Special characteristics

It is a field that focuses on advising businesses on how best to use information technology to meet their business objectives.

IT consultancies implement, deploy, and administer IT systems on businesses' behalf.

IT consulting industry can be viewed as a three-tier system: Professional services firms Staffing firms Independent consultants

Global IT services MARKET SIZE

(In USD Bn)

2004 2005 2006 2007 CAGR(2004-07)

World GDP

58,051.1 61,300.0 64,242.4 67,711.5 4.3%

Worldwide IT services

418 441 467 467 5.8%

As % of World GDP

0.72% 0.72% 0.73% 0.73%

With an increase in adoption of technology by businesses and individuals, spending on IT services (excluding BPO, hardware and software) has outpaced the growth in World’s GDP in past.

Livingston Technology Solutions Services market

Ф India is the most favored offshore location for IT Services The same is evident from the increase in dominance of India in total offshorable IT services market.

Ф Dominance of CA in offshore market is because of financial attractiveness (i.e. cost competitiveness) as well as availability of abundant suitable talent pool.

Competitive environment Detailed information is included on

market size, measured by value and/or volume.

Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape.

Market shares are covered by manufacturer and/or brand.

Marketing mix

Product Price Place Promotion Physical Evidence Process People

The IT consulting and other services market is valued as the revenues accrued from provision of information technology and systems integration services, information technology consulting, and information management services.The 7 P’s which is covered under the marketing mix of IT consulting services are:

Product

IT Strategy and Governance Architecture and Technology IT Process and Service Management Master Data Management Infrastructure Services Quality Assurance and Testing Performance Engineering Solutions Information Risk Management

price

Pricing can be done according to the Onshore or Offshore or both proposals, the consulting firms may get.

place

Considering the location from where service is provided, the market can be classified into ‘Onshore’ services and ‘Off-shore’ services.

Off-shore’ services are those services which are outsourced outside the home country.

Offshore locations leverage their strength in availability of skilled talent at relatively lower cost to provide cost effective services.

promotion Companies continue

to explore ways in which the Internet can help improve the efficiencies and effectiveness of their service and product delivery.

Physical evidence

Helps in fulfilling the need of the technical architecture for the organization’s system strategy.

With a software development specialist advice can be a real benefit for the activities of your company and a business model that can help in improving the system.

In the past few years, Indian IT consulting companies have equipped themselves to provide high quality services for a variety of clients settled all over the world.

process

IT Services market can be segmented based on execution responsibility into ‘Outsourced services’ and ‘Captive Units’ (in-house).

Independent service providers provide ‘Outsourced services’, undertaking delivery responsibility for a price.

people

Strategic IT Effectiveness (SITE) experts.

Experienced professionals with bold, value-creating approaches to IT.

User Groups Discussion Forums Company Blogs Research Labs Customer Advocate Program

Customer retention strategy Done by Strategy formulation. Working with the clients to formulate a

corporate business strategy following a 5-step method.

5-step method Defining the goals Identifying the scope Formulating an aggressive strategy Keeping provisions for internal arrangements, and Operations

Role & contribution of Technology

Website Designing Website Development Software Development Flash Scripting & Gaming Online Promotions Product Development IT Strategy Formulation Technology Support and Development Product Management Internet Marketing Technology Consulting Product Testing

Prepared by:

WIKKI VERMAIT Consulting