liv minder, investment promotion director why … · −number 12 of worldwide machinery exporters...

Liv Minder, Investment Promotion Director

WHY SWITZERLAND?

What do you know about Switzerland?

Inspiring Cube | August 2015 | © SWITZERLAND GLOBAL ENTERPRISE2

Roger Federer Swiss Chocolate Luxury Watches

What you also ought to know


Hotspot for research and development

Small but high performing

A country full of bright minds

Typical Value Drivers: Wy Switzerland?

Markets

Sales & Marketing

Design & Branding

Innovation

Research & Development

Manufacturing

Processes

Operational Excellences

Procurementand Supply

Chain

How would you like to improve or expand your business?

Sales & Marketing / Design & Branding

MARKETS

Switzerland as a Sales & Marketing Location


41,285 km2

area of Switzerland

Bernis the capital

8 millioninhabitants

500 million consumersCan be reached in one day

4 national languagesGerman, French, Italian, Rhaeto-Romanic


Ideal conditions thanks to economic and financial stability:− Very high purchasing power− Proximity to international customers− Gross domestic product well above

European average− Good test market− Stable Swiss franc− Low capital costs, moderate price

developments− 8% VAT − 2.5 % VAT for food, books and medical

products

• Example: Swiss Market is as big as Italian Market for Huawei (Hardware for telecommunication)

VAT Rates

25%25%25%25%

21%21%

20%20%19.60%

19%19%

15%8%

DenmarkNorwaySwedenHungary

IrelandBelgium

ItalyAustriaFrance

NetherlandsGermany

LuxembourgSwitzerland


Benefits from Costum Control / FTA

- Free Trade Agreements to 38 Countries: e.g. Huge saving potential for export to China (greatest savings : wristwatches, medicines, medical devices, gas turbines and elevators, but also men's suits)

- Examples: Savings resulting from weight duty (Luxury industry e.g. watches, Medtech Industry, High-tech industry)

Export from

Value in Euro

tax Final Price in Euro

Switzerland 100’000 0% 100’000EU 100’000 14% 114‘000

Example: Export of Washing machines

Switzerland as a Design & Branding Location

Made in Switzerland:− Swiss Made stands for quality,

precision, safety and reliability, all of which are attributes many foreign buyers are willing to pay higher prices for.

− Strict regulation on “Made in Switzerland” usage

− Italy: 30% of the added value added of a product must be made in Italy Switzerland: 60% of the added value added must be made in Switzerland.


Space for intellectual property

− Well-developed protection of intellectual property

− Comprehensive patent, trade mark and design protection, as well as exemplary copyright laws

− High degree of protection for new developments and inventions

− Switzerland ranks 2nd for patent registrations per million inhabitants among all OECD members (2014)

− Top IP registration system/high innovation output


Examples:

− Metronic: The company benefits from the strong reputation of Swiss manufactured products, including for innovation, quality and design.

− Bodum: The company benefits from design and branding.

Research & Development / Manufacturing

INNOVATION

Switzerland as a Research & Development Location


R&D gross domestic expenditure of the private sector in 2012In % of GDP

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0

United Kingdom

EU-27

EU-15

Belgium

France

Total OECD

United States

Germany

Denmark

Switzerland

Sweden

Japan

Finland

South Korea

Israel

Source: BFS 2014

Switzerland as a Research & Development Location


Public per Capita Spending on Education, 2011 (in US Dollars)

Source: IMD World Competitiveness Online 2014

Switzerland as a Research and Development Hub

Switzerland as an innovation hub− University research and development

at the highest level (e.g. ETH, EPFL, CERN, Paul Scherrer Institute)

− Top enterprises choose Switzerland as their research location (e.g. Roche, Novartis, Walt Disney, Google)

− Highest density of multinational enterprises per citizen. Out of the top 500 Fortune Global Companies 15 are from Switzerland

− Ability to effectively turn research results into marketable products.

− Quote Insphero: Employees are willing to take the “risk” to work in a startup or SME


Inspiring Cube | August 2015 | © SWITZERLAND GLOBAL ENTERPRISE16 Source: IMD World Competitiveness Online 2014

Level of innovation compared to other countries


Swiss education – dual, decentralized and free

− Numerous universities, technology institutes and other centers of learning make the country's education system one of the world's best

− The dual education system provides the labor market with highly qualified career entrants

− 6 out of 12 Swiss universities are among the global Top 200

Machinery, Electronics and Metals Industries (MEM)


Balance of trade in goods 2014in CHF million

Source: Swissmem “Panorama” 2015

Manufacturing (Machinery)

Per Capita industrial production output Did you know… − Swiss industrial production per capita beats

Germany, the United States and China?− Number 12 of worldwide machinery exporters− Competitive thanks to innovation and quality− 90% of all textile machines worldwide

are from Switzerland− 45% of all exports to the BRIC states are from

the machinery industry

− Example: ABB and Georg Fischer are of Swiss origin

Operational Excellences / Procurement and Supply Chain

PROCESSES


Comparison of effective costs of an Employee

Social Security Contribution:


Flexibility of companies when dismissing employees

Number of strike days:

Liberal Labor Market


Switzerland has a committed and reliable workforce

Attractive Taxes

Flexible fiscal policy, fair taxes

− Mild fiscal climate− Moderate tax burden thanks to

«debt brake»− Federalist system− Reliable double taxation

agreements− Easy and reliable tax system− Efficient cooperation with tax

authorities− No «exit taxes»

Attractive Taxes


Taxation on corporations (EATR in %)

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

Source: BAK Taxation 2013

Switzerland as a Procurement and Supply Chain Location

Inspiring Cube | August 2015 | © SWITZERLAND GLOBAL ENTERPRISE28 Source: Deloitte 2013

SWITZERLAND AS A PROCUREMENT AND SUPPLY CHAIN LOCATION

ABOUT US

Market Development: Swiss Business Hubs


Switzerland and its 26 Cantons


ZH

B E

LU

UR

SZ

OW NW

GL

ZG

FR

S O

B S

BL

SH

AR AI

SG

G R

AG

TG

TI

VD

V S

N E

GE

JU

Switzerland: Economic Promotion by Region


Be informed about Switzerland

Marketing @ IP Academy Geneva 2015 | 24.08.2015 | © SWITZERLAND GLOBAL ENTERPRISE35

All information to be found on on: www.s-ge.com/invest-businessenvironment

http://www.s-ge.com/invest-businessenvironment

Contact in Switzerland

Liv MinderDirector Investment Promotion

Switzerland Global EnterpriseStampfenbachstrasse 85, P.O. Box 2407, CH-8021 ZurichPhone +41 44 365 54 55 Fax +41 44 365 52 21

[email protected] /

mailto:liv.minder@switzerland-

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liv minder, investment promotion director why … · −number 12 of worldwide machinery exporters...

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