lou yongqi
DESCRIPTION
WDC Design Policy Conference 2014 - Speaker PresentationTRANSCRIPT
Designing the Design Policy of China
Leapfrog for a new economy
Prof. Dr. LOU Yongqi
Dean, College of Design & Innova1on, Tongji University
2014,Cape Town, South Africa
China, just replaced US as the biggest economy in the world.
The problem of being No.1 is You need to think how to sustain?
Factor-driven>efficiency-driven>innovation driven
Laws of thermodynamics “First law of thermodynamics: Because energy is conserved, the internal energy of a system changes as heat flows in or out of it. Equivalently, perpetual mo1on machines of the first kind are impossible. Second law of thermodynamics: The entropy of any isolated system never decreases. Such systems spontaneously evolve towards thermodynamic equilibrium — the state of maximum entropy of the system. Equivalently, perpetual mo1on machines of the second kind are impossible.”
_hTp://wikipedia.com
Transformation needed, and design is a key!
How to use the key better?
design policy
Guiding the development of design and the application of design >>>>>>>>> a vision.
China’s design policy:
sustainability (strategic) transformation (tactical)
Three pillars for China’s sustainable development
• Economic growth (↑) • Environmental impact (↓↓) • Social wellbeing (↑↑↑)
2015-2020-2030-2050
2020, Well-off society Initially built
2030，Zero growth rate of population
2040, Zero growth rate of the consumption
of energy and natural resources
2050, Zero growth rate of the environment
degradation
China’s sustainable development outline (2007)
Paradigm shift/ without landing!
!
Catch up or leapfrog ?
NEW ECONOMY NEW SOCITY
Two categories of leaping frog 1) Common tasks driven by the technology changes globally. 2) The uniqueness of China. Which will be the fundamental driving force to achieve a new possible future.
Where are the problems, there is a need of design and new opportunities.
China’s uniqueness > leapfrog economy
> the upgrading and transforma1on of its industries
> ongoing urbanizaHon process
> China’s rural development issues
> China‘s environmental challenges
> Social welfare system, educa1on, health, etc.
> Strong government, the advantage of top-‐down model > large populaHon as an asset of human resource; > re-‐think the value of culture. Redefine the “quality” of life
What design Can contribute?
Design 1.0, modern design, the crea1on and design of products for industries
Design 2.0, Expanded from material to immaterial, from product to service, from doing to thinking, from ar1fact to strategy, from object to system, greatly expanded, but s1ll proposal oriented.
Design 3.0, • Real world Challenge based, for instance, China’s Health, educa1on, rural and
environmental issues. • involving complex systems of stakeholders and issues, involving different
stakeholders, combine crea1on, business and technologies together in a proac1ve way.
• New ac1vism, not only propose solu1ons, but also involve in implemen1ng • Entrepreneurship driven
Design 1.0 > Design 2.0 > Design 3.0
!Passive
Proactive
Design 3.0 for leaping frog
Design policy should support developing 1) a (right) kind of design, and 2) enabling it for the
(right) social and economic changes, in today’s networked natural and artificial Era.
Emerging � economy � (product � and � service) � > � Resource � utilization � and � new � materials � � > � new � energy � and � infrastructure � � > � information � networks � > � Transportation � > � high-level � smart � manufactory � � > � health � care � and � medical � system � > � Sustainable � habitation � > � Social � economy �
integrate design capacity with national needs and emerging industries
National � needs � � � >Sustainable � development � � >Industry � upgrades � >International � collaboration � >Innovation � capacity � >fair � and � justice � welfare � >public � and � national � safety � >Environmental � restoration �
� � �
� Capacity � of � Design � 3.0 �
� >National � design � strategy � and � roadmap � >infrastructure � and � public � service � platform � >education � and � training � system � >design � capacity � of � industries � >culture � and � social � environment � �
2015-2020-2030-2050
2015-‐2020: CulHvaHon
－－－－－
2020-‐2030: IntegraHon
－－－－－
2030-‐2050: Enabling
China’s national design policy roadmap
In a strategic view, the advantage of being
developing
Energy 氣！
Gathering energy > GeneraHng changes
Social innovaHon: collecHve energy
generaHon
Scale
Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale
It is powerful but also can be harmful !
State of art: Invisible hands!
to culHvate and guide QI
dynamic balance!
