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Unit oneUnit oneWorld Tourism Organization

ContentsContents

Teaching Focus

Time Allocations

Teaching Procedures

Teaching Objectives

Teaching Approaches

Teaching Difficulties

Teaching Methods

Teaching ObjectivesTeaching Objectives

Become familiar with World Tourism Organization

Become familiar with Key Benefits of Tourism

Be able to make the conversations at the Guests’ Arrival

Understand some sentence structures and patterns

1 2 3 4

Teaching ApproachesTeaching Approaches

Let the students read the materials about tourism

Introduce the history of the Tourism

Discuss the process of Guests’ Arrival at the airport

Homework

Tell them something about the World Tourism Organization

Describe briefly the benefits of tourism

Steps

Focus onFocus on

World Tourism

Organization &

Key Benefits of

Tourism

Guests’ Arrival

2 Passages

Time AllocationsTime Allocations

Framework

Conceptual

AWorld Tourism Organization & Key Benefits of Tourism (3 periods)

Guests’ Arrival (3 periods)

Unit 1

World Tourism Organization

Teaching DifficultiesTeaching Difficulties

Usages

Difficulties

The

New

Words

Some

Useful

Expressions

Teaching MethodsTeaching Methods

MethodsTeacher’s

Explanations

Discussing

Exercises

Questions

Teaching ProceduresTeaching Procedures

World Tourism Organization & Key Benefits of Tourism

Step1 Leading inStep1 Leading in

What have learned about WTO?

How many benefits of tourism are known to the governments and people?

Hint: Both Reading And Reading B are concerned with WTO.

WTO’s aim is to stimulate economic growth and job creation, provide incentive for protecting the environment and heritage of destination, and promote peace and understanding among all the nations of the world.

Key Benefits of Tourism

Export Earnings International tourism is the world’s largest export earner and an important factor in the balance of payments of many countries. Foreign currency receipts from international tourism reached US $476 billion in 2000, outstripping exports of petroleum products, motor vehicles, telecommunications equipment, textiles or any other product or service.

Employment Travel and tourism is an important job creator, employing an estimated

100million people around the world. The vast majority of tourism jobs are in small or medium-sized, family-owned enterprises. Research shows that job creation in tourism is growing 1.5 times faster than any other industrial sector.

Rural Opportunities Tourism jobs and businesses are usually created in the most underdeveloped

regions of a country, helping to equalize economic opportunities throughout a nation and providing an incentive for residents to remain in rural areas rather than move to overcrowded cities.

Infrastructure Investment Travel and tourism stimulates enormous investments in new infrastructure,

most of which helps to improve the living conditions of local residents as well as tourists. Tourism development projects often include airports, roads, marinas, sewage systems, water treatment plants, and restoration of cultural monuments, museums and nature interpretation centres.

Tax Revenues The tourism industry provides governments with hundreds of millions of

dollars in tax revenues each year through accommodation and restaurant taxes, airport users’ fees, sales taxes, airport users’ fees, sales taxes, sales taxes, park entrance fees, employee income tax and many other fiscal measures.

Gross Domestic Product (GDP) International and domestic tourism combined generates up to 10 per cent of

the world’s Gross Domestic Product (GDP) and a considerably higher share in many small nations and developing countries.

affiliate n. 附属机构；会员 equalize v. 　　使…相等 forum n. 　　　论坛 heritage n. 　　遗产 impact n. 　　 冲击 incentive a. 　 鼓励的、刺激的 infrastructure n. 　基础设施

affiliate n. 附属机构；会员 equalize v. 　　使…相等 forum n. 　　　论坛 heritage n. 　　遗产 impact n. 　　 冲击 incentive a. 　 鼓励的、刺激的 infrastructure n. 　基础设施

know-how n. 　技能、实际知识、 本事 marina n. 　　 小船坞 monument n. 　纪念碑，纪念馆 遗迹，遗址 outstripping a. 　超过的 revenue n. 　　收益，收入 sewage n. 　　 污水

know-how n. 　技能、实际知识、 本事 marina n. 　　 小船坞 monument n. 　纪念碑，纪念馆 遗迹，遗址 outstripping a. 　超过的 revenue n. 　　收益，收入 sewage n. 　　 污水

Step 2 Learn New Words and Expressions

Step 3 Read the Passage and DiscussStep 3 Read the Passage and Discuss

What is the aim of the World Tourism Organization?

