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Unit TwelveUnit TwelveTraveling
Advertisement
Unit TwelveUnit TwelveTraveling
Advertisement
Contents
Teaching Approaches
Teaching Focus
Time Allocations
Teaching Difficulties
Teaching Methods
Contents
Teaching Objectives
Teaching Procedures
Teaching Objectives
Students
Students
Understand what and how to give traveling advertisement
Get some cultural knowledge about traveling advertisement
Master the basic words and expressions about traveling advertisement
Students
Students
Find ways to improve your writing skills about advertisement for a tour itinerary
Teaching Approaches
Homework
Introduce background information: Types of Traveling Advertisement
Listening practice: 1 dialogue
Speaking practice: 2 dialogues
Some words and expressions about traveling advertisement
Passage: Advertisements for Scenic Spot & Where to Stay on Cape Cod
Approaches
Learn writing skills on how to write A Tour Itinerary
Focus on
1
Traveling Advertisement
3
Writing: A Tour Itinerary
2
Advertisements for Scenic Spot & Where to Stay on Cape Cod
Time Allocations
Framework
Conceptual
AAdvertisements for Scenic Spot & Where to Stay on Cape Cod 2 periods
Traveling Advertisement 2 periods
Traveling Advertisement
Writing A Resume on Applying for a Job 2 periods
Teaching Difficulties
Usages
Difficulties
The
New
Words
Some
Useful
Expressions
Teaching Methods
MethodsTeacher’s
Explanations
Discussing
Exercises
Questions
Teaching procedures
莫高窟,又名“千佛洞”,位于敦煌市东南
25公里处、鸣沙山东麓的断崖上,是我国三大石窟艺术宝库之一。
葛洲坝水利枢纽工程是我国万里长江上建设的第一个大坝 .
亚洲最大的瀑布 . 世界上
唯一可以从上、下、前、后、左、右六个方
位观赏的瀑布 .
黄山风景区以奇松、怪石、云海、温泉黄山四绝著称于世
Confucius Temple
Dunhuang MogaoGrottoes
Gezhou Dam Huangguoshu Falls
孔庙位于山东省曲阜市南门内,是奉祀孔子的
庙宇 .
Teaching procedures乐山大佛地处四川省乐山市,大佛通高 71米,头高 14.7米,头宽
10米,发髻 1021个,耳
长7 米,鼻长 5.6米,眉
长5.6米,嘴巴和眼长
3.3米,颈高 3 米,肩宽
24米,手指长 8.3米 .
Leshan grand Buddha Statue
Potala Palace
布达拉宫是历世达赖喇嘛的冬宫,也是过去西藏地方统治者政教合一的统治中心,从五世达赖喇嘛起,重大的宗教、政治仪式均在此举行,同时又是供奉历世达赖喇嘛灵塔的地方。
秦始皇兵马俑陪葬坑,是世界最大的地下军事博物馆。兵马俑共计 8000余件,已发掘部分 , 共出土武士俑 5000件 , 木质战车 l8辆 , 陶马 l00
多匹。
Terra-cotta Figures of Soldiers
and Horses of Qinling Mausoleum
Step 1 Learn New Words and Expressions
bamboo shoot n. 笋,竹笋buddha n. 佛cinesphere n. 球幕电影Cliff n. 悬崖,绝壁Confucius n. 孔子Counterpart n. 副本,极相似的人 或物,配对物Crystal adj./n. 结晶状的;水晶, 水晶饰品,结晶,晶体delicacy n. 微妙;美味, 佳肴( pl.)epitome n. 摘要,缩影excel v. 优秀,胜过他人fresco n./vt. 在灰泥的墙壁上作 的水彩画,壁 画; 作壁画于
Limestone n. 石灰石a bird’s eye view 鸟瞰,俯视an array of 一排,一大批Karst n. 石灰岩地区常见的地形 glimpse n./v. 一瞥,一看;瞥见glitter vi./n. 闪闪发光,闪烁,闪 光;闪光imposing adj. 使人难忘的, 壮丽的dignified adj. 有威严的,有品格的 be sure to 肯定,必定consist of 由……组成pray for 为……而祈祷,祈求run down 顺着……流下in accordance with 与… 一致,依照in a word 一句话,总之,总而言之so to speak 可以说,可谓
Step 1 Learn New Words and Expressions
Dragon Spring Cave 龙泉洞Dr. Sun Yat-sen’s Mausoleu
中山陵Huangdi Tomb 黄帝陵
Lijiang River 漓江Ming Tombs 明十三陵
Overseas Chinese Town 华侨城
Palace of Crystal 水晶宫 Palace of Goddess 瑶池宫
Palace of Longevity 万寿宫Palace of Pagoda Forest
塔林宫Palace of Waterfall
瀑布宫 Taishan Mountain 泰山
the Temple of Heaven 天坛
the Imperial Palace 故宫the Mausoleum of Cenghis
Khan成吉思汗陵
the Stone Forest 石林the West Lake of Hangzhou 杭州西湖
Three Gorge area 三峡地区
Three Gorges of the Yangtze River
长江三峡Wangshi Garden of
Suzhou 苏州网师园Xialao Stream 下牢溪
Yingxian Wooden Pagoda
应县木塔Zhaozhou Bridge
赵州桥
Step 2 Read Passage 1
Advertisements for Scenic Spot
A Brief Introduction to the Dragon Spring Cave The Dragon Spring Cave is located in the cliff of the north bank of the Xialao Stream. It is near the exit of Xiling Gorge and 10 Kilometers from Yichang City. It is the most splendid and famous limestone cave in the Three Gorge area. After being reopened up by first-class limestone expert, the main scenery of the cave, which consists of the Palace Pagoda Forest, the Palace of Goddess, the Palace of Waterfall, the Palace of Longevity,
the Palace of Crystal, is now more beautiful and brilliant than before. In
the Palace of Pagoda Forest, the jade bamboo shoots stand like spears.
