living the dream - 4wdta.com.au4wdta.com.au/4wd-ta-mediakit2017.pdf · products and services, and...

L I V I N G T H E D R E A M

www.4wdtouring.com.au

M E D I A K I T 2 0 1 7

Featuring iconic Australian destinations like the Kimberley, the High Country and Cape York, we are out

there ‘Living the Dream.’

4WD Touring Australia is the country’s highest circulating monthly 4WD travel magazine, with an audited circulation of nearly 24,000 copies every month.

Combined with over 2.25 million TV viewers and growing, our reach exceeds 3 million engaged, financially independent consumers.

4WD Touring Australia specialises in partnering with our advertisers to create native advertising, or integrated content, rather than relying on straight ad placements.

4WD Touring Australia was built upon the ethos of quality, integrity, reliability and aesthetics.

By working together, we can achieve a high degree of fluid integration across all of our channels.

4WD Touring Australia is the only premium monthly 4WD travel magazine and TV show in the Australian market.

BEYOND ADVERTISING

MEDIA KIT 2017 www.4wdtouring.com.au

TOTAL REACH

3.78MILLION

“My friends recommend you - I want in!” – Jennie Johnson, Vic

“I love 4WD Touring Australia - great destinations to dream about. Top advice, tips and reviews”

– Josh Nugent, Rothwell, QLD.

“I have looked at many other magazines and 4WD Touring Australia is by far the best and most

comprehensive, and the best value for money” – Geoff Dutton, Glenfield Park NSW.

Our readers and viewers are professionals with families and retired couples who have the time and money to

do what they want. They are all ages, but young at heart.

They are families that want their kids to see Australia before it is too late. They are the couples who have been dreaming of the big lap half their lives, of staying in the bush, self-sufficiently, for extended periods in everything from swags to offroad motorhomes.

Our innovative distribution techniques ensure your brand is always in front of the customers you want to reach: not the dreamers, but those ready to live their dreams.

83% are men 76% are between the ages of 35 - 65

51% earn over 73k p/aDE

MOG

RAPH

ICS


AUDIENCE

WE ARE AUSTRALIA’S

HIGHEST CIRCULATING

MONTHLY 4WD MAG!

46% own an iPhone

45% own an iPad

74.9% own and prefer to use a laptop

92% of readers own a 4WD

83.7% said they would purchase a

new 4WD in 2 years

50% travel for periods longer than one week

30% travel to Queensland followed by NSW and Victoria

80% travel with their wives/ partners

50% stay in paid camping spots versus hotels, cabins and free campsites

61% own a camper trailer

or caravan

71% go on family holidays

63% tour offroad

59% fish 31% bushwalk87% purchased an item after seeing it

advertised

73.4% keep copies of the magazine for

future reference


AUDIENCE{CONTINUED}

2.5 MILLIONVIEWERS

• Website: www.4wdtouring.com.au• EDM database with over 120,000 contacts• Facebook - 30k+ likes and growing!

• Customised promotions• Product placement • Sponsorships• Trade shows

TV & DVDS

MARKETING & PROMOTIONS

DIGITAL

L I V I N G T H E D R E A M

ESCAPEUltimateTHE

At 4WD Touring Australia, we do more than publish a magazine and produce a TV show - we build a dedicated audience, and help you

to engage them meaningfully.

We specialise in native advertising to ensure your brand stands out from the crowd. We can integrate your brand across multiple platforms, including TV, print, bespoke video, digital, social and events.

We partner with you to develop integrated content across varying mediums, provide the best photography and stories for your products and services, and effectively communicate your message with our audience.

We can build your marketing campaign from the ground up, and incorporate your brand into ours, through the magazine, website, TV, EDMs and social media.Speak to us about developing your specialised marketing campaign and leverage off our audience to grow your brand across every platform.

Brought to you by

BRISBANE TINNIE

& TACKLE SHOW,

THE JOURNEY IS THE DESTINATION

NATIONAL 4X4 &

OUTDOORS SHOW

SHOW GUIDE 2013

SEE PAGE 11 FOR MORE DETAILS

Download the FREE

Event App for show

information and

specials

NATIONAL 4X4 &

OUTDOORS SHOW,

FISHING & BOATING EXPO

PARTNERS

PRODUCED BY

SPONSORS

OFFICIAL SHOW GUIDE

MELBOURNE 2012

04

Friday 4th to Sunday 6th april 2014

BriSBane ShowgroundS

2014 BriSBane tinnie and

tackle Show

national 4x4 &

outdoorS Show

showguide

scan this with your smart phone

SG_2014_OFC-v1.indd 4

21/03/2014 4:01 pm

Showguide production Toyota Prado TVC


GROW YOUR BRAND ACROSS EVERY PLATFORM

24,000CIRCULATION

• Newsagents nationwide• ARB stores• Qantas Airlines

THE MAG

As a much younger man, Carlisle Rogers fell in love with Australia while on holidays from the United States,

travelling the east coast in a banged up 4WD full of surfboards. He has been living in Australia for over 15 years now, travelling around Australia by 4WD, writing about and photographing the country and its people.