Why is international tourism regarded as the world’s largest export earner?

How does tourism benefit the living conditions of local residents as well?

WTO’s aim is to stimulate economic growth and job creation, provide incentive for protecting the environment and heritage of destinations, and promote peace and understanding among all the nations of the world.

It is because foreign currency receipts from international tourism reached $476 billion in 2000. outstripping exports of petroleum products, motor vehicles, telecommunications equipment, textiles or any other product or service.

Travel and tourism stimulates enormous investments in new infrastructure which often includes airports, roads, marinas, sewage systems, water treatment plans, restoration of cultural monuments, museums and nature interpretation centers. These projects are closely concerned with the living conditions of local residents.

Step 4 Learn the Patterns and StructuresStep 4 Learn the Patterns and Structures

过去分词做后置定语 过去分词做后置定语的用法，是专门用途英语的特征之一。这种用法经常出

现在旅游英语的专业文献中。过去分词作后置定语可以看成是一个缩合了的定语从句。

例如：课文中的第 3 段可以理解为： With its headquarters in Madrid, Spain, WTO is an inter-governmental body

which is entrusted by the United Nations towards the promotion and development of tourism.

世界旅游组织的总部设在西班牙的马德里，它是附属于联合国，旨在促进和发展旅游事业的政府间组织。

又如，课文中的最后 1 段第 1 句可以理解为： International and domestic tourism which are combined generate up to 10

per cent of the world’s Gross Domestic Product… 国际旅游和国内旅游的产值加在一起，占全世界国内生产总值 10% 。

Step 5 ExercisesStep 5 Exercises

CHECK YOUR UNDERSTANDING Mark the following statements with “T” for true and “F” for false.Mark the following statements with “T” for true and “F” for false. ( ) 1. WTO’s membership is purely on the government level. ( ) 2. More than three sectors of companies are mentioned in the passage. ( ) 3. WTO is also entrusted to regulate the global tourist enterprises and the

international tourist market. ( ) 4. It is believed that the government plays an important role in tourism. ( ) 5. The receipt from international tourism has reached US$476 billion for the past

16 years. ( ) 6. The World Tourism Organization predicts the international arrivals will amount

to more than one billion by 2010. ( ) 7. Tax revenues from tourism industry include accommodation and restaurant

taxes, park entrance fees, tourist bus rents, airport users’ fees, and employee income tax.

( ) 8. It is said that with the development of tourism more and more rural residents will move to big cities for employment.

T

T

T T

F

F

F

F

Listening and Speaking: Guests’ ArrivalListening and Speaking: Guests’ Arrival

Step 1 Leading in

Pretend you are a tourist form America, what are you going to do in the airport after you arrived in China?

Step 2 Learn New Words and ExpressionsStep 2 Learn New Words and Expressions

group visa 团队签证 Consulate General 总领事馆 China entry cards 中国入境登记卡 I can not find my other checked luggage.

我找不到托运的另一件行李。 You will receive compensation from the airlines.

您将获得航空公司方面的赔偿。

customs declaration from 海关申报单 nothing that I am aware of 我不知道有什么需要申报。 You don’t need to declare your personal belongings.

您的自用物品不需申报。 the Green Channel 绿色通道 Oriental Tour Company 东方旅游公司 The tour coach is waiting in the park.

旅游车在停车场等候。

Step 3 Listen to the Dialogues and PracticeStep 3 Listen to the Dialogues and Practice

Sample Conversation 1: Immigration at the Airport.

(Mr. Smith’s tour group goes through immigration procedures as a group.)

A: Immigration Officer B: Mr. Brown, Mr. Green and the others

Sample Conversation 2: Luggage Claim)

A: Clerk B: Mr. Brown

(Passengers are collecting their check-in luggage in the claim area at the Airport.)

Sample Conversation 3: Going through Customs

A: Customs Officer B: Mr. Jordan C: Mrs. Jordan

(Mr. The Jordans have got filled in the customs declaration form.)

Sample Conversation 4: Greeting Guests

A: Mr. Liu B: Manager C: Mr. Smith

(Mr. Liu, the Chinese tour guide, and his manager have come to the airport lobby outside the customs to meet Mr. Smith and the other group members.)

