PROPOSAL FOR LIVE OUT FACEBOOK PAGE

JACQUELINE KOOSER

PATRICK LARABEE

PAULA RAMIREZ

CHRISTIAN WEILER

ENC 4416

DR. MARY TRIPP

DUE: NOVEMBER 5

Subject: Support Local Nightlife Safety

To: Social@MearsTransportation.com To Whom It May Concern: We are writing you today in order to gain your support for our local Facebook page, Live Out, and to say thank you in advance for all that you provide to young adults around Orlando. Many dangerous decisions can be made when enjoying a night out on the town, and it is Live Out’s goal to do its part by keeping citizens informed on the safest nightlife tips. In order to support Live Out and its safe tips for Orlando citizens, all Mears Taxi service would have to do is agree to hand out flyers, provided by Live Out, after every ride given Thursday – Sunday after 3:00pm. In return, Live Out will promote Mears Taxi services in Orlando once a day online, whether it is a special rate, or a referral to your website or social media outlets. We hope that you take this proposal into serious consideration not only for the promotion of your services to many central Floridians, but to also help the City Beautiful become a safer one. You can contact us via the Live Out Facebook page if you have any questions or concerns regarding this partnership. We thank you in advance for your consideration and we hope to hear from you soon. Sincerely, The Live Out Team https://www.facebook.com/pages/Live-Out/1491829004399256?ref=hl

EXECUTIVE SUMMARY

Young adults are known to engage in destructive decisions when attempting to

have a good time, therefore we propose the Live Out Facebook page in order to

make young adults aware of the ever-evolving issues within the nightlife scene.

The creators of Live Out aim to address that need through constantly sharing

content that pertains to our audience, as well as gain a stronger following from

audiences in order to greater impact this community.

INTRODUCTION

How do peers communicate to others about partying safely? Do they at all? Live

Out is an online community that is meant to bring young adults together in order

to make trending issues such as alcohol, drugs, rape, robbery, and other safety

issues more apparent. The digital environment began as an idea on paper, being

contemplated and edited by four students who had been experiencing some

confusion when it came to some safety issues in their area.

Live Out aims to be constant news feed of sharable and relatable content that

discusses and or presents news, feedback, opinions and public service

announcements on nightlife issues circulating the partying crowd. Although Live

Out is strictly focused on bringing together a community in the Orlando area, if

the page became a success, it could become an Internet sensation.

Our goal is to promote Live Out through the safest and most efficient partners in

the Orlando area: taxi services. Without your services, our target audience would

have no influence when it comes to partying safely. Live Out wants to recognize

the time and effort that taxi services in big cities take in order to keep their

citizens safe each night.

NEEDS

Young adults, especially in the Orlando area, have been known to be reckless

and make dangerous decisions. This youthful group is faced with these decisions

every day. These potentially dangerous situations take place on the road, at

school, at a friends’ house, and even in their homes. This problem has become

well known and well documented. As a result, many groups have come forward

to help college-aged individuals stay safe and make beneficial decisions.

Unfortunately, these attempts are often unsuccessful. Many young adults see

advertisements and speeches from these groups and ignore them. They see all

of this effort as propaganda made by older people to prevent them from having

fun.

These are the circumstances that have created a need for the Live Out

campaign. It is a movement created by young adults for young adults. It offers a

fun and attractive environment for this audience and encourages them to do the

things that they like to do. Live Out fills a different need from similar groups

because the goal of the campaign is to mitigate the damage caused by the risky

behaviors that young people are inevitably going to be involved in. This is an

avenue that could potentially be much more effective at reducing the death,

injury, and sickness of individuals in this age group.

DESCRIPTION

The purpose of Live Out’s digital environment is to bring young adults in the

Orlando area together in order to keep each other informed, aware, and

constantly sharing information that promotes safe partying. As rhetors of the Live

Out page, Group 4 has researched and pulled together information from other

rhetors that write, publish, and share articles about the same safe partying

subjects. We decided to use our Facebook page as an environment that

resembled BuzzFeed: a constant feed of sharable content that readers can save

for later, or scroll through quickly on the go. The audience we are attempting to

reach responds well to that BuzzFeed content, so we knew we wanted to

incorporate that into our environment.

Live Out is organized to share a variety of posts that reach young adults in a way

that says, “It’s okay to have fun, as long as you are safe while doing so.” In order

to send this message out to readers, we took time to research what was trending

in other digital environments, and shared them within our own. For instance, we

took a trending popular DJ and rap artist’s public service announcement video

and added our own message to it when posting. Our audience responded to this

(as did we) due to the fact that the public service announcement was being

buzzed about all over Twitter, Mashable, BuzzFeed, other Facebook pages, and

more. The DJ and rap artist brought fame to an important issue, causing all their

fans to share it and write about it. Posting it on our Live Out page shows that we

are doing our part to research the most important and trending issues so that our

audience is always informed.

BENEFITS

In our proposal we plan to link our Facebook page with other organizations and

places that students like to go out to at night. The benefit of our proposal is that it

will allow for those companies and organizations to be a part of our page.

Currently our digital environment acts as a page full of information and tips for

students. We want to increase the interaction between our followers and also

other organizations and businesses in the area. We want this to not only be a

page where students can get life tips on going out but encourages them to be

safe while going out. There are currently several sites that are specific to UCF

students and raising the awareness of sexual assault. What our site plans to do

is that it will not only be directed at UCF students but also all young adults in the

area. Also our site will not only include information on awareness for sexual

assault but also tips on how to remain aware of your surroundings while on a

night out. There are very specific groups on Facebook that focus on some of the

topics that we discuss but we wanted to provide a broader outlook and speak to

young adults from a student-to-student perspective. With our message we want

to reach as many student as possible and fill the gap of a site that is created

using the students voice.

WORKPLAN

Plan Actual %  Complete

Actual  (beyond  plan) %  Complete  (beyond  plan)

PLAN PLAN ACTUAL ACTUAL PERCENTACTIVITY START DURATION START DURATION COMPLETE Weeks

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Research  Clients   4 5 4 5 100%Drafting  Proposal 5 7 5 7 75%Research  Posts 1 4 1 4 100%Facebook  Posting 2 4 2 4 100%Write  Proposal 4 3 4 3 85%

Live  Out

 

Above displays the scheduling of our teams posts in order to have a consistent feed of nightlife information on the Live Out facebook page.

Live Out Facebook Page Technical Images

Live Out uses graphics that represent today’s nightlife culture in Orlando in order to clarify to users exactly what Live Out is about.

Posting articles about relevant topics for users to relate to and become aware of helps Live Out gain an audience, and interacting with them through photo contests and more

builds a trust between the user and the message Live Out serves to get across.

Being administrators of the Live Out page allows us to see which content is reaching the most users.