credentials-linkedin 2015
TRANSCRIPT
THE TURQUOISE GROUP CREDENTIALS PRESENTATION JANUARY 2015
CLIENTS XING
Joyfu l L iv ing
CHALLENGE SOLUTION RESULT
A new property development brand needed to differentiate itself in a crowded property market.
We developed a brand model, brand name and corporate identity that enabled it to occupy a unique positioning in the market.
XING is all about joyful living; creating authentic living environments for families and communities.
CLIENTS VISTA
CHALLENGE SOLUTION RESULT
Vista is Xing’s maiden property development and comes with premium views of both the sea and the mountains. The identity and launch campaign needed to convey these attributes and exclusivity of the development.
We set out from scratch and took stunning panoramic views of the site and its surroundings, combining it with a luxurious look and feel.
Something quite unlike anything else in the market. Panoramic Living: Breathe deeply. Live freely. See clearly.
CLIENTS UMW
CHALLENGE SOLUTION RESULT
UMW was best known for its Toyota car business, but the multi-billion dollar government-linked company had many other businesses. It was time for UMW to see itself differently and to present itself anew to the world.
As brand custodians, we took UMW on a four-year rebranding journey. Starting from a deep internal engagement to high-profile press and TV campaigns, UMW shed its former self and became known as an international conglomerate known for going “Beyond Boundaries”.
UMW became among the "Top 5 Most Admired Companies in Malaysia" and “Top 20 Brands in Malaysia”. It’s share price doubled, job applications increased ten-fold, and its CEO won the CEO of the Year award. Its profile increased dramatically, resulting in new business opportunities and partnerships, and an enlarged global footprint.
‣ High awareness as a diversified international conglomerate
‣ Becomes Top 5 Most Admired Company in Malaysia 2009 (AWSJ)
‣ Becomes Top 20 Most Valued Brands in Malaysia 2009 (Interbrand)
‣ Greater geographical expansion - Perceived as an international company
‣ Greater prominence as an employer-of-choice
CLIENTS UMW - RESULTS OF BRAND TRANSFORMATION
CLIENTS SINGAPORE INTERNATIONAL FOUNDATION (SIF)
CHALLENGE SOLUTION RESULT
SIF needed a new way to unify its multi-pronged mission and communicate its message beyond the usual corporate communications.
We developed a more authentic and relevant way to communicate and champion its cause: Telling compelling stories of A Better World.
A breakthrough communications initiative that garnered firm support and significant funding from its stakeholders.
CLIENTS LEXUS ASIA PACIFIC
CHALLENGE SOLUTION RESULT
Lexus Asia Pacific Division needed a way to bring the luxurious feel of their cars onto their websites. Each country had their own way of doing this, and the brand was getting lost in translation.
We developed a template for their websites, so that no matter what language it was in or what car models were being showcased, the brand expression of Lexus would be consistent.
Consistent communication of the luxury brand across country websites, while providing for customisation in each country.
CLIENTS TAN TOCK SENG HOSPITAL
CHALLENGE SOLUTION RESULT
Singapore’s oldest and busiest hospital needed to improve the customer experience, and validate a new set of priorities in customer care.
We helped doctors and nurses change the way they perceived their role, making the shift from treating the disease to treating the patient.
A new way of approaching the patient, informed by greater understanding and compassion.
CLIENTS ST REGIS JAKARTA
CHALLENGE SOLUTION RESULT
St Regis Jakarta would be the crown jewel of the city. To top it off, Singapore-based sovereign wealth fund GIC would be buying the office tower. The client needed some strategic counsel and a press release - fast.
We advised on strategic communications issues and wrote the press release to convey the game-changing nature of the development.
Positive media coverage in both countries and across the region - and a very satisfied client.
CHALLENGE SOLUTION RESULT
Tekun Cemerlang is the developer of Alila Dalit Bay resort and residences. It needed to develop brand equity that would enable it to play at a new level.
We developed a brand model, brand name and corporate identity that would enable it to do just that.
