liverpool sound city hootup "how to make money in 'social' with bands"

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“how to make money in ‘social with bands” liverpool sound city, may 3, 2013 @hootsuite_uk #LSCHootup Thursday, 9 May 13

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Using social media dashboard HootSuite, bands, brands and sponsors in the music industry can easily engage, monitor, and measure their reach using social media channels, Facebook, Twitter, YouTube, Instagram, and other applications. Using HootSuite's geo-code and Klout features, allows campaign and community manager to quickly identify key local influencers in order to amplify content and campaign messages.

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Page 1: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

“how to make money in ‘social with bands”

liverpool sound city, may 3, 2013@hootsuite_uk #LSCHootup

Thursday, 9 May 13

Page 2: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

what every band should be doing

Thursday, 9 May 13

Page 3: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

what every band should be doing

have a clear strategy & infrastructure

listening,listening, listening

engaging with fans, venues, and sponsors

identifying key influencers locally

publishing (scheduling) relevant content

measuring your impact & reach

Thursday, 9 May 13

Page 4: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

strategy

Thursday, 9 May 13

Page 5: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

strategy

Thursday, 9 May 13

Page 6: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

strategy

Thursday, 9 May 13

Page 7: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

strategy

Thursday, 9 May 13

Page 8: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

strategy

Thursday, 9 May 13

Page 9: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

infrastructure

Thursday, 9 May 13

Page 10: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

infrastructure

Thursday, 9 May 13

Page 11: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

infrastructure

Thursday, 9 May 13

Page 12: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

listening

Thursday, 9 May 13

Page 13: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

engagement

Thursday, 9 May 13

Page 14: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

engagement

Thursday, 9 May 13

Page 15: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

engagement

Thursday, 9 May 13

Page 16: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

engagement

Thursday, 9 May 13

Page 17: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

engagement

Thursday, 9 May 13

Page 18: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

key influencers...

Thursday, 9 May 13

Page 19: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

key influencers...

Thursday, 9 May 13

Page 20: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

key influencers...

Thursday, 9 May 13

Page 21: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

key influencers...

Thursday, 9 May 13

Page 22: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

key influencers...

Thursday, 9 May 13

Page 23: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

key influencers...

Thursday, 9 May 13

Page 24: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

key influencers...

Thursday, 9 May 13

Page 25: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

publishing & scheduling

Thursday, 9 May 13

Page 26: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

publishing & scheduling

Thursday, 9 May 13

Page 27: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

publishing & scheduling

Thursday, 9 May 13

Page 28: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

impact & reach

Thursday, 9 May 13

Page 29: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

impact & reach

Thursday, 9 May 13

Page 30: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

impact & reach

Thursday, 9 May 13

Page 31: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

impact & reach

Thursday, 9 May 13

Page 32: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

impact & reach

Thursday, 9 May 13

Page 33: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

impact & reach

Thursday, 9 May 13

Page 34: Liverpool Sound City HootUp "How to Make Money in 'Social' With Bands"

any questions?

Thursday, 9 May 13