TEMPLATE DESIGN © 2008

www.PosterPresentations.com

Inappropriate collection

No reflection of fan needs

Sour taste from Hornets

Business partners

Community relations

Reaching new partners

Market research

Charlotte

NBA fans

Determine fan needs

Accommodate to the

needs

Research Poster Design Services

Brand awareness

TWC Arena

FSN TV contract

Poor local image

Mediocre record

Charlotte economy

Development of new fans

Carolina Panthers

Lowe’s Motor Speedway

ACC Basketball

66%

34%

Gender

Male

Female

Figure 1, (Sports Business Research, 2009)

45.00%

30.50%

18.60%

5.30%

Age Range

18-34

35-49

50-64

65+

Figure 2, (Sports Business Research, 2009)

9.60%

19.80%

40.80%

29.90%

Income ($)

Under 25,000

25,000-49,999

50,000-99,999

100,000+Figure 3, (Sports Business Research, 2009)

30 32 34 36

Charlotte

Years

Median Age

Charlotte

North Carolina

Figure 5, (City-Data.com, 2009)

49%51%

Gender

Male

Female

Figure 4, (City-Data.com, 2009)

$40,000 $45,000 $50,000 $55,000

Charlotte

North Carolina

Household Median Income

Charlotte

North Carolina

Figure 6, (City-Data.com, 2009)

Player accessibility

Public speaking

Youth clinics

Make fans “part of team”

Customize partnerships

Brand awareness

Hospitality

Better value

Married white males

30-45 years old

$75,000 income

85% attendance

8,000 season tickets

10% first time fans

10% overall ticket increase

20% ticket increase

90% sell outs

Increase national exposure

Higher TV rating and share