With over 13 years experience as a journalist and photographer, Carlisle has freelanced for some of Australia’s most prestigious newspapers and magazines including: The Age, Sydney Morning Herald, Rolling Stone, Australian Geographic and Outback magazine.

With that success behind him, he wanted to fulfill his dream: create a magazine and TV show devoted to the pursuit of ‘Living the Dream’. In 2012, Carlisle founded 4WD Touring Australia magazine and TV show, both dedicated to exploring the best destinations in Australia and bringing them into the hearts and homes of readers and viewers.

Within the last five years, he has travelled over 100,000 outback kilometres, published 53 issues of the magazine, filmed five action-packed series of television and released his second hardcover book, The Philosophy of Travel.

Carlisle still travels extensively around Australia, from coast to coast and just about everywhere between, photographing the country for the magazine while directing, producing and hosting the TV show…living his dream.

Carlisle can help your brand as an ambassador, which he currently undertakes for REDARC and BFGoodrich, lending his name and reputation to these awesome brands, helping to put a face to the quality and integrity they represent.


CARLISLE ROGERSPUBLISHER | PRODUCER | PRESENTER

At 4WD Touring Australia, we don’t just have advertisers – we have brand partners.

We believe that the perception of your brand is influenced by those around it. That is why we carefully choose who we do business with. By becoming a brand partner with 4WD Touring Australia, you aren’t just marketing your brand, you are increasing its equity.

OUR BRAND PARTNERS INCLUDE:

BRAND PARTNERS



From bespoke point of sale materials to custom videos and testimonials, we can help support your marketing

activities through every platform.We have worked with some of Australia’s top accessory brands to create product videos, TV commercials and brand stories that resonate with viewers.

WE CAN PRODUCE: Custom product videos Product testimonials by Carlisle Brand videos TV commercials Point of sale signage Promotional materials and print ad content Show guides, smart phone apps...anything!

OPPORTUNITIES PREVIOUS CLIENTS

CONTENT

POINT OF SALE & PROMOTIONAL BRAND & PRODUCT VIDEOS

ALL ADVERTISING ENQUIRIES: [email protected] Rogersph: 0412 667 124

4WD Touring Australia provides our partners with a tasteful and uncluttered environment to deliver

their messaging across the print and digital editions of the magazine.Consequently, advertising space is limited.

Discount 10% 20%

Display Casual 6 x 12 x

Double Page Spread $6,835 $6,153 $5,460

Full Page $3,555 $3,200 $2,840

Half Page $2,190 $1,875 $1,667

Quarter Page $1,308 $1,950 $1,099

CoversInside Front Cover DPS $8,540 $7,699 $6,835

Inside Back Cover $3,730 $3,355 $2,985

Outside Back Cover $4,442 $3,999 $3,555

POSITIONAL LOADING10% Preferred, eg. 1st 50 pages25% Guaranteed, eg. RHP

*All print advertising rates include placement in the digital edition of the magazine

MAGAZINE RATES


MAGAZINE RATES

Series 6 of 4WD Touring Australia, hosted by Carlisle Rogers, will air weeky for 10 episodes on channel

OneHD. Everything we do on the show goes into the magazine too, so you get great value and multiple platforms for your investment. Filming for Series 6 starts in May 2017. On air from September 2017.

Season Partner – $100,000 • Title sponsor - 10 episodes• Trip attendance/ interviews• Product placement/ brand integration• HD footage for marketing material• 4 x 30s advertisement spots

Trip Partner – $55,000 • Title sponsor - 5 episodes• Trip attendance/ interviews• Product placement/ brand integration• HD footage for marketing material• 2 x 30s advertisement spots

Advertising Partner – $24,000 • Title sponsor - 2 episodes• Product placement/ brand integration• 1 x 30s advertisement spots

Product placement – $7,500 Want to get your product onto Australia’s fastest growing show?Let us take a look at your 4WD accessory, camper trailer or tourism location. Includes a 3 minute segment on your product/ service.

Advertising Package• Price on enquiry


TELEVISION RATES



ADVANTAGES TO HAVING A PRESENCE IN OUR DIGITAL EDITION Ability to showcase your business on a multimedia platform, with video,

slideshows and weblinks as standard (these must be supplied with your ad material along with instructions for implementation).

Growing and interactive readership in a new medium.

Effective advertising sends readers directly to your website or online store to purchase your product while still reading the magazine.

Display Casual

Double Page Spread $900

Full Page $500

Half Page $300

Quarter Page $200

*All print advertising rates include placement in the digital edition of the magazine

Our dedication to delivering a true multiplatform experience extends to the new digital edition of 4WD Touring Australia. The perfect

partner to the printed magazine, readers can now enjoy access anywhere, any time. You can download the magazine from the Apple App Store as well Google Play for Android.If you prefer to read the mag on your desktop then download a copy from www.pocketmags.com. Readers still get the best photography and inspiring travel stories that make 4WD Touring Australia such a quality read. And as a digital magazine, readers can have the most recent issue, subscriptions as well as back issues delivered straight to their device.