You are sure to be deeply impressed at the very sight of it. In the Palace
of Goddess, the pearl curtain looks elegant and the spring water is
glittering, making the Palace really a charming spot. In the Palace of Longevity,
row upon row of strange rocks are towering. You would be surprised at
the wonderful sight. In the Palace of Crystal, crystal houses and pearls
are everywhere. Thousands of treasures are gathered there. The Palace
is so attractive that you may even forget to return. In the Palace of
Waterfall, a waterfall is running down the cliff. The scene is very magnificent
and you can find satisfaction in it. The scenery in the Dragon Spring Cave
is marvelous and the surroundings of it are truly unique. ...
Step 3 Read the Passage and Discuss
Which hotel has an indoor swimming pool?
Where will you stay if you want to play golf?
What number will you call to find out the prices of the Ocean Inn?
Where can you have a romantic and unique hotel?
When was the Atlantic Avenue Bed and Breakfast built?
It was built in 1905.
I will stay in Westport Bed and Breakfast.
1-800-627-8369.
Captain Ahab’s House.
The Cape Cod Hotel.
Listening and Speaking
Step 2 Practice the Following DialoguesStep 2 Practice the Following Dialogues
Listening PracticeListening Practice Speaking PracticeSpeaking Practice
Dialogue 1
Dialogue 1 Tourism Complaints to Dalian
Dialogue 2 Tourism Dialogue 2 Tourism Complaints to HainanComplaints to Hainan
Listening and Speaking
Step 1 Leading in
A tour advertisement generally include:
pictures that are eye-catching. Traveling advertisement can be generally divided into (according to its function) following types.
a text that resort to figurative language for rhetoric effects
a headline that presents a benefit, invokes curiosity or appeals to personal interest
advertisement for a
travel agency and its
services to prospective
tourists; language
features :expressive, persuasive
Firstly
advertisement for
destination country / city or a tourist attraction; language features: concise,
appealing, adjectives are
abundantly used.
Fourthly
Listening and Speaking
Types of Traveling Advertisement 旅游广告类型
Secondly
advertisement for itineraries and travel tips to prospective tourists; language features: concise, appealing, phrases are preferred than clauses, an attractive title is indispensable.
Thirdly
advertisement for tours; language features :expressive, persuasive, usually advertised under a title or brand name that is relevant to the trip.
Writing: A Tour Itinerary 旅游线路
Step 1 Writing Skills
旅游线路是旅行社提供给游客的一个旅游计划。 在内容上一般包括旅游路线、景点信息、食宿安排、交通配备、娱乐项目等。在书写格式上则从出发时间开始逐日介绍行程安排,当然一个富有吸引力的标题也是必不可少的。旅游线路的语言风格应既简洁明了又具有吸引力,既具有信息性又符合游客的口味。因此, 一份英语旅游线路广告多大量使用短语,且句子结构简单。
Step 2 Learn New Words and Expressions
On arrival in Beijing you will be met by our representative and driven to your hotel for a two-night stay.
After dinner you will enjoy an included evening at the Beijing Opera. B,L,D.
After a morning visit to Shanghai Museum you’ll take an afternoon flight to Wuhan, capital of Hubei Province, for an overnight stay.
Full day excursion to the Great Wall.
Fly to Xi’an in the morning and sightsee in Xi’an in the afternoon.
抵达北京,导游接机,驱车前往下榻酒店,停留两晚。
晚餐后在北京剧院观看表演。含早中晚餐
上午参观上海博物馆,下午乘机飞往湖北首府武汉,入住一晚。
全天在长城游玩。
早晨飞往西安,下午在西安市内观光。
Step 3 Exercises
Filling the following tour itinerary by translating Filling the following tour itinerary by translating the the
Chinese in the brackets.Chinese in the brackets.
you will
be met by our CITS guide and transferred to your hotel.
