londonlaunch credentials 2015

The event industry’s marketplace

http://www.londonlaunch.com

More than just an events directory.More than business as usual.

TO THE EVENTS MARKETPLACEWELCOME

www.londonlaunch.com

The event industry’s marketplaceContents

The new way to grow your events business 05 - Listings are DEAD! 06

What makes londonlaunch so much more than a directory? - Vision 08 - Knowledge 09 - Mutli-channel 10 - Rich content 11 - Relationships 12

Technology 14 - 15 Our unique service 17 - Campaign management 18

The numbers 20 - 21 - Pro!le of corporate clients 22 - Our users = your customers 23

When you join londonlaunch - What you get 25 - The bene!ts 26

Booster packs 27 - 28

Showcase events 29 - 30

LiveTECH 31

FAQs 32

The team 33


www.londonlaunch.com Back to contents page


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THERE’S A NEW WAY TO

GROWYOUR EVENTS BUSINESSAND WE’RE IT.




5www.londonlaunch.com

The event industry’s marketplaceThe new way to grow your events business

We combine technology with our unique service to connect event bookers with the right venues and event service providers.

We ensure that all sides of the event industry are e"iciently connected, and that our members are the best informed and serviced. We even run the best trade events in the industry.

We do things di"erently. And in this way we’re successfully growing the number of great events in the world’s greatest city.

We are the oil in the machine; the integrated event marketplace.




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What makes londonlaunch so much more than a directory?

Encyclopedias have been replaced by Wikipedia

Travel Agents have been largely replaced by immersive websites

Librarians have been replaced by Google

Taxi Drivers are challenged by Uber

Event directories have been replaced by londonlaunch

Listings are DEAD!


Back to contents page 7

SO MUCH MORE THAN A DIRECTORY?

londonlaunchSO, WHAT MAKES



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So, what makes londonlaunch so much more than a directory?

There are no shortcuts. More than a directory we connect vendors and buyers through a multi-channel marketplace. Comprehensive information on every venue and supplier is available through every (online and o#ine) channel and direct communication is encouraged. The only way to do this is through the latest technology supported by a personal service.

Vision




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KnowledgeWe know what’s going on out there and so will you. The data from our website feeds a unique quarterly trends review provided exclusively for our customers.




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It’s the new, endorsed, word of mouth. We enable communication across every channel that bookers frequent whether it’s social media, email, the web, showcase events or even browsing videos.

Multi-channel




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Rich contentMember pro!les are comprehensive, updated in real-time and designed to provide bookers with the speci!c information they need whether they’re at their desktop or scanning their mobile device.




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And we work closely with you every step of the way.Whether it’s optimising your pro!le, creating content or putting together a targeted campaign to connect YOU with YOUR target audience. One thing you’ll quickly realise about londonlaunch is that we’re not short of ideas or energy! And we’re on YOUR side!

Relationships



UNLOCKS& PROMOTES

TECHNOLOGY THAT

YOUR POTENTIAL



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Technology

Marketplaces are about integrating information of every type. Decisions hinge on personalities, price, $exibility and a zillion other factors. Now that the marketplace is online, this information can be captured in real-time and understood, enabling you to improve your business.

DataAs a member, you’ll bene!t from data analytics, social media, online reviews, recommendations, search engine optimisation, favourites, saved lists, rich content and native advertising.

Technological know-how




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Technology

Thanks to the rich member pro!les, booking enquiries from our site are closer to a purchase decision because event bookers are already so well informed.

PurchasepowerOur regular features on events, venues,

suppliers, ideas and trends, coupled with our own strong opinions have made it a must-visit information hub for thousands of event bookers, every week.

Insight



UBER!COOL

FRIENDLY SERVICE AND

TEAM OF “londonlaunchers” WHO ARE ALWAYS HERE TO HELP!

AND THEN THERE’S OUR



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Our unique service

ServiceWe’ve made it as easy as possible to harness the potential of technology.

But even so, for many of our clients, it’s a bold, new world. That’s why we provide a personal service to help you every step of the way. Our concierge service is available for every single member throughout their membership, at no extra cost!




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Our unique service

Campaign managementFrom designing social media campaigns to organising videos or planning e-shots we will work closely with you. It’s all part of our unique service.



NUMBERSTHE



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Numbers speak louder than words

The exponential growth in users speaks louder than even we can!It shows that buyers and suppliers alike want the unique combination of technological know-how and our hands-on personal service.

The numbers

£30MillionMEMBER PROFILES CURRENTLY

GENERATE OVER




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Numbers speak louder than words

110,000UNIQUE USERS NUMBER

70,000REGISTERED USERS

35,000EMAIL SUBSCRIBERS

10,000+SOCIAL MEDIA FOLLOWERS

2014

2 MILLIONOUR CLIENTS RECEIVED OVER

PAGE VIEWS




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The Numbers:pro!le of corporate clients

Fashion, Retail & FMCG’s - 12%

Advertising, PR & Marketing - 8%

Other - 6%

Legal & Professional - 21%

Banking & Finance - 20%

FTSE 500 - 16%

Media & Telecoms - 14% Charities - 3%

Event Manager/Buyer - 43%

Senior PA - 23%

Sales & Marketing - 22%

HR - 12%

Sector Function




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Our users = your customers

“I have been involved in events for law

!rms for many years and always use

londonlaunch as my !rst point of reference”

EA to CEO, DLA Piper LLP

“We regularly use londonlaunch to search

for fresh ideas and innovative ways we can engage with our internal

and external clients”Ernst & Young

“londonlaunch is our number ONE source of corporate event

enquiries and bookings” Altitude London

“londonlaunch is the !rst place I turn to when

my teams ask me for ideas for events. We

use them for everything including venue !nding, new suppliers and team

building” PwC




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JOINWHEN YOU

YOU INSTANTLY GET...londonlaunch

MEMBERS ONLY




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Interactive pro!leGet in front of all the right people and engage with them. Receive industry news and insights – discover the latest trends and goings-on whilst promoting your own brand and positioning yourself as a market leader

Social media feedsStay engaged with event bookers in real time, all the time

VideosUse your own or use our professional videographer to create a short video clip for you

Dedicated e-shotsChoose a bespoke demographic of your choice

Networking eventsUp to 12 per year. Sometimes the best form of networking is ‘not working’ and our events are always great fun!