DIGITAL EDITION RATES


Please note: all measurements are in millimetres (width x height)

All artwork to be supplied as a press quality PDF (compatible with Acrobat 4): All fonts must be postscript and embedded; all colours to be CMYK. Please ensure that any registration marks appear outside of the trim area.

Please deliver artwork to [email protected]

Advertising specificAtionsDISPLAY ADVERTS

Please Note:For adverts booked for inside front cover / inside back cover, type dimensions will be 118 x 190 (trim and bleed as above). For the outside back cover advert, type dimensions will be 128 x 190 (trim and bleed as above).

IMPORTANT: All text needs to be contained within the type area dimensions listed above.

SPARKS BOOK (ANNUAL): Trimmed page size 148 x 210

Full page - bleed

Type: 124 x 190Trim: 148 x 210Bleed: 154 x 216

Full page - framed

Type: 124 x 190Trim: 148 x 210

Half page horizontal


Half page vertical


Quarter page

Type: 58 x 89Trim: 68 x 99

Bleed: For ads that are to bleed off page

Trim: Book size

Type: For framed ads that are to be placed in the centre of page

SPARKS MAGAZINE (3 TIMES A YEAR): Trimmed page size 210 x 297

IMPORTANT: All text needs to be contained within the type area dimensions listed above.For double page spreads, artwork can be supplied as one document or as two separate full pages. Please take into account the gutter when setting advert. Full page framed adverts should be set to type dimensions - dO NOT set to trim dimensions or the frame will be lost when the book / magazine is trimmed to size.

Full page - bleed


DPS - bleed


Full page - framed

Type: 186 x 277Trim: 210 x 297



Half page vertical


Quarter page

Type: 88 x 130Trim: 98 x 140


Trim: Mag. size










Full page - bleed


Full page - framed

Type: 124 x 190Trim: 148 x 210



Half page vertical


Quarter page

Type: 58 x 89Trim: 68 x 99


Trim: Book size




Full page - bleed


DPS - bleed


Full page - framed

Type: 186 x 277Trim: 210 x 297



Half page vertical


Quarter page

Type: 88 x 130Trim: 98 x 140


Trim: Mag. size










Full page - bleed


Full page - framed

Type: 124 x 190Trim: 148 x 210



Half page vertical


Quarter page

Type: 58 x 89Trim: 68 x 99


Trim: Book size




Full page - bleed


DPS - bleed


Full page - framed

Type: 186 x 277Trim: 210 x 297



Half page vertical


Quarter page

Type: 88 x 130Trim: 98 x 140


Trim: Mag. size










Full page - bleed


Full page - framed

Type: 124 x 190Trim: 148 x 210



Half page vertical


Quarter page

Type: 58 x 89Trim: 68 x 99


Trim: Book size




Full page - bleed


DPS - bleed


Full page - framed

Type: 186 x 277Trim: 210 x 297



Half page vertical


Quarter page

Type: 88 x 130Trim: 98 x 140


Trim: Mag. size










Full page - bleed


Full page - framed

Type: 124 x 190Trim: 148 x 210



Half page vertical


Quarter page

Type: 58 x 89Trim: 68 x 99


Trim: Book size




Full page - bleed


DPS - bleed


Full page - framed

Type: 186 x 277Trim: 210 x 297



Half page vertical


Quarter page

Type: 88 x 130Trim: 98 x 140


Trim: Mag. size



DPS – bleedType: 400 x 277Trim: 420 x 297Bleed: 430 x 307

Full Page - bleedType: 190 x 277Trim: 210 x 297Bleed: 220 x 307

Full page - framedType: 190 x 277Trim: 210 x 297

Half pageType: 175 x 118Trim: 210 x 148Bleed: 220 x 158

Quarter pageType: 88 x 130Trim: 98 x 140

ALL ARTWORK TO BE SUPPLIED AS A PRESS QUALITY PDF • All fonts must be postcript and embedded or outlined • All colours are to be CMYK• Please ensure that any registration marks appear outside of the trim area.


IMPORTANT: All text needs to be contained within the type area dimensions listed at left.

Please include 5mm bleed in all advertisements requiring bleed.

ADVERTISING SPECS



Type: All text should remain within the type area dimensions

Trim: Final book size

Bleed: Where artwork is to bleed off page, use this measurement

ISSUE NUMBER MATERIAL DEADLINE ON SALE DATE

57 24/1/2017 06/4/2017

58 24/2/2017 05/5/2017

59 24/3/2017 01/6/2017

60 21/4/2017 06/7/2017

61 19/5/2017 03/8/2017

62 23/6/2017 07/9/2017

63 21/7/2017 05/10/2017

64 25/8/2017 02/11/2017

65 20/9/2017 07/12/2017

66 20/10/2017 04/1/2018

67 17/11/2017 01/2/2018

68 15/12/2017 01/3/2018


PRODUCTION SCHEDULE

living the dream - 4wdta.com.au4wdta.com.au/4wd-ta-mediakit2017.pdf · products and services, and...

Documents