1. 1. How to generate more internal referrals and promote a positive ROI with your web presence
2. 2. A Bit About Me I Started Marketing in 2006 Graduated from Loyola with Biology/Psychology During College
3. 3. College
4. 4. Started CPA Marketing Marketing Requires you to build Landing Pages
5. 5. QUICK TIP Mobile vs Non Mobile
6. 6. Small Businesses Want More Sales Need More Leads
7. 7. The Process
8. 8. The Process Discovery Design Development Troubleshoot Launch Maintain
9. 9. Quiz Time
10. 10. Why Im Different
11. 11. Why Im Different Use psychological conversion voodoo magic Started with Marketing, not development Start with your end in mind and ROI Centric Open Source CMS SEO In Mind
12. 12. Cost Breakdown Typical Websites range from 2-10 K depending on functionality Sit down and identify Needs
13. 13. Cheaping Out on Your Website Poor development Poor functionality Poor code Lots of maintenance Pay developer to update/operate
14. 14. SEO Strategy
15. 15. SEO Strategy
16. 16. On Page vs Off Page On Page SEO In Your Control Architecture Hierarchy Content Off Page SEO Largely Out of Control Social Location Authority
17. 17. Top Things To Know About Website Hire a Good Developer Build on WordPress Build Great Content Minimize Plugin Usage Be helpful Dont Reinvent the wheel
18. 18. Examples
19. 19. Examples