IZOU. A luxury brand that is classy and yet relaxed. Because - as Coco Chanel put it - if luxury is not comfortable, then it is not luxury.
CLIENTS IZOU
CLIENTS SARI ROTI
CHALLENGE SOLUTION RESULT
Indonesia's #1 bread manufacturer wanted to refine their brand strategy and increase market penetration.
We clarified the brand model and identified key opportunities for increasing market share.
A clear brand strategy and a path forward for increasing market penetration.
CLIENTS RAJAWALI
CHALLENGE SOLUTION RESULT
Is Rajawali a family firm, an investment company or an industrial conglomerate? No one knew the answer. We set out to bring clarity to the brand.
The owner’s vision was much greater than the expressed philosophy of the company. It was time to embrace a higher purpose than profit. For nation. For honour.
A clearly defined brand that knows what it stands for. Investing with Honour: Recognising Potential, Creating Value.
‣ View TV commercial at http://vimeo.com/17353616
CLIENTS UMW BRAND LAUNCH TVC
‣ View TV commercial at http://vimeo.com/17357275
CLIENTS UMW EMPLOYER OF CHOICE - TVC
CLIENTS ST REGIS LANGKAWI
CHALLENGE SOLUTION RESULT
It was the ground-breaking ceremony of St Regis Langkawi, attended by the Prime Minister of Malaysia. The client needed a professional video - fast.
To convey the game-changing nature of the development that would bring Langkawi into the big league of nautical tourism, we edited the St Regis brand videos and brought in footage of Langkawi’s island charm.
A classy video that is true to the St Regis heritage, yet conveying the promise and potential of Langkawi. A very satisfied client.
CLIENTS CATHAY ORGANISATION
CHALLENGE SOLUTION RESULT
It was Cathay’s 75th anniversary. The grand dame of Singapore cinema wanted a mini-documentary that would speak to 14 to 24-year-olds. But there was no way a montage of historical milestones, black and white photos, and organizational charts could appeal to today’s restless generation.
To engage the audience for a full 12 minutes, we shot lots of footage, executed time-lapse effects, and transformed old photos into 3-dimensional pictures.
A feast for the eyes with lots of visual stimuli and a great overview of Cathay’s achievements over its 75-year history.
CHALLENGE SOLUTION RESULT
It was the conference of the year for Singapore’s most established healthcare group. The client wanted an opening video for their event that would sum up its focus on Clinical Governance and Quality Management.
We scripted and filmed the top leadership, capturing their commitment to quality, while affirming the brand promise of the healthcare group.
The result: A captivating opening video with an unmistakable message on the importance of Quality, with lots of heart.
CLIENTS SINGHEALTH
Live Events
CHALLENGE SOLUTION RESULT
How do you convey the coming-of-age of one of Malaysia’s largest companies? It was the debutante ball where we would wow the who’s who of Malaysia with the new face of UMW.
We believed bringing in the Cirque du Soleil would encapsulate this transformation. We had 6 weeks to bring the act into town. We rented the best venue in town, created a black ‘hole’ with columns of light, brought in the best chefs and gave 1500 corporate guests the treat of their life.
Nothing like this had ever been done before, and UMW is remembered for that event till today.
LIVE EVENTS CIRQUE DU SOLIEL
LIVE EVENTS MAGNIFY
CHALLENGE SOLUTION RESULT
Celebrate Christmas in Singapore (CCIS) had the opportunity to showcase the meaning of Christmas along Orchard Road, Singapore’s premier shopping street. The challenge was to bring the message of Christmas across to the crowds in a contemporary way but moving way.
We brought in dynamic performers from Europe, USA and Australia, putting together a showcase that would be befitting for such an occasion.
The result: A feast for the senses with lots of visual and audio stimuli, and a world-class performance that enthralled the celebrative Christmas crowds for an hour every evening.
A l l t h i n g s a r e p o s s i b l e
Turquoise Group Pte Ltd Far East Finance Building 14 Robinson Road #13-00 Singapore 048545 T 65-6100-0634 E [email protected] www.turquoise.asia
Thank you!
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