:: ANALYTICS INSIGHTS Examining web analytics data is a critical initial step in the Foundational Inbound process. • cepamerica.com has Google Analytics installed and tracking; however, improvements should be made to the configuration: • Implement display support to enhance demographic data and enable remarketing. • Use segments and custom dashboard reports to set up consistent reporting measures. • Implement event tracking and goals to measure meaningful actions such as form submissions and phone calls (if integrated with phone tracking). • Use Tag Manager to consolidate tags within the site.
Examining web analytics data is a critical initial step in the Foundational Inbound process.
• cepamerica.com has Google Analytics installed and tracking; however, improvements should be made to the configuration:• Implement display support to enhance demographic data and enable
remarketing.• Use segments and custom dashboard reports to set up consistent reporting
measures.• Implement event tracking and goals to measure meaningful actions such as form
submissions and phone calls (if integrated with phone tracking).• Use Tag Manager to consolidate tags within the site.
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:: LOCAL SEARCH IN A CLICK AND MORTAR WORLD ::
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:: PIGEON
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:: STEPS
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:: COMPETITION
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:: SPREAD THE WORD
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:: TOOLS
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:: SHOW PEOPLE THE WAY
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:: DIRECTORIES
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:: LOCAL SEO
HTTP://MOZ.COM/LOCAL-SEARCH-RANKING-FACTORS
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:: ON-PAGE // QUICK TIPS
TITLES: WEIGHT FORWARD
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:: ON-PAGE // QUICK TIPS
H1 & ALT TEXT
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Images :: Use geo-targeted keywords in filenames.
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:: ON-PAGE // QUICK TIPS
META & URL
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:: ON-PAGE // QUICK TIPS
EMBED A GOOGLE MAP
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Embed your map from your Google My Business page rather than standard maps