Consultancy services

marketing services | marketing training | market research

What LMC doesLMC works with business managers across all sectors to provide realistic, measurable marketing strategies and services that afford a cost-effective and demonstrable return on investment. Whether our clients' objectives are to raise their profile, discover what their customers think about products and services, gain penetration into new markets, draw more customers to their website or simply improve their own understanding and ability in marketing through personalised training, companies can rely on LMC for tailored advice that will help push their business forward in a positive fashion.

What LMC does. Consultancy services

• Strategic marketing analysis, advice and planning• Analysis of current procedures with

recommendations for improvements (eg referrals systems, customer retention activities, review of your integrated marketing communications)

• Operational marketing advice / assistance (copywriting, design of promotional material, etc.)

• Conference and event management and support• Editorial services (eg editing, proofreading,

writing in plain English, checking accessibility)• Marketing for publishers / information service

providers, e.g. libraries, universities• Marketing support for aggregators and

distributors

What LMC does. Specialist services

Lawson Marketing Consultancy offers a range of training for your staff, tailored to your needs.• Proofreading for marketing professionals• Successful promotional campaigns • Marketing planning• Social media • Copywriting• More

What LMC does. Training

Lawson Marketing Consultancy can help with this important stage of new product development and on-going monitoring of your market.• Research about similar products/services• Researching your clients’ opinions of your

products/services• Research about market size and potential• Research on your competitors (including secret

shopper)

What LMC does. Research

Benefits of using a consultant

Consultancy can be a money-saver and a time-saver, allowing your staff to get on with other things. Our consultants can:

• fill a skills gap• manage specialist or complex projects• help you deal with workload issues• work through your wish-list of tasks that never

get done.

Personal benefits supplied

• Strong background, experience and qualifications in marketing and publishing

• Client-task focused = rapid turnaround• Capable of various written styles• Proven Presentation Prowess• Using a consultant provides financial savings

– no need to pay NIC, pension contributions or other benefits associated with full-time staff

• Use a consultant only when required – start and stop our services without any notice period or

comeback

Suggestions for utilisation• Writing vignettes/personas/case studies• Get testimonials for products• Preparation and delivery of presentations• Providing training to your sales and marketing teams• Collateral production (concept, through design, print, fulfilment,

distribution and response monitoring)• Customer profiling, gap analysis and list building• Thorough competitor analysis• Post-sales support and feedback mechanisms• Exhibitions (manning a stand /giving on-stand product presentations /

professional responses to calls for papers etc.)• Organise and operate road shows and events• Market research (bespoke surveys / focus groups / person visits to

institutional libraries etc.)

Fees

• Dependent on service required (we work with clients to achieve an appropriate, acceptable fee)

• Concessions for volume/frequency of work• Expenses charged where travel and/or overnight

accommodation is required to complete a task• Lawson Marketing is VAT registered (currently

accepting 2011 training bookings at pre-budget rates)

• Please direct all enquiries to our accounts team

BackgroundDavid Lawson has worked in publishing and marketing since 1994. Prior to the establishment of Lawson Marketing Consultancy he held the role of Strategic Marketing Manager at ProQuest, with responsibility for the global marketing of a range of product portfolios. Prior to that he was Journals Marketing Manager at CUP. He has also worked in charge of the Marketing Communications department for NST, Europe’s leading educational tour operator, with the responsibility of marketing direct to universities.

David Lawson MCIM is a qualified proofreader and copy editor, and holds a first-class honours in Marketing and Business Psychology. With a strong background in marketing and publishing, David offers a productive mix of advice, help, training and specialist services, especially in the effective communication of information to the academic market.

More information

Lawson Marketing ConsultancySt John’s Innovation CentreCowley RoadCambridgeCB4 0WS

www.lawsonmarketing.co.uk

Consultancy services

marketing services | marketing training | market research