D Y PATIL UNIVERSITY

SCHOOL OF MANAGEMENT

NAVI MUMBAI

Effective use of marketing strategy area wise

SUBMITTED BY:

DR DIPTI TAWDE

MBA Hospital &Healthcare Management

UNDER THE GUIDANCE OF:

MR SHRIKANT JOSHI

DGM VASAN EYECARE

LIVE PROJECT DETAILS

COMPANY – VASAN EYE CARE

BRANCH - DOMBIVALI

DURATION –6 DECEMBER 2014 TO 28 FEBRUARY 2015

WORKING DAYS –Tuesday & Saturday

ZONE ALLOCATED - DOMBIVALI

INTRODUCTION

VisionVasan Healthcare Group - the flagship company is working towards building the vasan brand to be the world's largest day care service provider. In this endeavor to bring quality healthcare to each and every citizen, we

Follow stringent ethical practices. Provide value for money. Practice transparency in all our services. Prioritize quality without compromise. Upload our tradition of care.

Values To maintain a smooth and standardized work flow processes. To provide impeccable patient care that exceeds customer satisfaction and expectation. To uphold the pride of our organization, stake holders and investors at all times.

Vasan Healthcare is one of the fastest growinghealthcare companies in India todayVasan Healthcare Group - the flagship company & one of the fastest growing healthcare companies in India has under its wing, Vasan Eye Care Hospital - The World's Largest Network of Eye Care Hospitals with 170+ hospitals pan India and abroad, Vasan Dental Care - India’s Largest Dental Care Network with 30+ hospitals, Vasan Medical Hall - a network of 50 pharmacy outlets across Tamil Nadu & Vasan Medical Centres - 7 specialty labs & day care diagnostics centres. Established in 1947, the company has been offering quality services to the citizens of India for over 65 years now.

Vasan Healthcare Group, began its journey with a single pharmacy in Trichy over 6 decades ago.

In 2002, the group setup its first eye care hospital in Trichy and today with its network of 170+ super speciality eye care hospitals, they are the world's largest eye care provider. And growing towards becoming the world's largest day care service provider.

Vasan Eye Care Hospital

The Vasan Eye Care network is a premier institution of eye care hospitals in the country that has been making a difference to over 6 million patients every year, making it a household name in India today. Vasan Eye Care, the group's biggest success story, set up its first hospital in the year 2002 and has now grown to over 170 eye care hospitals India. With more than 750 Ophthalmologists and over 7500 service staff, Vasan Eye Care is now the world's largest eye care network. With hospital spread across Delhi, West Bengal, Maharashtra, Gujarat, Madhya Pradesh, Uttar Pradesh, Orissa, Jharkhand, Rajasthan, Bihar, Goa, Tamil Nadu, Andhra Pradesh, Kerala, Karnataka & Pondycherry, the group will be opening up more hospitals in the region. The network has also launched its hospitals in Dubai and Colombo.

Vasan has been certified as the “World’s Largest Eye Care provider with the maximum number of stand-alone surgical centres” in 2011 by Frost & Sullivan. Today on an average 30,000 patients walk in every day, so far over 20 million patients have been treated at Vasan Eye Care hospitals across the country and over 5 million procedures have been completed, which means every minute at Vasan, 5 new people discover the joy of clear vision.

Vasan Dental Care

Vasan Dental Care, a part of the Vasan Healthcare Group, is a chain of Corporate Dental Hospitals established with a vision to spread beautiful smiles across the nation. It is today India’s Largest Dental Care Network and would soon be making its presence felt across the Country. These hospitals are equipped with the latest in technology & infrastructure.

Vasan Foundation

A CSR initiative to provide education and research opportunities to create a talented medical pool and offer subsidized medical treatment to students and senior citizens.

Eye Treatment Hospital in India | Major Metros - Bangalore, Chennai, Hyderabad, Coimbatore, Cochin

Services Cataract Services Refractive Surgery Services Cornea Services Glaucoma Services Retina Services Paediatric Ophthalmology and Squint Services Oculoplasty Services UVEITIS Neuro-Ophthalmology Vision Rehabilitation Services Computer Vision Syndrome Clinic Contact Lenses Optical Services

TASK DETAIL PERFORMED BY DR DIPTI TAWDE

DURATION OF PROJECT: 6 DECEMBER 2014 TO 28 FEBRUARY 2015

LOCATION: JAYKUL ARCADE 2 ND FLOOR, OPPOSITEGAOVDEVI

MANDIR MANPADA ROAD DOMBIVALI EAST

REPORTING OFFICER: MR SHRIKANT JOSHI DGM OF VASAN EYECARE

TASK DESCRIPTION

DEPARTMENT: MARKETING

AS DOMBIVALI VASAN EYE CARE IS NEWLY LAUNCHED IN DOMBIVALI IN MONTH OF DECEMBER 2014, THE MAIN OBJECTIVE WAS TO MARKETING DEPARTMENT IS TO CREATE AWARNESS ABOUT VASAN EYECARE SERVICES AND TO INCREASE FOOTFALL OF THE PATIENT TO THE HOSPITAL.

FOR THIS PURPOSE INITAILY WE STARTED TO PITCHED LOCAL GENRAL PRACTITIONER TO MAKE THEM AWARE ABOUT VASAN EYE CARE AND ASK THEM TO REFER PATIENT OF EYE PROBLEMS TO VASAN EYE CARE HSOPITAL

THEN TO CREATE AWARNESS ABOUT THE HOSPITAL IN IN NEAR BY PUBLIC WE STARTED ARRANGING THE FREE EYE CHECK UP CAMP AT DOCTORS CLINIC.

THEN WE STARTED ARRANGING THE CAMP IN NEAR BY BANKS AND GAVE FREE MASTER EYE CHECK UP TO BANK EMPLOYEES IN HOSPITAL.

NEXT WE DONE THE FREE SCHOOL EYE CHECK UP OF SCHOOL TEACHING AND NON TEACHING STUFF AND ARRANGED FREE EYE CHECK UP AT SCHOOL.

EXPERIENCE

Experience in the field of marketing. Interaction with the doctor bank manager and school principle. Got to know in and out of the importance of marketing in growing

healthcare industry.

BARRIERS

Lack of coordination between other marketing members. Allocation of camp date becomes difficult because every authority

want camp to be arranged on Sunday. Less time given to camp. Though patient are coming from camp to hospital for

Eye checkup it is not generating the revenue.

ANALYSISIn the whole working period, it was experienced that direct marketing is very effective way to approach customers.

Idea of arranging a free eye checkup camp to create awareness about vasan eye care and increasing a patient footfall to hospital is very effective way of marketing, but it is only effective in initial phase as hospital is newly launched in dombivali but at later stage the marketing strategy of free eye checkup camp have to change because it is not generating any revenue to hospital and for arrangement of camp man power is required which not enough available every time.

And asking a school teaching and non-teaching staff for free eye checkup and keeping follow up of them is difficult because we can’t call principle again and again.

CONCLUSIONOverall it is very good experienced of marketing.

Got to learn under the guidance of DGM Shrikant Joshi sir about marketing strategy of new hospital.

If tracked on regular basis it is easy to maintain relations with the authorities of doctor and other organizations so that whenever they are in need, can be provided with the service demanded.

CERTIFICATE

This is to certify that Mr. /Ms. DR DIPTI TAWDE has completed his/her live project at VASAN EYECARE DOMBIVALI from date 6 DECEMBER2014 –28 FEBRUARY 2015 under the guidance of DGM VASAN EYECARE SHRIKANT JOSHI.

MR SHRIKANT JOSHI

DGM VASAN EYECARE