSTEM * Terrapinn’s proprietary online conference networking tool

YOU

We’ll work closely together with every sponsor and exhibitor. You’ll be updated with the latest marketing plans for the event. We’ll meet with you to discuss how we can help you drive traffic to the show, to your stand and to your presentation.

CONTENT MARKETING STRATEGY

Terrapinn’s highly successful portfolio of global marketing conferences has enabled us to leverage on a strong content base to distribute throughout our 7 month marketing timeline and through our online and offline channels.

CONFERENCE PRESENTATIONS

WHITE PAPERS E-BOOKS MARKET

INTELLIGENCE SURVEYS



About Terrapinn

LOYALTY WORLD ASIA 2012 PROJECT TEAM CARRIE LIM Business Development Manager DID +65 6322 2320 Fax +65 6226 3264 [email protected] MICHELLE GAUTRIN Conference Manager DID +65 6322 2773 Fax +65 6226 3264 [email protected] JEHAN MACHACON Marketing Manager DID +65 6322 2745 Fax +65 6226 3264 [email protected] ELEANOR UY General Manager, Enterprise DID +65 6322 2317 Fax +65 6226 3264 [email protected]

Terrapinn is an international business media company. Our products are trade exhibitions, conferences, training solutions and online publishing. Terrapinn owns a portfolio of leading B2B brands. Terrapinn events Terrapinn conferences, trade shows and award ceremonies are the industry standard for the sectors they serve. Each year the company produces over 200 events across the world: in Asia Pacific, in Europe, in Africa, in the Middle East, in the Americas. We’re brainstorming your next big idea Our purpose is to give our customers the relationships and big ideas to do different and better business. We’ve been doing it for more than 20 years. We want you to come away from one of our events with eight big ideas and eight new key contacts. That’s how we contribute to the business communities we serve. Living the brand Our experience, skill, creative vision and commercial drive have built a portfolio of successful international brands. The kind of brands that ensure your world class brand gets maximum value from a global stage. Our brain power stimulates yours And we believe in the inventive power of the right brain. We’re a creative organisation and use design, story, play and meaning to make our events stimulating experiences that help shape your big ideas. Please visit: www.terrapinn.com

mailto:[email protected]




http://www.terrapinn.com/

loyalty world asia 2012

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