LLP@TecnicoLuis Caldas de Oliveira

Introduction

http://www.youtube.com/watch?v=VZvgj6B2JZs

No Business Plan Survives First Contact

With A Customer

Strategy: Business Model to

Operating Plan

LLP: Lean LaunchPad

• The Business Model Canvas

• Customer Development

• Agile Development

The Business Model Canvas

BMC video

http://www.youtube.com/watch?v=QoAOzMTLP5s

Customer Development

Agile Development

LLP: Lean LaunchPad

The goal of the Lean LaunchPad is to impart an evidence-based methodology for scalable

startups that students can use for the rest of their careers.

Experiential Learning

• The Flipped Classroom

• Team Teaching: Students up Front

Where is it Used?

• Stanford University: Stanford Technology Ventures Program

• UC Berkeley: Haas Business School

• NSF: Innovation Corps classes

• Columbia Business School

• many others...

LLP@Tecnico

• Experimental implementation in 2013/14

• Special track of an already established course on entrepreneurship

• Maximum of 8 teams

• Teams apply with a Business Model Canvas

Warning

This course pushes many people past their comfort zone.

Conditions to Apply• Learn and apply Business Model Canvas for a

product or a service

• Be willing to accept the flipped classroom model by following Steve Blank’s course on Udacity

• Be willing to complete 10 in person or skype interviews per week

• Be willing to develop prototypes (teams must have domain experts)

• Accept that all information presented in the class will be shared with the world

Syllabus

• A 3 hour class per week

• Each team must prepare a 10min presentation per week

• Office hours: 20 min/team every 2 weeks

Grading

• 15% for individual participation

• 40% for Out-of-the-building Customer Discovery progress

• 20% Team weekly presentation

• 25% Team final presentation

Class Plan

Class 3Class 2Class 4

Class 5

Class 6

Class 7

Class 8

References

• Business Model Generation, Osterwalder & Pigneurhttp://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf

• The Startup Owner’s Manual, Blank & Dorf

• How To Build a Startup – Udacityhttps://www.udacity.com/course/ep245

Obrigado