loop proposal
TRANSCRIPT
Paul DvorcekWOKV-FM Account Manager
Date: July 29, 2005
A Marketing Campaign
Prepared for: Cathy Manzon Director of Marketing
Prepared by: Chris Kelly WAPE-FM Account Manager
Mark Frank WMXQ-FM Account Manager
WAPE-FM / WJGL-FM / WMXQ-FM / WOKV-AM recommend the following radio campaigns to air during November / December to increase awarenessof The Loop Holiday Gift Cards.
Air Dates: November 14 – December 19, 2005 (3 weeks flighted per station)
WJGL-FM / The Eagle
MON TUES WED THUR FRI SAT SUN
6am10am 2x
10am-3pm 4x
3pm-7pm 4x
6am-12m 5x
Total number of on air :60 The Loop messages weekly :15
Three week total of on air :60 The Loop messages :51
Total 3 week Investment : $4,280
WMXQ-FM / The Point
MON TUES WED THUR FRI SAT SUN
12pm-1:30pm 10x(The 80 minute All Request Lunch)
6am10am 2x
10am-3pm 4x
3pm-7pm 4x
6am-12m 5x
Total number of on air : 60 The Loop messages weekly : 15
Total number of All Request Lunch mentions : 10
Three week total of on air : 60 The Loop messages : 45
Three week total of All Request Lunch mentions : 30
Total Three Week Investment : $4,200
Air Dates: November 14 – December 19, 2005 (3 weeks flighted per station)
WAPE-FM / 95.1
MON TUES WED THUR FRI SAT SUN
6am-10am 3x
10am-3pm 4x
12pm-1pm 10x(All Request Lunch Hour)
3pm-7pm 5x
6am-12m 5x
Total number of on air :60 The Loop messages weekly :17Plus 10 mentions during the All Request Lunch Hour.
Three week total of on air :60 The Loop messages :51Plus 30 mentions during the All Request Lunch Hour
Total 3 week Investment : $5,415
WOKV-AM
MON TUES WED THUR FRI SAT SUN
8am–9am 10x (Sponsor Peppers Performers or Hey Joe)
6am10am 2x
10am-3pm 5x
3pm-7pm 3x
6am-12m 5x
Total number of on air : 60 The Loop messages weekly : 15
Total number of morning feature mentions for The Loop weekly : 10
Three week total on air :60 The Loop messages : 45
Three week total of morning feature mentions for The Loop : 30
Total Four Week Investment: $5.940
The combined strengths of schedules of WAPE-FM / WJGL-FM / WMXQ-FM and WOKV-AM reaches over 50% of all 25 – 49 year old adults an average of 7 times per person.
On Air Giveaways:
Please know that for each weekly on air feature sponsorship, The Loop will need to supply one Gift Card or Certificate valued at $20 or more to give away each day Monday – Friday.
Total Investment for The Loop: $19,835
In addition to the cash investment, each Cox Station can air an additional $500 in commercials per station in exchange for Loop Gift Cards as trade.