Morning tour to Tian’anmen Square,
The Best of China Tour 14 DAYS/ 13 NIGHTS---Beijing / Xi’an / Shanghai / Suzhou / Hangzhou / Guilin / GuangzhouDay1 Arrive in Beijing Welcome to Beijing, capital city of China. On arrival,_______________________________________________.( 我们的导游将在机场接机然后转往入住酒店 )Day2 Beijing ___________________________ (早晨去天安门广场游览) located in the heart of the capital, and the Forbidden City --- one of the greatest feasts of ancient Chinese architecture. Afternoon sightseeing includes Summer Palace---.a former summer resort area of the royal family, or a visit to the Temple of Heaven where the emperors prayed for good harvests. ______________________________________ (晚餐享用著名的北京烤鸭)
Enjoy the famous Beijing roast dinner in the evening.
Step 5 Exercises
Full day excursion to the Great Wall--- the landmark of China.
Beijing Opera or acrobatic performance will be attended in the evening.
Day3 Beijing ___________________________________________________(全天游览长城 --- 中国的象征) It is one of the most amazing feasts of manmade construction on earth visible from outer space. After lunch, a drive to the Ming Tombs along the scared way with giant marble figures and animals guarding the tomb area for decreased emperors of the Ming Dynasty. _____________________________________________________ (晚上观看京剧和杂技表演)……Day14 __________________________________________________________________ (早晨旅行结束搭乘特快列车返回香港)
Filling the following tour itinerary by translating Filling the following tour itinerary by translating the the
Chinese in the brackets. Chinese in the brackets.
Your journey comes to an end this morning as you board an express train for Hong Kong.
Day 1 Hong Kong HangzhouDay 2 HangzhouDay 3 Hangzhou ShaoxingDay 4 Shaoxing NingboDay 5 NingboDay 6 Ningbo PutuoDay 7 PutuoDay 8 Putuo NingboDay 9 Ningbo Hong Kong
Hangzhou: Yellow Dragon Hotel, Xin Qiao HotelShaoxing: Shaoxing HotelNingbo: Asian Garden Hotel, Golden Dragon HotelPutuo: Island Hotel
Hangzhou: Linyin Temple, Yue Temple, West LakeShaoxing: Lanting Pavilion, Lu Xun Memorial HallNingbo: Tianyi Pavilion, Seven-Pagoda Temple, Yuewang Temple, Tiantong TemplePutuo: Puji Temple, Fayu Temple, Huiji Temple, Xitian Scenery, Guanyin Hall, Mount Foding
Date Arrangement Hotels Scenes
Homework for today Write an itinerary according to the following information.
Day by Day Itinerary:
Day 1 Arrive
in Hangzhou
Day 6 Ningbo-Putuo
Day 2 Hangzhou
Day 7 Putuo
Day 5 Ningbo
Day 8 Putuo-Ningbo
Day 3 Hangzhou—Shaoxing
Day 4 Shaoxing--Ningbo
Day 9 Ningbo
-Hongkong
Depart Hongkong by
plane. On arrival, you
will be met by our guide and
transferred to your hotel.
Sightsee in Hangzhou. Your included sightseeing tour features visits to Linyin
Temple, Yue Temple and West Lake. In the fine cloudless evening
you’ll enjoy the famous “Three Pools Mirroring the Moon”.Accommodation: Xin Qiao
Hotel
In the morning you’ll have
free time for further exploration in Hangzhou. Then you’ll board the
train to Shaoxing in theafternoon for a night
stay.Accommodation: Shaoxing
Hotel
We start the day with avisit to Lanting Pavilion
and Lu XunMemorial Hall in Shaoxing. Afterwards
we’ll travel to Ningbo by train.Accommodation: Asian
Garden Hotel
Full day sightseeing in Ningbo, including visits to Tianyi Pavilion, Seven-Pagoda Temple, Yuewang Temple, and TiantongTemple.Accommodation: Asian
Garden Hotel
Free morning tour in Ningbo then transfer to Putuo by train in the afternoon.Accommodation:
Island Hotel
Full day sightseeing in Putuo.
You’ll visit Puji Temple, Fayu
Temple, Huiji Temple, Xitian
Scenery and Guanyin Hall.Accommodation: Island
Hotel
Full day sightseeing in Putuo.
You’ll visit Puji Temple, Fayu
Temple, Huiji Temple, Xitian
Scenery and Guanyin Hall.Accommodation: Island
Hotel
Tour ends. Transfer to
Ningbo airport
for your flight to
Hongkong.
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