loudoun senior expo - exhibitor bootcamp
DESCRIPTION
TRANSCRIPT
Exhibitor Boot Camp
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Agenda•Welcome and Introductions• Virtual Walk Through • Goals and Objectives• Strategies• Open Discussion• Networking
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Logistics• Exhibitor Set Up• Parking &
Transportation• Registration• Seminars
• Top Chef & Food
Drive• Door Prizes• Exhibitor Break
Down• Attendee Follow Up• Exhibitor Follow Up
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Accessible
Entrance
Entrance
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Community Service Pavilionpresented by the Law Offices of Betsy Sue
Scott Stage and Seminars
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Logistics• Exhibitor Set Up• Parking &
Transportation• Registration• Seminars
• Top Chef Competition• Food Drive• Exhibitor Break
Down• Attendee Follow Up• Exhibitor Follow Up
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Goals and Objectives
Exposure, Outreach, Guidance, Education
46%
Network with other Vendors16%
Reach Seniors14%
Reach Families and Caregivers
8%
Sell product, make sales, get new clients
8%
Showcase our Organization5%
Volunteer Recruitment3%
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Goals and Objectives• Communication Objectives – Awareness,
Perception and Positioning o Establish or enhance awareness, credentials and/or capabilities o Distinguish your company from the competitors o Introduce a new product, service or capability
• Quantifiable Objectives - Measured By The Numbers o Total number of cool, warm and hot prospects o Identify and recruit new employees or volunteers or referral partnerso Conduct market research or test perceptions
• Logistical Objectives – What Happens On The Floor o Attract attention from attendees who are unfamiliar with your company o Promote excitement and interest in your booth o Achieve specific call to action
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Tips for Creating Effective Goals &
Objectives1. Specific and Focused
Communication: Build awareness that we have expanded to offer services in AshburnQuantifiable: My goal is to identify 10 “qualified” leads and schedule 5 follow-up appointments. Logistical: Train booth staff to specifically ask each person they meet a qualifying question that will determine what “category” of prospect they are.
2. Realistic and Achievable
3. Create a Plan of Action
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Table Space & Booth Design
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AlphaGraphics Loudoun – We are here to help.
Stand Out. Be Seen. Be Heard.Sail flags and bannersTabletop displaysTable skirts and runnersPromotional items (give-aways)Design servicesCopywriting servicesPrinting servicesExhibit consulting
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AlphaGraphics Loudoun –
Cyndi Urbano, Owner and Marketing StrategistKevin Taylor, Account ExecutiveTom Azcona, Exhibit Specialist
Main Number: 703-777-5020Web: www.AGLoudoun.com
Contact Information:
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Table Presence & Training
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Agenda•Welcome and Introductions• Virtual Walk Through • Goals and Objectives• Strategies• Open Discussion• Networking
Exhibitor Boot Camp
Contact Steve Gurney or Marlene Zaborsky
800-394-9990