1. Welcome to the SOCIAL MEDIA BOOT CAMP For Long Island Synagogues Produced by Generously funded by

2. Agenda Welcomes & Dvar Torah Get on your feet: Social Tagging Revolution, Relationships and Synagogues (break) Mission, Marketing and Listening Discussion and planning in teams Whats next and wrap up

3. Jeff Pulvers Social Tagging What you need: Find your red name tag (in folder) Write your personal TAG LINE. Grab the small stickers and a pen Where to go: Staff in the lobby Lay leaders/volunteers/others in here What to do: Chat with someone. Tag them! Talk to at least 5 people in 10 min Come back in here when I holler!

4. Reflections What did you notice? What surprised you? What did you learn? Most insightful tag on you? How could you use other peoples tags?

5. ? Why Does Social Media Matter

6. Communications Revolution

7. Communication Revolution

8. Clay Shirky, Author of Here Comes Everybody From TED talks, recorded at the State Dept, June 09

9. Implications for Synagogues How do we want to be engaging with our communities? What business are we in?

10. Whats required for a conversation?

11. Clay Shirky cont

12. Implications for Synagogues Why are the green lines good for us?

13. Applying Innovation to Existing Models

14. Sometimes Requires Redesigning The System

15. Our Journey Learning Tools Developing Skills Opening Our Minds Increasing Our Participation Thinking About Design Changes

16. Break When we come back: Mission, Marketing and Listening Taking it to the next level in our teams

17. Mission, The mission of North Shore Synagogue: Marketing, As a Reform congregation, our mission is to And perpetuate our Jewish heritage from generation to generation. Listening North Country Reform Temple: Whats your North Country Reform Temple Ner Tamid strives mission, and to provide Long Islands North Shore with a center for Reform Jewish values. Our Temple supports and how do you promotes a dynamic Jewish community from go about generation to generation through an inclusive and participatory approach to worship, study, mitzvot, achieving it? and social activities.

18. Adapting to a Connected Landscape Old Model New Model Brand in control Audience in control One-way messaging Be in a conversation Repeat the message Adapt the message Focus on institution Focus on community Educating Influencing, involving, supporting Org creates content User generated or co-created content

19. (From the Cluetrain Manifesto) Find your outposts Invite response Seek to begin and strengthen relationships with and within your community Minimize talking at constituents Markets Are Conversations

20. Examples: Oakland Sinai

21. Examples: Riverway Project

22. People -- whos your audience? What is their behavior online? What do they want, need and value? Objectives -- what are your objectives & goals with this group? Strategy -- How will you meet your goals? Technology -- What tools will you use, and how, to support/implement your strategy ? Groundswell: POST

23. Do the P & O of POST In your teams: Reflecting on your goals for the congregation, what are the audiences you want to focus on? Describe them. What are your goals and objectives for the group(s)? What are their objectives & goals for participating in your congregation?

24. Put on your listening ears! Set up Google Alerts with names and keywords Twitter searches Scan status updates in Facebook Google Reader for related blogs Homework #1: Set up listening tools for your congregation. Discuss how youll put your ear to the ground and listen to the community more. Report on the blog what youve done, heard & learned. Start Listening!

25. ** Please mark your calendars for the upcoming webinar series! Schedule is in your folder. By December you should have a project outlined to work on in your congregation. Feel free to call us to discuss your ideas and questions as you work to articulate it. Homework #2: By Hanukkah, share your project description and POST analysis on the blog. Include any remaining questions you have, or help you know youll need. Projects

26. Reflections & Evaluations Take out your cell phone Text Darim1 to 30644 Type answers as a number Then please complete the reflection sheets. (yes, PPT slides, links and resources will be on the blog)

27. Wrap Up and Whats Next A few minutes to share: Ah-ha moments? Action steps? Questions/Requests?