LLP@TecnicoClass 9

Luis Caldas de Oliveira

Agenda for Class 9

• Q&A about Resources/Costs

• Team Presentations: Resources/Costs

• Summary about Lessons Learned

• Final Lessons Learned Session

Q&A RESOURCES/COSTS

Key Resources

Finance

• Financing

• Seed: FFF, Angels, Crowd-funding

• Grow: VC, Corporate, Gov. Grants

• Operating: lease-lines, factoring, vendor-financing

Physical

• Facilities

• Machines

• Vehicles

Human

• Personal: teachers (learn), coaches (train), mentors (care)

• Company: advisors (vision)

• Qualified employees

Intellectual

• Trademark

• Copyright

• Trade secrets

• Contract/NDA

• Patent

Key Activities

Cost Structure

Costs

• Fixed and Variable

• Most Important Costs:

• Activity

• Resource

• Others…

Do not surprise your investors!

TEAM PRESENTATIONS: RESOURCES/COSTS

LESSONS LEARNED PRESENTATION

Business Communication

Tell a story

Greek Tragedy in 3 Acts

• Act I: Setup (Problem)

• Act II: Confrontation (Obstacles)

• Act III: Resolution after the climax (Strategy)

Characters

Protagonist: person or idea we

are rooting for

Antagonist: person or situation in conflict with the

protagonist

The Three-Act Structure

Act ISetup

Act IIConfrontation

Act IIIResolution

Tension vs Time

Act I: SetupSetting

Players

Motivation

Call to action

Act II: ConfrontationRising action

Challenges and

obstacles

Final Conflict (Climax)

Act III: ResolutionTurning point

Falling action

Resolution

Plot Diagram

Key Components

• Engage with your audience (emotions, humor, enthusiasm)

• The focus is on you, not your slides

• Edit, Edit, Edit

• Practice, Practice, Practice

NEXT CLASS

Final Lessons Learned

• December 13th, 17:30-19:30 ?

• Room to be announced

• 25% of the final grading

• 10 Minute Presentation

• 2 to 3 minute video

• Demos and prototypes shown during Q&A

Before Next Class• Keep talking to customers!

• Update LPC Narrative and Canvas

• Work on your MVP

• Prepare presentation and video

• Presentation Skills Training:http://www.slideshare.net/sblank/lessonslearned-day-presentation-skills-training

Obrigado