liz coll - nominet uk internet policy forum 2015
TRANSCRIPT
● Connected consumers● Company practice ● Scale of collection
Our data is out there like never before
● Your data for free quality services ● Knowing and willing? ● Tick, click and hope for the best● Letter not spirit of law
The deal
● Mixed signals● General unease● Specific fears● Terms and conditions
What’s the consumer perspective?
● Value/benefit● Control and choice● Transparency in data use● Trust in organisations
Conditions for data sharing
Articulating a new vision and approach
Consumers are able to exert meaningful control over their personal data. They can determine how data about them and created by them is used and the benefits they wish to derive, within a trusted and safe system.
● Give empowerment potential as much attention as risks and detriments
● Appetite for fair value exchange and clear benefit
● Accessible to all – data challenging detriment
● Control organised around individual not organisation
Articulating a new vision and approach
● Organisations transparent in data use – information accessible and clear
● Organisations transparent in trust credentials – business model, security, accountability lines clear
● Consumers’ information and data protection rights must be properly enforced and upheld
● Privacy tools should reflect real consumer behaviour – not a regulators’ ideal
Presented by: Liz Coll [email protected]: 21st May 2015