Packages & o"ersUpdate your pro!le regularly to ensure you’re current and relevant whilst simultaneously featuring in specialist sections within the site

Weekly bulletinFeature in our weekly bulletin and reach 35,000 bookers

LiveTECHTwo free tickets to the industry’s favourite educational event

Concierge serviceCall us any time and we’ll do our utmost to help you

What you getJoin us




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The bene!ts of membership

1. High quality leads and enquiries

2. Increased bookings and revenues

3. Increased brand awareness

4. Feature alongside the UK’s most prestigious venues & event suppliers

5. Access and exposure to over 100,000 corporate event bookers every month

6. Digital content marketing advice

7. Regular industry intelligence (access to research and reports)

8. londonlaunch accreditation – recognised by the corporate world

9. Access to our networking events. Get face to face with corporate decision-makers

10. Social media ampli!cation

11. Free tickets and priority booking for master-classes at LiveTECH, the annual event technology summit

12. Concierge service to assist you with all these resources and more

The bene!ts




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Booster packs

We have created an array of tools to add rocket fuel to your membership on a regular or strategic basis. As always, we will work with you to create the best mix and maximise the impact of this investment.

Booster Packs




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Booster packs

Story StudioWe create bespoke editorial and/or video to promote your brand, generating high engagement and response rates from event bookers

Showcase eventsWe host showcase events which enable you to promote your venue & services to our exclusive guest list of London’s most active event bookers, tailored to your unique requirements

Email MarketingAccess to our extensive event booker database via targeted email marketing campaigns designed to deliver on your strategic marketing goals

VideoVideo is becoming a crucial tool in today’s marketing mix. londonlaunch o"ers an a"ordable way to create great videos to use on Social Media

SEOThe world of search is complex and we are experts so let us help you maximise your web presence with great SEO

Social MediaAmplifying and boosting your posts, tweets and various shares on Social Media is a great way to improve SEO and engage with your buyers. We have dedicated Social Media experts in-house to help you




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Showcase events

Showcase eventsBetter than exhibitions! With a full blown publicity campaign surrounding each event we ensure that your venue is the most high pro!le in town that particular month!

We specialise in delivering everything from a VIP dinner or familiarity trip for 20 guests, right through to our famous ‘Great Summer Showcase’ which attracted over 1,000 guests. We quite literally, deliver the event industry’s marketplace right to your doorstep!

In association with




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Showcase events

“Thank you for inviting me to such

a fun evening, held in a fantastic venue, populated with

a wonderfully eclectic mix and polished o" with delicious

food and wine. You really can’t ask for more!”

Will Butler-Adams, CEO, Brompton Bicycle Company.

Thank you for such a unique evening

and such great company! This is an excellent example of the calibre of businesses

you attract." Dave Sherrington,

Business Development Director, Santander Corporate

and Commercial Banking.

“I met some fascinating people and

am now expertly placed to suggest the venue to our

global events team”Charlie Beasley,

Managing Associate Linklaters

“What a hugely enjoyable evening!

I met many interesting people and the venue was absolutely

fascinating – such a well organised event!”

Charles Weston-Baker, Head of International,

Savills

“It was a fabulous event!

Thank you so much for inviting me!”

Lord Wei, House of Lords

In association with




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LiveTECHMembers of londonlaunch get free access to our premier knowledge-sharing event.

Check out our LiveTECH video archive HEREwhich will tell you everything you need to know about how to harness the power of technology at your events.

LiveTECH


https://www.youtube.com/watch?v=it0d4n8L8XY



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How long does it take to get everything going?Once you’ve signed up you can be live on the site within 24 hours!

How many enquiries can I expect?We receive tens of thousands of quali!ed corporate event enquiries which last year resulted in more than £30million worth of bookings. Each pro!le can receive hundreds of enquiries and the more engaged you are, the better the results...

How quickly will I get enquiries after I join? It’s not unusual to start receiving enquiries on the very day you go live because we highlight our new members!

Can I make changes to my pro!le or do I have to contact londonlaunch?You can do that yourself by logging in and it’s really easy! We’re always here to help too though!

How do I measure my activity on londonlaunch?We monitor everything. Enquiry forms, web links, even telephone number clicks and you can discuss this with us at any time!

Can I be included in your weekly bulletins?Yes, this is included in your membership so, as long as you provide us with relevant content, we’ll get it out there for you!

What else can I do to gain even more exposure on londonlaunch?There are lots of optional extras that you can !nd in our Booster Pack and Campaign programmes. Your personal account manager will have all the info

Can londonlaunch help me with my SEO?Yes and your initial ‘Welcome Pack’ is !lled with tips on this which you can use within both londonlaunch.com and your own website.

FAQ’s




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The team

The TeamWill Broome Founder & CEOPeter Heath Managing DirectorNicola Smale Client ManagerJayde Reader Client Content EditorOlivia Hamilton New Client ServicesRichard Newton Creative ContentSarah Andrews Commercial Director


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Please get in touch – we’d love to hear from you!0207 471 2600 [email protected]


mailto:[email protected]

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londonlaunch credentials 2015

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