london 2012 and opportunities for the northwest rob young, nw coordinator for the 2012 games
TRANSCRIPT
London 2012 and opportunities for the Northwest
Rob Young, NW Coordinator for the 2012 Games
1. Setting the scene
2. Northwest opportunities
a) Inspire Programmeb) Sport and Physical Activity c) Training Campsd) Volunteeringe) Other areas of progress
3. Questions
Be Inspired – NW Legacy Framework
The Beijing Factor
Northwest Opportunities
London 2012 Inspire Programme
• An opportunity to be part of the Games and benefit from the profile of London 2012
• Officially recognising Games-inspired 3rd-party non-commercial projects and events
-sport, culture, education, sustainability, volunteering, business opportunities & skills
-benefits – support, networking, positioning, brand use
-100 projects recognised in pilot phase
-easy to apply – chat, simple form, fast decision, on-going support
- 500 exceptional projects will be recognised this year
Inspire programme
• The Inspire mark will be awarded to specific projects and events which are:
• Genuinely inspired by the London 2012 Games
• Well planned and managed
• Fully funded from non-commercial sources and with no commercial association
• Innovative and inspiring
• Likely to achieve at least one of LOCOGs key outcomes, e.g. increased participation in grass roots sports.
London2012.com/beinspired
Inspire programme
Some examples…
Personal Best Understanding
BS8901
Animation Decathlon
Young Ambassadors
Sport and Physical Activity
Pre Games Training Camps
• Preparing for first Camps in summer 2009 (including activation opportunities)
• Servicing Camps and international exchanges
• Three MoUs signed to date:
1. Thailand Olympic and Paralympic
2. Oceania National Olympic Committees
3. Swimming Australia
• 17 countries, c250 athletes, multiple visits
Training Camps - Opportunities
Important role for HE in terms of delivery
Not just about sports venues:
– Accommodation
– Volunteer opportunities
– Support services – sport science and coaching
– Translation services
International exchanges, e.g. Oceania partnership
Important to be clear about what are the benefits you want to get out of hosting teams
NW opportunities for volunteers
Games-Time Programme - LOCOG’s commitments
1. A UK Games - LOCOG are committed to recruiting volunteers from all parts of the UK
2. LOCOG are committed to involving volunteers from a range of diverse backgrounds
3. Young people
4. High Quality Volunteer experience
5. Enable legacy/working with Stakeholders, Delivery Partners and the Voluntary Sector
Programme due to be launched in Summer 2010…
Key considerations
London 2012 volunteers will form part of the largest peace time mobilisation of people ever seen in the UK
Manage expectations and minimise disappointments Ensuring the volunteer experience is fair, equitable, transparent,
clear and easily understood Delivery of government legacies versus operational
requirements NW specific:
– Work with partners to connect to existing volunteering opportunities
– Encourage the public who are interested in 2012 to volunteer in their local communities now
– Creating a wider pool of 2012 related opportunities in the NW, e.g. Training Camps, Cultural Olympiad etc
Personal Best
Developed from the successful Pre Volunteer Programme for M2002
A pre-employment programme that helps use the excitement of the Games to engage those who are long term unemployed
– Seeks to use volunteering to help raise confidence, self esteem, and provide a stepping stone into further education and/or employment
PB is being delivered across all London Boroughs, roll out commenced across English regions
LOCOG have guaranteed to interview all PB graduates that successfully apply to volunteer for the 2012 Games
Up to 10% of the volunteer workforce will come from PB To be launched in the NW later in 2009
NW Culture programme
• Open weekend image/s
‘The Olympics is the wedding of sport and art.’
(Pierre de Coubertin, founder of the modern Olympics)
Northwest Business Network
Major Events
www.london2012.com/getset
Open Weekend – 24-26 July
Celebrating the 3 year countdown to the start of the Games
Capitalise on the public interest in London 2012 to reach and engage as wide an audience as possible
Use the Open Weekend to: Promote events taking place over 24th – 26th July Launch its up and coming activities in the Northwest Profile any plans or forthcoming projects for London 2012 Initiate new activity for the lead up to London 2012
Looking for culture, sport, and environment activities which demonstrate examples of the Olympic and Paralympic values in action in the NW
Register at www.london2012.com/openweekend
Key messages
There is a strong political commitment to see a UK wide legacy from London 2012
Evidence from other Games shows that the benefits can be spread far outside the host city
Lessons from the Sydney 2000 – ‘be ready!’
Lessons from Vancouver 2010 – recognising how the Games can help to deliver against existing priorities
The Northwest is already starting to benefit
The opportunity is now!
Your questions
www.nwbeinspired.com