www.lou-paris.com

“Lou went beyond the traditional boundaries of lingerie.

I created well-structured bras while placing just as much emphasis

on fashion and elegance.”

Lou Faller, circa 1946

André Faller, an entrepreneur, met Lucienne on the Orient Express. At the time a gymnast, Lucienne was also passionate about dressmaking

and had been making her own lingerie from a very early age. Their first encounter turned into a relationship

and in time André and Lucienne wed. In 1946, they created the brand Lou, the name being inspired by

the nickname André had given his wife.

One day on the Orient Express...

1980’s Not only faithful to women, imaginative publicity has always been integral to the success of LOU. Daring slogans and avant-garde visuals made Lou stand out from their more “classic“ competitors.

1996 Lou’s 50 th Anniversary. 50 years of success!

2008 A turning point for Lou.Lou repositioned the brand in 2008. The brand was redirected to focus on our original DNA and brand beginnings; combining form, function, and fashion. From this initiative, LOU is positioned clearly in the market place to successfully compete with European luxury brands. We are now the 4th leading brand in the top French department stores.

1946 Lou was founded.

1948 2 years after the company was created, Lou became the leader in the French lingerie market.

1950’s The Fallers used avant-garde campaigns and sponsored films such as Louis Malle’s film “Viva Maria”, featuring the titillating basques worn by Brigitte Bardot and Jeanne Moreau.

1968 Lou took another step toward success and went public, and entered the French stock market.

1970’s The 1970’s were foremost a period of frivolity, ideal for Lou’s famous Filet and V ranges, made with Lycra stretch lace and a light-weight em-broidery, which conformed perfectly to a woman’s desire for liberty.Lou made great inroads into the global market.

THE HISTORY OF THE BRAND

LOU BRAND VALUES“Str ive for Per fect ion”

French Lingerie Expertise

OUR ORIGINSl First bra with lateral straps for excellent supportl One of the first brands to use Lycra lace

TODAYl We strive to fit all women, accommodating to petite, average and fuller busts

l All full cup and contour bras are reinforced for support in larger cup sizesl In-house pattern makers and design team in Parisl Sizes and styles to accommodate a vast array of women’s body types

LOU BRAND VALUES“Str ive for Per fect ion”

Lou strives to instill a creative spirit into all our collections, where details are never more than “just right” and design is cutting edge, while never compromising fit.

Lou invites women to enjoy the beauty and elegance of her own body with the sophisticated and modern allure of Lou lingerie.

French Lingerie Expertise

Fashion Forward

Elegant Lingerie

LOU BRAND VALUES“Str ive for Per fect ion”

Elegant Lingerie

OUR ORIGINSl Among the first lingerie brand to create lingerie sets (matching bras and panties)

TODAYl Graphic embroidery patterns for a chic and refined allure

l Invisible stitching to create flat edgesl Details: intricate lace patterns, gathered tulle, jewelry, silk lacingl Bands of embroidery underline the cup contours and pantiesl Very luxurious fabrics (Leavers lace from Calais, satin, silk, velvet)

LOU BRAND VALUES“Str ive for Per fect ion”

Fashion Forward

OUR ORIGINSl First brand to use print, with the line TOUFOU in the 1970’s

TODAYl Styles that play with a Masculine/Feminine edgel Rich colors, always inspired by our brand’s

DNA and ready-to-wear fashionl Fashion and couture accents inside and out (prints in the lining of the cups)l Bows, buttons, jeweled accents and ribbons

MUSIC HALL DÉLICE

Music Hall and Délice are part of a category of products that marry daily wear with fashion.

l These lines combine elegant embroidery and microfiberl The intricate embroidery, trendy colors and couture details give a fashionable kick to these daily wear lines

LOU’S TOP L INES SINCE 2008

LOU CODE NEW LOOK

These two lines embody Lou’s contemporary style.

l Graphic, sharp embroidery

l Invisible stitching to create flat edges

l Couture details (bows, tulle intertwined with microfiber, buttons)

l Wide range of bras and panties

GARÇONNE ESPIÈGLERIE

Every season Lou creates a ready-to-wear line, inspired by the lastest couture and fashion trends.

l These lines allow the design team to express the utmost in creativity of the season’s collectionl Graphic patterns, tuxedo style stripes, couture color

LOU’S TOP L INES SINCE 2008

INTRIGANTE LA PETITE FIANCÉE

These lines show Lou’s strength in creating light, delicate embroidery lines with a fashionable edge.

l Intrigante: the colored bands lining the cup and panties, the simple bow, and the subtle play of color opposites

l La Petite Fiancée: the combination of guipure and tulle, the graphic elements such as the polka dots

FÉE D’HIVER

Leavers lace, satin, tiny bows, a bustier… All the elements that make Fée d’Hiver a luxurious and seductive line.

l Fée d’Hiver launched in Fall 2011 and quickly became one of Lou’s best selling lines globally

LOU’S TOP L INES SINCE 2008

LOU VISUALS

Communicat ion

Lou is a state of mind

An image

A face An at t i tude

LOU

The LOU at t i tude

Beyond the Product

Beyond providing beautiful and functional products,

Lou also provides tools to help the retailer sell the product.

From a web presence to in-store tools and media,

we focus our strategy on providing the best possible

resources for successful retailing.

In-store tools – Consumer catalogues, window display

kits, posters, showcards, gifts with purchase.

Internet – www.lou-paris.com

A comprehensive website featuring brand history,

current seasonal collections, and interactive tools on

fitting.

Facebook – Interact with our fans and retailers.

Customer Club – I Love Lou – Accessible on our website.

Club members have access to exclusive information

on the brand, have the chance to win prizes, and can

download pictures from the catalogue.

www.lou-paris .com

A comprehensive website

featuring brand history, current seasonal collections, and interactive tools on fitting.

General POS Mater ia l

New bag and gift box in one

Lou hanger

Showcards and posters For permanent and new lines

Window display kit Every Spring-Summer season (simpler version also available)

Collection film for your store *depending on country

Lou department store corner

www.lou-paris.com

RCS/388 634 883