OMNICHANNELWORLD

LOYALTYfor an

Infuse Mobile.1Connect your mobile app to your loyalty program.

Consumers are behaving on mobile. Brands should be too.

MyStarbucks Rewards, the experience is simple, easy, and convenient.

February 2017

STRATEGIES

Starbucks’ MyStarbucks Rewards is lauded as one of the best mobile experiences out there.

2 Variety of Benefits

Having a variety of benefits increasesredemption rate, and creates a betterbrand experience for a wider audience.

Sephora’s Beauty Insiders Program o�ers members at all levels opporunities to earn personalized services, samples, and one-of-a-kind beauty experiences.

3 Gamification

Programs that reward for follows or likessee higher redemption rates.

7.76% 16.39% 12.26%

Taco Bell’s Explore gamerewards users for sharing“Live Mas” experiences onFacebook, Instagram, andTwitter.

4 Advocacy

Create a program that encourages customers to spread the good word and develops an

emotional connection with customers.

Harley Davidson’s program, H.O.G is focused on building a community of Harley lovers designed around customers’ lifestyle.

As a result...

H.O.G members spend about 30%

more than other Harley owners.

5Collaborate with another business to provide

added value to loyalty members.

Partnerships

Harley partnered with Best Western because H.O.G members are likely to go on overnight trips to attend bike events.

The partnership solves a necessaryneed for customers and...

makes lives easier.

There are ways to improve your customers’lives that your brand alone can’t facilitate.