Step 4 Learn Useful Expressions and PatternsStep 4 Learn Useful Expressions and Patterns

USEFUL EXPRESSIONS AND PATTERNSUSEFUL EXPRESSIONS AND PATTERNS 1. I am a transit passenger for this flight. 2. I am a transit passenger going to Japan. 3. Do I have to go through any other formalities? 4. Please show your passport. 5. I have lost my luggage. 6. Please show me your luggage tag. 7. Please fill in this form for your lost luggage. 8. We will try our best to trace it.

9. Have you got anything to declare? 10. You don’t have to pay duty ( 关税 ) on personal belongings. 11. Would you mind opening your suitcase? 12. Where would I go through the customs? 13. How nice to see you again. 14. Is this your first trip to China? 15. I hope you have a pleasant trip. 16. I will enjoy my stay in Beijing.

Step 5 ExercisesStep 5 Exercises

Complete the following dialogues by translating the Chinese into Complete the following dialogues by translating the Chinese into English.English.

(A: Representative B: Guest)

A: Good morning, sir. I’m the airport representative of Great Wall Hotel. You must be Mr. Bush.

B: 是啊，我正是。您来机场接我，太好了。 . A: My pleasure, sir. We’ve been expecting you. You had a wonderful

trip, didn’t you? B: 嗯，飞行时间够长的，说起来大概飞了 10 个小时而且中途没停。 . A: So, shall we go straight to the hotel? ( 您可以先好好休息一下，然后

我再陪您游览当地名胜古迹。 ) 　 . B: Oh, thank you. A: You’re welcome. And ( 请让我帮您提包。请跟我这边走。 ) .

Yes, I am. It’s very kind of you to come to meet at the airport

Well, it was a pretty long trip. Say, almost ten hours without stop

You can have a good rest and I’ll show you interesting places here afterwards

Please let me carry the bag for you. Follow me this way, please

HomeworkHomework

TRANSLATION Translate the following sentences into Chinese, paying special attention Translate the following sentences into Chinese, paying special attention

to the participles used.to the participles used. 1. The World Tourism Organization is the leading international

organization in the field of travel and tourism. 世界旅游组织是国际旅游业的权威组织。 2. With its headquarters in Madrid, Spain, WTO is an inter-governmental

body entrusted by the United Stated Nations towards the promotion and development of tourism.

世界旅游组织的总部设在西班牙的马德里。它是附属于联合国、旨在促进和发展旅游业的政府间组织。

3. Tourism is the world’s largest industry with no signs of slowing down in the 21st century.

旅游业是当今世界规模最大、持续增长的产业。没有任何征兆显示旅游业会在 21世纪发展缓慢。

4. International tourism is the largest export earner and an important factor in the balance of payments of many countries.

国际旅游是世界上最大的出口创汇行业，是许多国家实现收支平衡的一个重要因素。

5. The vast majority of tourism jobs are in small or medium-sized, family-owned enterprises.

大多数旅游从业人员是中小企业和家庭所有制企业工作。 6. Travel and tourism stimulates enormous investments in new

infrastructure, most of which helps to improve the living conditions of local residents as well as tourists.

旅游业促进大规模地投资新的基础设施建设，其中大部分的建设项目不仅有利于旅游业，而且有利于改善当地人民的生活条件。

7. International and domestic tourism generates up to 10 percent of the world’s Gross Domestic Product (GDP).

国际和国内旅游的产值占世界 GDP总值的 10%。 8. The tourism industry provides governments with hundreds of

millions of dollars in tax revenues each year through accommodation and restaurants taxes, airport users’ fees, sales taxes, park entrance fees, employee income tax and many other fiscal measures.

旅游业每年向政府提供数亿元的税收，其中包括：住宿和餐饮税、机场使用税、营业税、景点门票税、个人所得税和许多其它种类。

Learn to communicate in the given situationLearn to communicate in the given situation

Situations:Situations: B: Mr. Jordan)B: Mr. Jordan)(A: Room Maid(A: Room Maid

Suppose you are a Chinese tour guide.

After meeting a Canadian tour group at the Beijing international airport, you give a welcoming speech to them on the coach on the way to the hotel. You may start your welcoming speech as follows:

Ladies and Gentlemen:Welcome to…..

The Following Expressions May The Following Expressions May ＢＢ e Usede UsedThe Following Expressions May The Following Expressions May ＢＢ e Usede Used

I’m glad to meet you.

Beijing has many tourist attractions.

As the nation’s capital, Beijing is both an ancient and a young city.

Useful Useful ExpressionsExpressions

It contains so many sights that one short visit is never enough.

If you need my help, please let my know.

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